Product Testing
You have a bunch of product ideas. How do you go from a long list to a short list without losing ideas with high potential? How do you optimize your stronger ideas? How do you build volume forecasts? Upsiide concept testing can help.
UX Testing
How do consumers use your technology? What is intuitive for them? Where does it become confusing? Where do they simply give up? UX testing allows us to gather input from consumers as they explore your current UX or potential UX innovation and to identify strengths, weaknesses and opportunities for improvement.
Implicit Association Testing
What do consumers think of your ideas? On a subconscious level, do they like or dislike them? What associations do they evoke? Implicit Association Testing is drawn from the world of behavioral psychology. It allows us to understand subconscious associations. It'll help you launch innovation that communicate the right messages.
Virtual Menu
Virtual Menu is exactly what it sounds like: we build a virtual menu that looks like your current menu. We then iterate on it, removing current items or adding new items. We can explore thousands of potential iterations. The resulting model provides projections of the volume and revenue effect of all potential menu changes and recommends an optimal path forward.
Virtual Market
Virtual Market feels to consumers like online shopping. We experiment with all key variables. The resulting model allows us to forecast volume, revenue, profit, source of volume, cannibalization and incrementality. This model provides the inputs for compelling internal and retailer sell stories.
Conjoint
Thinking of a typical food product innovation, there is a brand, a size, a price, a package type, ingredients, a flavor, claims, etc. The same theory applies to non-food products and services. Conjoint is an opportunity to experiment with all of the relevant variables and to identify an optimal combination that maximizes your chances of success.
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