Paul Gaudette
CEO, Dig Insights
A passion for strategy and innovation led Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes investment opportunities with private equity and venture capital, acquisition opportunities for geographic and portfolio expansion, and additional revenue generating opportunities within Dig’s current operations.
Michael Edwards
Chief Growth Officer
Michael has worked on both the client side and supplier side of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many Fortune 500 companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors.
Ian Ash
President, Upsiide
Ian has over twenty years of experience leading large-scale, international market research projects across several different industries. Ian provides his clients with expertise in the areas of brand valuation, data mining, customer segmentation, market optimization, concept testing and usage and attitude studies.
Dominic Atkinson
President, Dig Insights
Dominic has worked in the industry for more than 25 years. Most of that time has been as a consultant, but he spent valuable time as a client (Research Manager at Canadian Tire) and end-user (Marketing at Ford of Canada). This multi-faceted background enables Dominic to see research from the perspective of all stakeholders. He has worked with clients in many different industries, with a focus on CPG, Retail, and Telecom. Dominic’s areas of specialization include foundational research (segmentation and U&A), concept testing, and assortment optimization. Dominic holds an MBA from the Richard Ivey School of Business.
I lived in Sweden for a year but all I can say in Swedish is "Hello" & "Thanks"
Gabriel Nascimento
I lived in Poland for 1 and a half years and I speak a little bit of Polish.
Gabriel Umbelino
I used to take Salsa dance lessons in high school.
Gerlie Chevalier
I have a fairly substantial fear of squirrels
Gillian Geddie
Glysdi Tive
I’m a food enthusiast,love to explore Asian delicacies, favorite cuisine is Thai
Haifa Bagdadi
I work hard so my Great Pyrenees can have nice things.
Heather McAndrew
Helton Fábio
I’ve been on seven straight summer trips with my high school friends!
Henry Rose
Himani Chauhan
Himani Vyas
Ian Ash
I have a sizable record collection and am always happy to chat about audio gear.
Illia Khromyshev
I once told someone I was in research & branding. They assumed cattle branding.
Irina Zilberman
When I was a kid, I was an extra in the movie The Santa Clause with Tim Allen
Isa Polizos
Jacqui Vallery
James Daly
I incorporate movie quotes into random conversations whenever possible.
Jamie Pete
I’ve never been to Costco.
Jared Wineberg
In order to learn how to use SPSS I created a Youtube channel called SPSSisFun
Jason Szymanski
Jennifer Kim
Jerome Tanabe
My first college major was vocal performance
Jerry Hendricks
I was nominated twice for Rookie of the Year on my high school field hockey team
Jess Collins
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Some of our work
How We Helped Nestlé Improve Profitability and Focus Their Portfolio
After dominating the Premium Waters space for the past decade, Nestlé wanted to better understand how to serve evolving consumer needs and expectations.
How Coca-Cola Uses Upsiide to Reinvent Early-Stage Innovation
Upsiide, our proprietary research platform, is used as Coca-Cola’s global gate zero testing software. This is one example of the global team using Upsiide.
How Tillamook Country Smoker Used Our Restech Platform Upsiide to Build an Impactful Roadmap
We worked with Tillamook Country Smoker to help them understand their consumers better and future-proof their product roadmap.
How We Created a Global Innovation Testing Platform for a Bev-Al Category Leader
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.