Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
Filter resources
AI & market research See more
Synthetic data: definition, benefits and risks
Synthetic data generation, a hot topic in the research world at the moment, has captivated attention due to its potential impact on the industry, from removing bias from data collection to speeding up the fielding process. What is synthetic data? Synthetic data is...
AI in the kitchen and beyond: are we ready for the future of food & shopping?
Artificial intelligence is continuing to integrate itself into everyday activities. But are consumers ready to adopt AI tech to cook and shop better? Our study revealed some answers.
Supercharging innovation: Upsiide’s AI Idea Generation tool
Reinvent the ideation process and develop winning ideas with Upsiide’s brand-new AI Idea Generator.
A look at the food delivery category: trends & opportunities
In this event, we’re sharing the findings from our brand-new research on grocery, restaurant and meal kit delivery.
How to apply insights to CPG pack design
AdvancedGG joins us to talk about a project they did with Upsiide to find the best packaging design for their new RTD product.
What next? Limited-time offers in the QSRÂ space
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. The difference between testing descriptions and testing creatives We assessed LTOs in two formats and discovered some...
Innovation testing
See more
How to apply insights to CPG pack design
AdvancedGG joins us to talk about a project they did with Upsiide to find the best packaging design for their new RTD product.
The benefits of using a flavor testing tool
Discover the advantages of flavor testing tools to find your next flavor bomb.
Flavor Testing: Why You Can Account For Taste
Want to create a taste sensation that people can’t get enough of? Flavor testing is what you need, and here’s why.
Company news See more
2022 Dig-BIPOC Leaders of Tomorrow Scholarship Winners Announced
We’ve announced our 2022 BIPOC Leaders of Tomorrow Scholarship winners.
2023 GRIT Top 50 Most Innovative Companies
For the third consecutive year in a row, Dig Insights has made the Top 10 in Greenbook’s GRIT Business & Innovation Report.
Dig Insights named one of Canada’s Top Growing Companies by the Globe and Mail for the fifth time
Toronto, Ontario – Dig Insights is delighted to have been named as one of Canada’s Top Growing Companies for the fifth time by The Globe and Mail.