Our speaking session
We’ve all run concept tests before, looking for data that indicates you have the next big thing and will change the consumer landscape. And then when the data comes back, you see that the purchase interest scores all group together with little to no differentiation. There is no clear prioritization or clarity around what’s happening in consumers’ minds. At your next gate meeting, the big question you get from leaders is, “Well, is that a good score?”
Join Kevin Hare, EVP at Dig Insights and Michelle Schmiesing, Senior Manager of Consumer Insights at Hershey’s at Quirks NYC on Wednesday July 19th at 12:00pm to learn more.
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