Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI & data See more

Between Two Joels: How to use synthetic data for insights
Watch the recording from our latest virtual event on how to use synthetic data.

The truth about synthetic data: can AI replace survey respondents?
Our AI experts put synthetic data to the test to see how well it really predicts consumer sentiment.

How to master AI prompts for better insights
Mastering the art of AI prompts is the key to unlocking smarter insights. Learn how to craft precise prompts that drive better, more actionable AI responses.


6 Best Packaging Design Examples (and What You Can Learn From Them)
Looking for packaging design inspiration? Explore 6 of the best packaging design examples—from Apple to Boxed Water—and learn why they work (and how to apply these lessons to your brand).

How to build an innovation pipeline filled with winning ideas
Follow our step-by-step instructions to find out how to source ideas for your innovation pipeline and how to prioritize the most important ones.

Idea Screening: How to Test, Refine, and Select Winning Ideas for Innovation
Learn how to run idea screening and refinement surveys to identify the best concepts, validate assumptions, and prioritize winning innovations.
Innovation testing
See more

6 Best Packaging Design Examples (and What You Can Learn From Them)
Looking for packaging design inspiration? Explore 6 of the best packaging design examples—from Apple to Boxed Water—and learn why they work (and how to apply these lessons to your brand).

How to build an innovation pipeline filled with winning ideas
Follow our step-by-step instructions to find out how to source ideas for your innovation pipeline and how to prioritize the most important ones.

Idea Screening: How to Test, Refine, and Select Winning Ideas for Innovation
Learn how to run idea screening and refinement surveys to identify the best concepts, validate assumptions, and prioritize winning innovations.
Company news See more

Upsiide is now 100% Accessible & WCAG 2.2 AA Compliant
Upsiide is now compliant with the highest accessibility standards.

Leadership Transition at Dig Insights
3 of our 4 founders will be stepping back from their day-to-day roles. In response to these changes, we are promoting from within.

Foresight Leader Jo Lepore Joins Dig Insights To Drive International Expansion
We’re excited to announce the appointment of Joanna Lepore as Executive Vice President of Global Market Expansion & Foresight.