New Approaches
Methodologies that reflect today's consumer behavior.
In today's world, every category is driven by impulse and attitudes do not predict behavior. We've developed new approaches that reflect how people make decisions.
Business Expertise
Results that drive real change.
Knowledge is not power - true impact comes from action. That's why we present insights and growth strategies in the language of your strategic business goals.
Analytics
Data modelling that spells out strategic opportunities.
Our in-house analytics team makes your research work harder for you, leveraging proprietary products to quickly help you get to answers.
Technology
A proprietary platform built by researchers.
Our SaaS product, Upsiide, is the go-to innovation research platform for global brands that need to unlock their next route to business growth.
Don't just take our word for it
The impact of our work with Dig through payments diaries is fundamental and foundational to our business. A lot comes out of it: our understand of our audiences, the media we buy, the advertising briefs, marketing targeting, new product initiatives.
The info makes our marketing activities more relevant and targeted, helps our product positioning stay relevant, and helps us ensure we're growing market share.
Some of our work
How McCain Used Qualitative Co-Creation Sessions to Adapt a Product to the American Market
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, McCain adapted a global product for the US market.
How a Food Company Developed a Global Demand Space Framework with Local Relevancy
How a food company leveraged a mobile-first consumption diary and a quantitative survey to create a demand space framework based on need states.
How an Alcoholic Beverage Retailer Identified Opportunities to Improve the Consumer Experience
Qualitative mobile-shop alongs, deep-dive interviews & quantitative validation/sizing helped refine marketing's strategy to grow the brand.
How We Helped a Retailer Understand Breakthrough Appeal in a Saturated Category
In-store mobile shop-alongs with pet owners that purchase pet food from grocery vs. specialty stores led to a renewed sense of consumer understanding.