Launching a new product or brand takes work. Ask anyone who’s done it. It requires a blend of innovation, marketing understanding, and strategic execution. On the latest season of our podcast Dig In, we were lucky enough to talk...
Market Research
Navigating distraction: second screen culture and how to grab shoppers’ attention
In this event, we’ll show you the results of a brand new study on how people use phones as a second screen and what ad creatives make them tick (or rather *tap* the “buy” button).
How Inquisi used Upsiide to make TV research easier
Inquisi is a research agency that’s helped many British TV providers make decisions about what should go on TV and when. Inquisi used Upsiide to streamline the process.
How we used Upsiide to optimize our go-to-market messaging
Upsiide’s marketing team needed to realign its brand goals with the messaging that resonates best with our buyers. They used Upsiide to achieve that goal.