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Case Studies

Brand Tracking

How do you keep your finger on the pulse of your category, your brand, and your competitors?

Modern setup

There are two drivers of impact in tracking:

1. Flexibility. While we need to have some measures remain constant, we strive for a modular approach where the study adapts to your activities and competitors’ activities.

2. Real-time reporting. Understanding the impact of your activities as they hit the market allows the team to adjust and optimize.

Flexible by design

Tracking is sometimes seen as expensive and inefficient. We are able to flex to reflect a range of budgets and requirements.

Custom dashboards that integrate other measures (e.g. shipments, distribution, marketing spend and reach, etc.) are an option to create a “single source of truth” for the brand team.

Behavior-based insights

Tracking on the Upsiide platform often includes choice exercises that test your brand against competitor brands. This allows us to understand how choice for your brand is trending.

Subgroup analysis (e.g. your target segment or people who have seen your communication) reveals the effect of your marketing activities.  

How does brand tracking work?

We track brands at regular intervals on Upsiide, our proprietary mobile-native platform. The platform allows clients to see results in real-time.

We take a modular approach to brand tracking where we establish a core study and then rotate in modules over time to measure key brand-building activities like advertising or sponsorships.

If desired, research experts will deliver reporting with a strategic interpretation of the results.

One of the best parts of the platform is that the Idea Score metric can be used consistently across geographies. We want to have one score or KPI to compare against, so that you could be sitting in any geography and understand how the score of your idea sits within the market and the global context.

Stuart Shapiro

Global Head of Insights, RTD, Pernod Ricard

Let’s get tracking