
Paul Gaudette
CEO, Dig Insights
A passion for strategy and innovation led Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes investment opportunities with private equity and venture capital, acquisition opportunities for geographic and portfolio expansion, and additional revenue generating opportunities within Dig’s current operations.

Michael Edwards
Chief Growth Officer
Michael has worked on both the client side and supplier side of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many Fortune 500 companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors.

Ian Ash
President, Upsiide
Ian has over twenty years of experience leading large-scale, international market research projects across several different industries. Ian provides his clients with expertise in the areas of brand valuation, data mining, customer segmentation, market optimization, concept testing and usage and attitude studies.

Dominic Atkinson
President, Dig Insights
Dominic has worked in the industry for more than 25 years. Most of that time has been as a consultant, but he spent valuable time as a client (Research Manager at Canadian Tire) and end-user (Marketing at Ford of Canada). This multi-faceted background enables Dominic to see research from the perspective of all stakeholders. He has worked with clients in many different industries, with a focus on CPG, Retail, and Telecom. Dominic’s areas of specialization include foundational research (segmentation and U&A), concept testing, and assortment optimization. Dominic holds an MBA from the Richard Ivey School of Business.

Brad Newman

I have an elaborate plan to mysteriously disappear in my old age.
Braedon Stark

I am an avid NBA and NFL fan. I probably spend too much time watching!
Brandon Cain

The last time I tried to brew a chocolate porter the bottles exploded.
Brendan McQueen

I just moved across the country to Montreal and am learning french (slowly!)
Cameron Gavin

I'm exceptionally good at remembering and singing TV theme songs and jingles.
Cara Tigue

I once tied for 3rd place in a violin competition, there were only 4 competitors
Carly Imai-Compton

Carolina Borja

On my bucket list is to play Donna on stage from Mamma Mia, and no I can't sing!
Caroline Freakes

Cheryl Hung

Guilty of shouting soccer tactics to players across the planet via the TV.
Chirag Madhrani

Chris Schaedel

I hold 3 citizenships, born in Chicago to a Canadian dad and a Scottish mom.
Chris Williamson

My cat is polydactyl. She has 26 toes.
Corrie Rabey

I was born in Argentina but raised in China, I came to Canada to study and work.
Cynthia Hang

I once blocked Sidney Crosby from entering a parking lot.
Daniel Dharmasurya

Dave Ng

I'm trying to visit each National Park in the US, and have been to 11 so far.
David Koser

Denisa Preoteasa

Every month I'm cooking 1 famous dish from each country, 7 countries so far.
Dhaval Patel

I have enough kids to fill a focus group
Dominic Atkinson

I have a mini daschund with a not so mini appetite
Elaine Nguyen

My childhood obsession with Bugs Bunny meant I only ate carrots & turned orange!
Eleni Castro Echaverry

I read tarot cards and make tiktoks about it
Emily Simmons
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Some of our work
How a National Retailer Used Segmentation to Guide a Targeted Brand Architecture Strategy
Primary targets were isolated through online qualitative research, a robust questionnaire to understand shoppers better, and the creation of clear personas.
How We Helped A Multinational Coffee Brand Expand Their Market
By running an attitudes & usage study among coffee drinkers, primary targets were identified to clarify the competitive set and determine areas for growth.
How BCAA Used Conjoint to Implement New Features & Offer Low-Priced Memberships to Drive Growth
Using a conjoint analysis, combining all potential perks into a custom online interface, BCAA was able to integrate new perks into membership plans.
How We Helped a Retailer Understand Breakthrough Appeal in a Saturated Category
In-store mobile shop-alongs with pet owners that purchase pet food from grocery vs. specialty stores led to a renewed sense of consumer understanding.