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Through Upsiide and exploring the competitive landscape, research identified which claim (of many) had the greatest potential to drive purchase interest.
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How a food company leveraged a mobile-first consumption diary and a quantitative survey to create a demand space framework based on need states.
How an Alcoholic Beverage Retailer Identified Opportunities to Improve the Consumer Experience
Qualitative mobile-shop alongs, deep-dive interviews & quantitative validation/sizing helped refine marketing's strategy to grow the brand.
How We Helped a Retailer Understand Breakthrough Appeal in a Saturated Category
In-store mobile shop-alongs with pet owners that purchase pet food from grocery vs. specialty stores led to a renewed sense of consumer understanding.
