SaaS Expertise
A SaaS research platform purpose-built for innovation.
All of our clients have been challenged to innovate in new, more agile ways. We developed Upsiide as a proprietary SaaS platform to address this need.
Upsiide allows you to screen early ideas, to optimize and develop those ideas, and to ultimately build a business case with volume and source of volume forecasts. All in a platform that is intuitive to use (for you and respondents), lightning fast (most studies complete in under 24 hours) and capable of managing global studies in any language.
Digital Eco-Systems
Simulators that mimic online shopping.
Lots of companies use conjoint to optimize their product, price and pack strategy. We don’t. Instead, we build interfaces that feel like online shopping. These interfaces allow us to include many more products, packs, and prices than a conjoint - while ensuring an intuitive experience for respondents. We can then calibrate the data to your in-market unit volumes.
The result is a model that can forecast volume, revenue and profitability in response to any new innovations, SKU rationalizations, or changes in product, pack, or price.
Mobile Diaries
Mobile diaries to fill the gaps in traditional ethnography.
We build real-time mobile diaries that participants can launch each time they consume your category, providing crucial context that often gets lost on recall. Imagine being able to understand what people are consuming, where, with who, and why?
A recent global consumption diary project allowed our client to identify the core 12 drivers of food and beverage consumption. These 12 drivers provided them with a structure for product, packaging and messaging innovation.
Analytics Tools
Analytics dashboards at your fingertips.
Data analytics, modelling and visualization is key to all of the work we do. To democratize access to this modelling and visualization, we have built proprietary software for numerous kinds of analysis: from simulators like TURF, to data visualizations like SANkey diagrams, and even ML/AI like NLP.
All of these are enabled by Dig Insights’ proprietary software. This software allows us to deliver powerful analysis and data visualization to our clients faster and cheaper than would otherwise be possible.
Some of our work
Spotlighting Dig's U.K. team
Despite being a Canadian-founded and based company, Dig works with clients across the globe, uncovering insights in over 46 countries every year. To…
Synthetic Data: Who, What, When, Where, and Why?
Let's take a deep dive into the world of synthetic data and market research.
Mastering Market Share: Introducing Dig Insight's New Share Optimization Methodology
At Dig Insights we partner with incredible brands to drive the most innovative products in the market today. In order to ensure we’re helping our clients to be…
AI in the Kitchen and Beyond: Are We Ready for the Future of Food & Shopping?
Artificial intelligence is continuing to integrate itself into everyday activities. But are consumers ready to adopt AI tech to cook and shop better? Our study…
