Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI & data See more
The truth about synthetic data: can AI replace survey respondents?
Our AI experts put synthetic data to the test to see how well it really predicts consumer sentiment.
How to master AI prompts for better insights
Mastering the art of AI prompts is the key to unlocking smarter insights. Learn how to craft precise prompts that drive better, more actionable AI responses.
The Effect of Stimuli
How does the use of stimuli in innovation testing impact results? We found out.
How to conduct a trend analysis (and get accurate predictions)
Learn how to conduct a trend analysis and forecast market shifts with accuracy. Discover key steps, best practices, and examples of trend analysis to stay ahead of the competition.
GLP-1s: The Tidal Wave Reshaping Culture, Consumption, and Commerce
The rise of GLP-1 is causing ripple effects far beyond healthcare. Learn what the industry experts are saying about the implications of GLP-1s.
What is trends analysis in market research?
Discover the meaning of trends analysis in market research, why it’s vital for brands, and what trends analysis looks like for market researchers and insights professionals.
Innovation testing
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How to master AI prompts for better insights
Mastering the art of AI prompts is the key to unlocking smarter insights. Learn how to craft precise prompts that drive better, more actionable AI responses.
Dig Wrapped 2024
Dive into the biggest trends we discovered in 2024 across Food & Beverage, CPG, QSR, Finance, AI and Retail spaces!
Unleash the power of agile market research programs
Unlock better-selling innovations and fewer wasted resources with agile market research programs.
Company news See more
Dig Insights Acquires Ebco Trends to deliver a seamless end-to-end innovation lifecycle
We have acquired Ebco, a leading consultancy known for translating insights and trends into strategic foresight.
Dig Insights Acquires Ignite 360 to Deliver Greater Insight Into Consumer Decision-Making
We have acquired Ignite 360, an insights, strategy, and training agency.
Dig Insights Partners With Woxi to Establish Global, Robust Innovation Testing Platform
We have partnered with Woxi, a firm renowned for its expertise in volumetric forecasting.