
Paul Gaudette
CEO, Dig Insights
A passion for strategy and innovation led Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes investment opportunities with private equity and venture capital, acquisition opportunities for geographic and portfolio expansion, and additional revenue generating opportunities within Dig’s current operations.

Michael Edwards
Chief Growth Officer
Michael has worked on both the client side and supplier side of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many Fortune 500 companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors.

Ian Ash
President, Upsiide
Ian has over twenty years of experience leading large-scale, international market research projects across several different industries. Ian provides his clients with expertise in the areas of brand valuation, data mining, customer segmentation, market optimization, concept testing and usage and attitude studies.

Dominic Atkinson
President, Dig Insights
Dominic has worked in the industry for more than 25 years. Most of that time has been as a consultant, but he spent valuable time as a client (Research Manager at Canadian Tire) and end-user (Marketing at Ford of Canada). This multi-faceted background enables Dominic to see research from the perspective of all stakeholders. He has worked with clients in many different industries, with a focus on CPG, Retail, and Telecom. Dominic’s areas of specialization include foundational research (segmentation and U&A), concept testing, and assortment optimization. Dominic holds an MBA from the Richard Ivey School of Business.

I once blocked Sidney Crosby from entering a parking lot.
Daniel Dharmasurya

Dave Ng

Denisa Preoteasa

Every month I'm cooking 1 famous dish from each country, 7 countries so far.
Dhaval Patel

I have enough kids to fill a focus group
Dominic Atkinson

I have a mini daschund with a not so mini appetite
Elaine Nguyen

My childhood obsession with Bugs Bunny meant I only ate carrots & turned orange!
Eleni Castro Echaverry

I read tarot cards and make tiktoks about it
Emily Simmons

Emma Sabry

I lived and worked in the French Alps and Southern Alps in New Zealand
Emma Thompson

I was the starting pitcher for Team World durning a Rep All star baseball game.
Eric Ferreira

Eric Holmes

I’m a pretty good cook – in fact, it’s the reason my wife married me!
Eric Manera

I wanted to be an actor when I was young and attended theatre camp in the summer
Eric McConnell

I'm training my 19lb cockapoo to be a fierce & scary guard dog, it's not working
Erickson Magsombol

Erin Lee

I played volleyball at the National level for 6 years
Erin Rouchotas

I fall down the stairs so often it's become a running joke.
Eryn Noone

I'm legally blind in 1 eye, but my brain has trained my other eye to compensate.
Ethan Mitchell

Nothing beats conquer a Mtn! When not at work, you’ll find me explore new trails
Faraz Malik

Drove for 16 hrs straight without taking breaks in Pakistan's Northern Terrain.
Faris Yasrab

Famous Pakistani singer once called our home & I mistook him for a telemarketer
Faryal Shehzad

I finished in 2nd place on a TV game show.
Fiona McBride

Frank Beirne
Loading...
Some of our work
How Tillamook Country Smoker Used Our Restech Platform Upsiide to Build an Impactful Roadmap
We worked with Tillamook Country Smoker to help them understand their consumers better and future-proof their product roadmap.
How A Global Brand Used Qualitative Co-Creation Sessions to Adapt a Product to the American Market
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.
How We Created a Global Innovation Testing Platform for a Bev-Al Category Leader
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.
How We Help The Hershey Company Deliver Successful Product Innovation
We help The Hershey Company to understand consumer motivations, analyze their portfolio mix, and discover new opportunities for market expansion..