A best-in-class restech solution, built by the research experts at Dig Insights.
Many of the world’s most innovative brands use Upsiide as their centralized innovation testing protocol. Let us explain why.
Respondent-friendly question types, rooted in decision-centric methodologies.
Upsiide’s gamified interface feels like social media, not a survey. The intuitive platform drives better respondent engagement, and more accurate data.
Idea Screening
Tinder, but for ideas… our swiping functionality allows participants to provide an intuitive reaction. If they like an idea, innovation, product, flavor, claim, etc. they swipe right; and if they don’t they swipe left. Idea Screening allows you to include a large set of items in a test, creating real-world benchmarks and allowing for source of volume, incrementality and cannibalization forecasting.
Idea Tradeoff
Not only can respondents indicate which ideas they like intuitively, but we can also understand which they’d actually buy with our tradeoff functionality. Upsiide presents people with pairs of products that they swiped right on. They are asked to choose a favorite. Favorite products move to the next stage of tradeoff. Tradeoff eliminates cross-cultural scale bias when conducting global studies.
Emoji Question Types
To understand how people feel about your innovations, we’ve created a set of 24 emojis based on Robert Plutchik’s wheel of emotions.
This allows us to dig deeper into drivers of strong or weak performance of your ideas while maintaining an experience that feels like social media, not a survey.
Heatmap Questions Types
Heatmap question types allows respondents to answer a question by engaging with the idea the user is testing. The user can highlight a specific element of an idea (like the color, the font, the photography) and add feedback, as part of the respondent experience. The Heatmap reporting visualizes where people engaged (clicked/tapped) with the ideas tested so you can really understand what’s working, and what isn’t.
A Variety of Stimuli
Regardless of what stage of development your innovation is in, you can test ideas in a format that works for you. Upsiide supports text only, image only, a combination of image and text, GIFs and videos.
AI Idea Generation
Supercharge your innovation and compliment your human-generated ideas with Upsiide’s built in Idea Generation tool. Upsiide’s AI Idea Generator is your go-to place to generate text-based ideas for flavors, taglines, names, and even full product descriptions. The tool is fully integrated and integral to Upsiide’s idea screening interface, meaning that you can create and launch new ideas in a few clicks.
What makes Upsiide unique
Faster research with flexible survey templates
Templates make it easy for you and your team to conduct research, create surveys, and gather insights. With Templates, you have the ability to choose from a pre-saved questionnaire or customize it for your exact needs. Once you have the perfect survey you can save it, and reuse it later on.
Intuitive dashboards built to support business cases
Many Research Tech platforms are built by developers, not researchers. Upsiide was built by Dig Insights, a leading strategic insights consultancy. We understand how to translate data into insights and how insights translate into powerful decisions with five powerful dashboards, provided with your data as standard.
Understand real-impact of new innovations in market.
Add new products and see how Market Simulator adjusts.
See how the predicted market share changes in real-time.
Proprietary Market Simulator
Market Simulator is Dig Insights' proprietary tool to project market share. Plus, if unit sales data is available, we can use Market Simulator to model volume potential instead of share.
Idea Map Dashboard
The Idea Map groups ideas that were liked by the same people. When you are testing multiple ideas, it highlights innovation territories. When you are testing your ideas vs. in-market competitors, it visualizes the competitive set and source of volume.
Idea Score Dashboard
Idea Score is a single metric that predicts in-market performance. It is derived from Interest (swipe right) and Commitment (choice between two liked ideas).
Quadrant Chart Dashboard
The quadrant chart plots Interest (swipe right) and Commitment (choice between two liked ideas). Top-performing products or concepts are in the top right, allowing you to easily visualize how innovations performed.
Filtered Dashboard
Understanding the why behind the buy is easy with Upsiide’s powerful complex interlocking filtering abilities.
Advanced Analytics
Take your research further with support from our Advanced Analytics department.
Using a common platform for all innovation testing like Upsiide allows for sophisticated meta-analysis to uncover patterns in the data, revealing drivers of strong and weak performance, and highlight potential innovation opportunities as well as elements to avoid. Our team can help you identify these drivers opportunities.
We can also run more intricate analyzes, like lift and shift – predicting the performance of an idea in multiple markets based on its performance in one market; TURF – understanding the potential reach of innovations; and ShOp – our proprietary methodology for understanding market share.
Plus:
1
Use Upsiide to create category-specific norms within each market and use these norms to identify winning ideas.
2
Use Upsiide’s built in AI to tag ideas (e.g., tag all “Better For You” ideas) and identify thematically similar ideas.
3
Use machine learning models within Upsiide to understand what themes drive winning ideas. Our models disentangle the effects of overlapping themes.
We’re committed to high quality data
Nine automatic data quality checks ensure that you are always working with the highest quality data. These quality checks filter out professional respondents or bad actors and are replaced by other genuine (and human) respondents.
Pre survey
Checks for bots, professional respondents and more.
Mid Survey
Checks for in-app gibberish and language detection.
Post Survey
Checks for speeding and similarities across open-end responses.
Building a study is easy with Upsiide
The Brief
Building a survey on Upsiide begins with a strong brief. Regardless of if you want to test specific ideas, or just understand a demographic better, Upsiide is an easy-to-use restech solution that helps you pull actionable insights from your data.
The Audience
Access 44M+ respondents globally who have agreed to participate in research through our pre-built audience templates, or custom build your own audience based on business need. Customized Audiences allow you to create a sample plan once and reuse it to connect with the same consumer target in future studies.
The Programming
We’ve distilled decades of research expertise into pre-built questionnaire templates that cover a range of innovation needs – plus using templates ensures consistency across all studies in your organization.
If you have unique needs, you can build a questionnaire from scratch or ask us to build a custom questionnaire template for you, to ensure you’re gathering insights that will impact the bottom line.
The Fielding
Get actionable results in as little as 12 hours with Upsiide’s global audience panels, meaning you can make informed decisions about your brand quicker than ever before.
Feel confident in the quality of your data, with nine automatic data quality checks before, during, and after respondent completion. The platform also allows you to enable statistical significance testing for Idea Split, set data confidence levels, and measure against your benchmarks.
The Analytics
Our standard 5 results dashboards visuals make it easy to understand the real-world impact of your data, and move beyond tactics into strategic business decisions. Alongside our dedicated Advanced Analytics team, you’re also able to dive deep into the meta-analysis of your results, and ensure you’re armed with the right information to take back to the boardroom.
Our platform is agile and so are we
When you want to do it on your own…
Want to build studies yourself, but still need a little help making sure you’re doing it right? Our Help Center contains plenty of best practices and how-to articles to help you along the way. Our Customer Support team is just a chat or e-mail away.
When you want a little bit of extra help…
If you are looking to do your projects self-serve, but need help to get there, the Customer Enablement Team has your back. We can help with training sessions, provide coaching on your first few studies, design survey templates to automate your process, and consult on the design and roll-out of your self-serve research program.
When you want us to do it for you…
DIY isn’t for everyone. Upsiide was created by researchers at Dig Insights, who’d be happy to act as an extension to your team – running the setup, research, and analysis for you.
Learn about building an Upsiide program ->
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