Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI & data See more
Between Two Joels: How to use synthetic data for insights
Join us on September 17th at 1:00pm EST for our latest virtual event on how to use synthetic data.
The truth about synthetic data: can AI replace survey respondents?
Our AI experts put synthetic data to the test to see how well it really predicts consumer sentiment.
How to master AI prompts for better insights
Mastering the art of AI prompts is the key to unlocking smarter insights. Learn how to craft precise prompts that drive better, more actionable AI responses.
Concept Testing: Definition, Methods, and Real-World Use Cases
Learn what concept testing is, explore methods, and see real-world use cases. Discover how to build effective surveys and predict market success.
What Is Claims Testing in Market Research? Definition, Benefits & Examples
Discover what claims testing in market research is, why it matters, and see real-world examples of how brands validate their messaging to boost sales and brand equity.
Flavor Testing: Why You Can Account For Taste
Flavor testing helps food and beverage brands predict consumer reactions to new taste ideas before launch. Learn how flavor testing reduces risk, saves money, and identifies winning flavors.
Innovation testing
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Innovation Pipeline: Definition, Stages, and How to Build One
Learn what an innovation pipeline is, the stages involved, and how to build a framework that consistently delivers winning ideas.
Culture of Innovation: What It Is and How It Transforms Your Innovation Process
A culture of innovation empowers teams to collaborate, experiment, and take smart risks. Learn what it is, why it matters, and how to build one that improves your innovation process.
6 Common Concept Validation Mistakes (and How to Avoid Them)
Discover the 6 most frequent concept validation mistakes, why they happen, and actionable strategies for avoiding them when testing new product ideas.
Company news See more
Upsiide is now 100% Accessible & WCAG 2.2 AA Compliant
Upsiide is now compliant with the highest accessibility standards.
Leadership Transition at Dig Insights
3 of our 4 founders will be stepping back from their day-to-day roles. In response to these changes, we are promoting from within.
Foresight Leader Jo Lepore Joins Dig Insights To Drive International Expansion
We’re excited to announce the appointment of Joanna Lepore as Executive Vice President of Global Market Expansion & Foresight.