Qualitative Co-Creation Sessions
At Dig Insights, co-creation sessions are more than just focus groups—they’re collaborative experiences that bring your team face-to-face with the people who matter most: your consumers.
We’re the experts in combining qualitative depth with Upsiide’s quantitative validation to ensure your innovations resonate across markets.
Dig Insights is a trusted research partner to…
I ran the research in 4 countries overnight. I went to bed, woke up in the morning, and over a bowl of ramen I put together our global options.
Day 3 became, “we have the results. let’s sit down and have a conversation about which regions are going to take which ideas and why.” Those charters should be global ideas because that’s where billion dollar ideas come from.
Dig's approach to co-creation
Build the right foundation
Our co-creation sessions don’t start from scratch. We begin by grounding ourselves in what’s already known—secondary research, trends analysis, existing insights, and internal stakeholder input. This ensures every conversation connects external signals with your internal knowledge base.
Bring tech to the table
At Dig, co-creation means more than dialogue between consumers and brand teams. Our proprietary platform, Upsiide, brings AI-powered intelligence into the mix—quantifying idea performance in real time so your team can prioritize what’s worth pursuing, faster and more confidently.
Invite the voices that matter
The right mix of people fuels better decisions. We bring together cross-functional stakeholders early on to align around consumer needs, business goals, and market realities—ensuring co-creation leads to ideas that are strategically sound and future-ready.
CASE STUDY
How Dig Insights helped a global brand lift & shift a product into the US market with friendship dyads
The team was looking for a way to adapt a product they’d initially created for the UK market to serve the American market. They wanted to understand why initial testing of the product wasn’t resonating with US consumers, especially because it was a big hit in the UK.
Upsiide validates co-creation findings
Upsiide is our proprietary research technology platform that is purpose built for innovation testing.
Upsiide provides clear direction on which of your ideas have potential and how to optimize them prior to further investment.Â
Ready to learn from consumers?