
Paul Gaudette
CEO, Dig Insights
A passion for strategy and innovation led Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes investment opportunities with private equity and venture capital, acquisition opportunities for geographic and portfolio expansion, and additional revenue generating opportunities within Dig’s current operations.

Michael Edwards
Chief Growth Officer
Michael has worked on both the client side and supplier side of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many Fortune 500 companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors.

Ian Ash
President, Upsiide
Ian has over twenty years of experience leading large-scale, international market research projects across several different industries. Ian provides his clients with expertise in the areas of brand valuation, data mining, customer segmentation, market optimization, concept testing and usage and attitude studies.

Dominic Atkinson
President, Dig Insights
Dominic has worked in the industry for more than 25 years. Most of that time has been as a consultant, but he spent valuable time as a client (Research Manager at Canadian Tire) and end-user (Marketing at Ford of Canada). This multi-faceted background enables Dominic to see research from the perspective of all stakeholders. He has worked with clients in many different industries, with a focus on CPG, Retail, and Telecom. Dominic’s areas of specialization include foundational research (segmentation and U&A), concept testing, and assortment optimization. Dominic holds an MBA from the Richard Ivey School of Business.

I lived and worked in the French Alps and Southern Alps in New Zealand
Emma Thompson

I was the starting pitcher for Team World durning a Rep All star baseball game.
Eric Ferreira

Eric Holmes

I’m a pretty good cook – in fact, it’s the reason my wife married me!
Eric Manera

I wanted to be an actor when I was young and attended theatre camp in the summer
Eric McConnell

I'm training my 19lb cockapoo to be a fierce & scary guard dog, it's not working
Erickson Magsombol

Erin Lee

I played volleyball at the National level for 6 years
Erin Rouchotas

I fall down the stairs so often it's become a running joke.
Eryn Noone

I'm legally blind in 1 eye, but my brain has trained my other eye to compensate.
Ethan Mitchell

Drove for 16 hrs straight without taking breaks in Pakistan's Northern Terrain.
Faris Yasrab

Famous Pakistani singer once called our home & I mistook him for a telemarketer
Faryal Shehzad

Frank Beirne

I have been crowned a singing champion in 2 different places…my car & the shower
Fraser Godbout

I lived in Sweden for a year but all I can say in Swedish is "Hello" & "Thanks"
Gabriel Nascimento

I lived in Poland for 1 and a half years and I speak a little bit of Polish.
Gabriel Umbelino
Gerlie Chevalier

I have a fairly substantial fear of squirrels
Gillian Geddie

I work hard so my Great Pyrenees can have nice things.
Heather McAndrew

Helton Fábio

I’ve been on seven straight summer trips with my high school friends!
Henry Rose

Himani Vyas

Ian Ash

I once told someone I was in research & branding. They assumed cattle branding.
Irina Zilberman
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Some of our work
How a National Retailer Used Segmentation to Guide a Targeted Brand Architecture Strategy
Primary targets were isolated through online qualitative research, a robust questionnaire to understand shoppers better, and the creation of clear personas.
How We Helped A Multinational Coffee Brand Expand Their Market
By running an attitudes & usage study among coffee drinkers, primary targets were identified to clarify the competitive set and determine areas for growth.
How BCAA Used Conjoint to Implement New Features & Offer Low-Priced Memberships to Drive Growth
Using a conjoint analysis, combining all potential perks into a custom online interface, BCAA was able to integrate new perks into membership plans.
How We Helped a Retailer Understand Breakthrough Appeal in a Saturated Category
In-store mobile shop-alongs with pet owners that purchase pet food from grocery vs. specialty stores led to a renewed sense of consumer understanding.