Envision your brand’s future. Prove its potential.
Dig Insights leverages technology, trends & foresight, and predictive data science to design insights solutions that drive innovation success.
Your insights partner with an impressive toolkit
Trends & foresight
Our Trends & Innovation team use foresight and market signals to deliver insight through the lens of what’s coming. This ensure actionability of futures-thinking.
Proprietary technology
We’re a team of seasoned researchers that build technology solutions – not the other way around.
Our proprietary platform, Upsiide, powers our approach.
Predictive data science
Our advanced analytics and AI team are best-in-class, building data science solutions that make it simple and easy for our clients to produce better innovation that drives business success.
End-to-end insights solutions
that drive innovation success
Understand evolving markets
Understand consumer, category and brand dynamics through the lens of the consumer, the market, and your business.
Apply futures thinking to insights
Uncover and apply the needs and motivations that drive the market.
Build winning strategies
Align on a clear set of insights. Translate those insights into ideas that you can execute in-market.
Innovate to grow penetration, share and profit
Test and optimize ideas and forecast their in-market performance, building a business case for compelling change.
Optimize current activities
Tracking that focuses on the effect of in-market activities on consumer behavior. Identify opportunities to optimize your executions.
Understand evolving markets
Understand consumer, category and brand dynamics through the lens of the consumer, the market, and your business.
Apply futures thinking to insights
Uncover and apply the needs and motivations that drive the market.
Build winning strategies
Align on a clear set of insights. Translate those insights into ideas that you can execute in-market.
Innovate to grow penetration, share and profit
Test and optimize ideas and forecast their in-market performance, building a business case for compelling change.
Optimize current activities
Tracking that focuses on the effect of in-market activities on consumer behavior. Identify opportunities to optimize your executions.
Upsiide distills our expertise into an agile, always-on platform
Leverage Upsiide across the innovation lifecycle
- Confirms consumer readiness of trend opportunities
- Generates new ideas for ideation and testing
- Optimizes and validates innovation ideas
- Forecasts innovation potential in-market
- Tracks the success of innovation and promotions
AI-Powered Voice of the Customer
Our Video Interview feature allows Upsiide users to be truly exploratory in their innovation research, baking the consumer voice and language into ideation, concept development, and jobs-to-be-done research.
Inspired Data Storytelling
We’ve developed dashboards that make data analysis and interpretation quick, easy, and business-centric. Upsiide users have the power to uncover patterns and build out custom stories in a few quick clicks.
Inspired Data Storytelling
We’ve developed dashboards that make data analysis and interpretation quick, easy, and business-centric. Upsiide users have the power to uncover patterns and build out custom stories in a few quick clicks.
Respondent-First Methodologies
We’ve modernized the respondent experience to ensure high quality, actionable data on the back-end. And we’re not afraid to get creative, incorporating emojis to uncover emotion, heatmaps to understand intent, and more.
Dig has become an invaluable partner across so many aspects of our business – and especially for our global team. We’ve worked with Dig on some of our most pressing and strategic customer problems to solve and they truly partner in finding real, workable solutions that connect insight to strategy. Dig goes beyond giving us the data and even the “why,” they are our partners in the “so what” for our business.
Ready to drive predictable innovation?