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Dig Insights Hero Banner - We ask new questions and deliver new answers

Move beyond consumer-centric to decision-centric.

Consumer-centricity focuses on understanding. Our tech-enabled research helps you drive business actions and in-market results.

Insight nugget

New Approaches

Methodologies that reflect today's consumer behavior.

In today's world, every category is driven by impulse and attitudes do not predict behavior. We've developed new approaches that reflect how people make decisions.

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Business Expertise

Results that drive real change.

Knowledge is not power - true impact comes from action. That's why we present insights and growth strategies in the language of your strategic business goals.

Data Modelling


Data modelling that spells out strategic opportunities.

Our in-house analytics team makes your research work harder for you, leveraging proprietary products to quickly help you get to answers.

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A proprietary platform built by researchers.

Our SaaS product, Upsiide, is the go-to innovation research platform for global brands that need to unlock their next route to business growth.

Don't just take our word for it

  • Dig has become an invaluable partner across so many aspects of our business – and especially for our global team. We’ve work with Dig on some of our most pressing and strategic customer problems to solve and they truly partner in finding real, workable solutions that connect insight to strategy. Dig goes beyond giving us the data and even the “why,” they are our partners in the “so what” for our business.

    Mc Donalds logo

    Dana Grinshpan, Customer Experience Insights Manager


  • The impact of our work with Dig through payments diaries is fundamental and foundational to our business. A lot comes out of it: our understand of our audiences, the media we buy, the advertising briefs, marketing targeting, new product initiatives.

    The info makes our marketing activities more relevant and targeted, helps our product positioning stay relevant, and helps us ensure we're growing market share.


    Eric Chue, Director of Research & Industry Insights