Leveraging AI
Our proprietary AI tools resolve the tension between speed and quality, empowering our world-class researchers to deliver faster and also deeper insights.
How we work

Data is only useful if it inspires compelling insights and actions. We use multiple tools to help our clients move seamlessly from data to insight and action.

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Case Studies

Qualitative Co-Creation Sessions

At Dig Insights, co-creation sessions are more than just focus groups—they’re collaborative experiences that bring your team face-to-face with the people who matter most: your consumers.

We’re the experts in combining qualitative depth with Upsiide’s quantitative validation to ensure your innovations resonate across markets.

Dig Insights is a trusted research partner to…

Kellanova
McCain

I ran the research in 4 countries overnight. I went to bed, woke up in the morning, and over a bowl of ramen I put together our global options.

Day 3 became, “we have the results. let’s sit down and have a conversation about which regions are going to take which ideas and why.” Those charters should be global ideas because that’s where billion dollar ideas come from.

Billy Fletcher

Global Director of Human Insights, Coca-Cola Company

Dig's approach to co-creation

Build the right foundation

Our co-creation sessions don’t start from scratch. We begin by grounding ourselves in what’s already known—secondary research, trends analysis, existing insights, and internal stakeholder input. This ensures every conversation connects external signals with your internal knowledge base.

Bring tech to the table

At Dig, co-creation means more than dialogue between consumers and brand teams. Our proprietary platform, Upsiide, brings AI-powered intelligence into the mix—quantifying idea performance in real time so your team can prioritize what’s worth pursuing, faster and more confidently.

Invite the voices that matter

The right mix of people fuels better decisions. We bring together cross-functional stakeholders early on to align around consumer needs, business goals, and market realities—ensuring co-creation leads to ideas that are strategically sound and future-ready.

CASE STUDY

How Dig Insights helped a global brand lift & shift a product into the US market with friendship dyads

The team was looking for a way to adapt a product they’d initially created for the UK market to serve the American market. They wanted to understand why initial testing of the product wasn’t resonating with US consumers, especially because it was a big hit in the UK.

Fries on a table

Upsiide validates co-creation findings

Upsiide is our proprietary research technology platform that is purpose built for innovation testing.

Upsiide provides clear direction on which of your ideas have potential and how to optimize them prior to further investment. 

Ready to learn from consumers?