Leveraging AI
Our proprietary AI tools resolve the tension between speed and quality, empowering our world-class researchers to deliver faster and also deeper insights.
How we work

Data is only useful if it inspires compelling insights and actions. We use multiple tools to help our clients move seamlessly from data to insight and action.

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Solutions

Case Studies

Drive decision-centric innovation

Our clients identify what drives consumer decisions now and how those drivers are changing. They translate decision drivers into ideas. They optimize those ideas and build a business case for change, knowing the effect they will have on in-market decisions.

Virtual Market example
Lens exercise example
A man is being interviewed virtually by a woman

Decisions are not always rational. Our integrated solutions make them predictable.

Woman conducting a live interview over a video call on laptop

Trends and foresight

The context that shapes consumer decisions.

Woman conducting a live interview over a video call on laptop

Quantitative and qualitative research

Consumer insights, idea optimization, and decision forecasting.

Woman conducting a live interview over a video call on laptop

Strategy consulting

Translating consumer insights into effective business decisions.

Transforming the way insights are uncovered and delivered

Examples of Upsiide

Proprietary tech

Our proprietary technologies don’t focus on conventional survey questions. We create experimental environments to observe and understand real-world behavior.

Artificial Intelligence

We’re creating radically new respondent experiences: conversational interviews at scale where our AI interviewer follows up and probes, encouraging richer responses. 

And we’re reinventing data analysis and interpretation: synthesizing open text to identify themes and insights; summarizing, interpreting and finding the story in quantitative data; and allowing users to query their data, using natural language to ask questions and receive answers.

Example of OTAP
Example of OTAP

Artificial Intelligence

We’re creating radically new respondent experiences: conversational interviews at scale where our AI interviewer follows up and probes, encouraging richer responses. 

And we’re reinventing data analysis and interpretation: synthesizing open text to identify themes and insights; summarizing, interpreting and finding the story in quantitative data; and allowing users to query their data, using natural language to ask questions and receive answers.

Examples of Upsiide dashboards

Data modeling and visualization

Using patented modeling, we report data that matters to your business: units, dollars, profit, source of volume, cannibalization, and incrementally. We map your market structure, identifying whitespace and highlighting key competitors. We visualize innovation ideas with hidden potential vs. ideas with inherent risks.

Dig has become an invaluable partner across so many aspects of our business – and especially for our global team. We’ve worked with Dig on some of our most pressing and strategic customer problems to solve and they truly partner in finding real, workable solutions that connect insight to strategy. Dig goes beyond giving us the data and even the “why,” they are our partners in the “so what” for our business.

Dana Grinshpan

Customer Experience Insights, McDonald's

Insights-driven growth

Understand a changing market

Understand consumer, category and brand dynamics. Forecast future change. 

Build winning strategies

Align on a clear set of insights. Translate those insights into ideas that you can execute in-market.

Innovate to grow penetration, share and profit

Test and optimize ideas and forecast their in-market performance, building a business case for compelling change. 

Optimize current activities

Tracking that focuses on the effect of in-market activities on consumer behavior. Identify opportunities to optimize your executions.

Understand a changing market

Understand consumer, category and brand dynamics. Forecast future change. 

Build winning strategies

Align on a clear set of insights. Translate those insights into ideas that you can execute in-market.

Innovate to grow penetration, share and profit

Test and optimize ideas and forecast their in-market performance, building a business case for compelling change. 

Optimize current activities

Tracking that focuses on the effect of in-market activities on consumer behavior. Identify opportunities to optimize your executions.

Ready to be decision-centric?