Be decision-centric
We leverage proprietary technology, AI, and patented data modeling to uncover insights and identify opportunities to shift consumer decisions in your favor.
Decisions are not always rational. Our integrated solutions make them predictable.
Trends and foresight
The context that shapes consumer decisions.
Quantitative and qualitative research
Consumer insights, idea optimization, and decision forecasting.
Strategy consulting
Translating consumer insights into effective business decisions.
Transforming the way insights are uncovered and delivered
Proprietary tech
Our proprietary technologies don’t focus on conventional survey questions. We create experimental environments to observe and understand real-world behavior.
Artificial Intelligence
We’re creating radically new respondent experiences: conversational interviews at scale where our AI interviewer follows up and probes, encouraging richer responses.
And we’re reinventing data analysis and interpretation: synthesizing open text to identify themes and insights; summarizing, interpreting and finding the story in quantitative data; and allowing users to query their data, using natural language to ask questions and receive answers.
Data modeling and visualization
Using patented modeling, we report data that matters to your business: units, dollars, profit, source of volume, cannibalization, and incrementally. We map your market structure, identifying whitespace and highlighting key competitors. We visualize innovation ideas with hidden potential vs. ideas with inherent risks.
Dig has become an invaluable partner across so many aspects of our business – and especially for our global team. We’ve worked with Dig on some of our most pressing and strategic customer problems to solve and they truly partner in finding real, workable solutions that connect insight to strategy. Dig goes beyond giving us the data and even the “why,” they are our partners in the “so what” for our business.
Insights-driven growth
Understand a changing market
Understand consumer, category and brand dynamics. Forecast future change.
Build winning strategies
Align on a clear set of insights. Translate those insights into ideas that you can execute in-market.
Innovate to grow penetration, share and profit
Test and optimize ideas and forecast their in-market performance, building a business case for compelling change.
Optimize current activities
Tracking that focuses on the effect of in-market activities on consumer behavior. Identify opportunities to optimize your executions.
Understand a changing market
Understand consumer, category and brand dynamics. Forecast future change.
Build winning strategies
Align on a clear set of insights. Translate those insights into ideas that you can execute in-market.
Innovate to grow penetration, share and profit
Test and optimize ideas and forecast their in-market performance, building a business case for compelling change.
Optimize current activities
Tracking that focuses on the effect of in-market activities on consumer behavior. Identify opportunities to optimize your executions.
Ready to be decision-centric?