Paul Gaudette
CEO, Dig Insights
A passion for strategy and innovation led Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes investment opportunities with private equity and venture capital, acquisition opportunities for geographic and portfolio expansion, and additional revenue generating opportunities within Dig’s current operations.
Michael Edwards
Chief Growth Officer
Michael has worked on both the client side and supplier side of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many Fortune 500 companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors.
Ian Ash
President, Upsiide
Ian has over twenty years of experience leading large-scale, international market research projects across several different industries. Ian provides his clients with expertise in the areas of brand valuation, data mining, customer segmentation, market optimization, concept testing and usage and attitude studies.
Dominic Atkinson
President, Dig Insights
Dominic has worked in the industry for more than 25 years. Most of that time has been as a consultant, but he spent valuable time as a client (Research Manager at Canadian Tire) and end-user (Marketing at Ford of Canada). This multi-faceted background enables Dominic to see research from the perspective of all stakeholders. He has worked with clients in many different industries, with a focus on CPG, Retail, and Telecom. Dominic’s areas of specialization include foundational research (segmentation and U&A), concept testing, and assortment optimization. Dominic holds an MBA from the Richard Ivey School of Business.
Brad Newman
Braedon Stark
Brandon Cain
Brendan McQueen
Cameron Gavin
Cara Tigue
Carly Imai-Compton
Carolina Borja
Caroline Freakes
Cheryl Hung
Chirag Madhrani
Chris Schaedel
Chris Williamson
Corrie Rabey
Cynthia Hang
Daniel Dharmasurya
Dave Ng
David Koser
Denisa Preoteasa
Dhaval Patel
Dominic Atkinson
Elaine Nguyen
Eleni Castro Echaverry
Emily Simmons
Loading...
Some of our work
How a National Retailer Used Segmentation to Guide a Targeted Brand Architecture Strategy
Primary targets were isolated through online qualitative research, a robust questionnaire to understand shoppers better, and the creation of clear personas.
How We Helped A Multinational Coffee Brand Expand Their Market
By running an attitudes & usage study among coffee drinkers, primary targets were identified to clarify the competitive set and determine areas for growth.
How BCAA Used Conjoint to Implement New Features & Offer Low-Priced Memberships to Drive Growth
Using a conjoint analysis, combining all potential perks into a custom online interface, BCAA was able to integrate new perks into membership plans.
How We Helped a Retailer Understand Breakthrough Appeal in a Saturated Category
In-store mobile shop-alongs with pet owners that purchase pet food from grocery vs. specialty stores led to a renewed sense of consumer understanding.
