Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI & data See more
Between Two Joels: How to use synthetic data for insights
Join us on September 17th at 1:00pm EST for our latest virtual event on how to use synthetic data.
The truth about synthetic data: can AI replace survey respondents?
Our AI experts put synthetic data to the test to see how well it really predicts consumer sentiment.
How to master AI prompts for better insights
Mastering the art of AI prompts is the key to unlocking smarter insights. Learn how to craft precise prompts that drive better, more actionable AI responses.
Concept Testing: Definition, Methods, and Real-World Use Cases
Learn what concept testing is, explore methods, and see real-world use cases. Discover how to build effective surveys and predict market success.
What Is Claims Testing in Market Research? Definition, Benefits & Examples
Discover what claims testing in market research is, why it matters, and see real-world examples of how brands validate their messaging to boost sales and brand equity.
Flavor Testing: Why You Can Account For Taste
Flavor testing helps food and beverage brands predict consumer reactions to new taste ideas before launch. Learn how flavor testing reduces risk, saves money, and identifies winning flavors.
Innovation testing
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5 Best Practices for Concept Testing
Learn 5 proven concept testing best practices to evaluate new product ideas, improve surveys, and reduce risk in your innovation process.
Concept Validation: Definition, Benefits, Examples, and How to Validate Product Ideas
Learn what concept validation is, why it matters in product development, and how to run concept validation surveys with real-world examples and best practices.
Concept Testing: Definition, Methods, and Real-World Use Cases
Learn what concept testing is, explore methods, and see real-world use cases. Discover how to build effective surveys and predict market success.
Company news See more
Upsiide is now 100% Accessible & WCAG 2.2 AA Compliant
Upsiide is now compliant with the highest accessibility standards.
Leadership Transition at Dig Insights
3 of our 4 founders will be stepping back from their day-to-day roles. In response to these changes, we are promoting from within.
Foresight Leader Jo Lepore Joins Dig Insights To Drive International Expansion
We’re excited to announce the appointment of Joanna Lepore as Executive Vice President of Global Market Expansion & Foresight.