
Paul Gaudette
CEO, Dig Insights
A passion for strategy and innovation led Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes investment opportunities with private equity and venture capital, acquisition opportunities for geographic and portfolio expansion, and additional revenue generating opportunities within Dig’s current operations.

Michael Edwards
Chief Growth Officer
Michael has worked on both the client side and supplier side of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many Fortune 500 companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors.

Ian Ash
President, Upsiide
Ian has over twenty years of experience leading large-scale, international market research projects across several different industries. Ian provides his clients with expertise in the areas of brand valuation, data mining, customer segmentation, market optimization, concept testing and usage and attitude studies.

Dominic Atkinson
President, Dig Insights
Dominic has worked in the industry for more than 25 years. Most of that time has been as a consultant, but he spent valuable time as a client (Research Manager at Canadian Tire) and end-user (Marketing at Ford of Canada). This multi-faceted background enables Dominic to see research from the perspective of all stakeholders. He has worked with clients in many different industries, with a focus on CPG, Retail, and Telecom. Dominic’s areas of specialization include foundational research (segmentation and U&A), concept testing, and assortment optimization. Dominic holds an MBA from the Richard Ivey School of Business.

I worked as a tv news presenter for more than 6 years.
Anouchka Huq

Anuj Kumar

I went on a 2-hour hike to see a 'blue lava' volcano.
Arabelle Aguilon

I'm a die-hard fan of shows like 'Friends' and 'Modern Family'!
Areen Brar

I have cooked more than 100 types of food items till date.
Arushi Thakur

I have an uncanny ability to kill any plant that enters my home.
Ashley Robson

I have double-jointed elbows and shoulders :)
Blaire Butler

When I was a kid, I acted in a TV show and hosted a late-night show for kids.
Bohdana Tyshchenko

I was a voice actor as a child, and received Jets tickets as payment.
Brad Klippenstein

Brad Newman

I have an elaborate plan to mysteriously disappear in my old age.
Braedon Stark

I am an avid NBA and NFL fan. I probably spend too much time watching!
Brandon Cain

The last time I tried to brew a chocolate porter the bottles exploded.
Brendan McQueen

I just moved across the country to Montreal and am learning french (slowly!)
Cameron Gavin

I'm exceptionally good at remembering and singing TV theme songs and jingles.
Cara Tigue

I once tied for 3rd place in a violin competition, there were only 4 competitors
Carly Imai-Compton

Carolina Borja

On my bucket list is to play Donna on stage from Mamma Mia, and no I can't sing!
Caroline Freakes

Cheryl Hung

Chris Schaedel

I hold 3 citizenships, born in Chicago to a Canadian dad and a Scottish mom.
Chris Williamson

In 2022, drove Canada’s maritime provinces and Cabot Trail from Ontario in an EV
Christopher Sharples

My cat is polydactyl. She has 26 toes.
Corrie Rabey

I was born in Argentina but raised in China.
Cynthia Hang
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Some of our work
How Tillamook Country Smoker Used Our Restech Platform Upsiide to Build an Impactful Roadmap
We worked with Tillamook Country Smoker to help them understand their consumers better and future-proof their product roadmap.
How A Global Brand Used Qualitative Co-Creation Sessions to Adapt a Product to the American Market
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.
How We Created a Global Innovation Testing Platform for a Bev-Al Category Leader
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.
How We Help The Hershey Company Deliver Successful Product Innovation
We help The Hershey Company to understand consumer motivations, analyze their portfolio mix, and discover new opportunities for market expansion..