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Launch better innovations

Upsiide is a SaaS research platform purpose-built for innovation testing.

Test and optimize what you offer, like your products or services, and how you go-to-market, like your positioning, claims, features, packaging, or communications.

Trusted by the world’s most innovative brands

Forecast real-world consumer behavior

Upsiide captures Dig Insights’ expert knowledge of how consumers make decisions in the real world.

Feel confident launching your innovations, forecasting market share, and predicting ROI with Upsiide.

Innovation is any change that shifts consumer decisions in your favor

Upsiide tests every change you want to bring to market

Menu ideas

Messages and claims

Packaging

Product concepts

Advertising and creative

Flavors

Answer key business questions and innovate confidently with Upsiide

Will consumers engage with my innovation?

Will months of development be discarded in a moment as consumers ignore your idea? Upsiide identifies innovations that will break through with an intuitive swiping interface that places your ideas in a competitive context.

Can my innovation shift decisions?​

Upsiide’s tradeoff task identifies ideas that can succeed vs. in-market offerings.

Can my innovation shift decisions?​

Upsiide’s tradeoff task identifies ideas that can succeed vs. in-market offerings.

Are there opportunities to optimize my innovation?

We use emojis to understand emotional reactions to your innovations. We ask participants to click on parts of your idea that they like or dislike, and tell us why. And we leverage Dig Insights’ model for drivers of innovation success to see what’s working and where there are opportunities to improve.

Who is my target market?

Our interactive dashboards allow you to examine your results by every subgroup in the study. It’s easy to identify who you should treat as your bullseye consumer. 

Who is my target market?

Our interactive dashboards allow you to examine your results by every subgroup in the study. It’s easy to identify who you should treat as your bullseye consumer. 

What’s the size of the prize?​

The Upsiide idea Score has been proven across multiple categories to predict in-market success. This makes prioritizing opportunities incredibly simple.

Patented data modeling converts Upsiide data into forecasts of share of choice, source of volume, incrementality, and cannibalization. There’s nothing else like it in-market.

Why Upsiide is unique

Social media feel

Upsiide’s respondent experience doesn’t feel like a survey platform. The intuitive mobile-first interface keeps consumers engaged, resulting in better data.

A variety of stimuli

No matter what stage of innovation you’re in, Upsiide can test your ideas. We support text only, image only, text and image, GIF, and video stimuli.

AI idea generation

Supercharge your innovation and compliment your human-generated ideas with Upsiide’s built-in AI-powered Idea Generation tool.

Flexible templates

We’ve translated our innovation expertise into standardized methodologies to test products, services, positioning, claims, features, packaging, creative executions, etc.

These templates can flex to reflect your unique needs.

Intuitive dashboards

Many research tech platforms are built by developers, not researchers. Upsiide was built by Dig Insights, a leading strategic insights consultancy. We understand how to translate data into insights and how insights translate into powerful decisions.

Searchable database

Every idea  you test becomes part of your searchable database. Search for any keyword and the database immediately delivers you every idea you’ve ever tested in every market (even if tested in another language) along with their performance in Upsiide.

Don’t just take our word for it

Invaluable tool

Upsiide is incredibly intuitive to program and allows our team to be incredibly nimble when looking to leverage insight for decision ...
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Invaluable tool

Upsiide is incredibly intuitive to program and allows our team to be incredibly nimble when looking to leverage insight for decision making.

Efficiently and effectively test ideas

How versatile the applications of it can be from simply evaluating top ideas, to understand bundles, to optimizing ...
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Efficiently and effectively test ideas

How versatile the applications of it can be from simply evaluating top ideas, to understand bundles, to optimizing a product line-up or mix. Knowing that its rooted in marketing science and analyitics also gives us confidence to shout the findings from the rooftop. Of course it all stems from an incredibly simple and intuitive user interface!

Excellent platform for consumer validation

The platform is flexible enough for us to create and run surveys to provide us with a wide ...
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Excellent platform for consumer validation

The platform is flexible enough for us to create and run surveys to provide us with a wide variety of insights. We use every type of question to inform our survey strategy!

Excellent experience

User-friendly, incredibly fast turnaround for results. Visually pleasing, gives us insights to fine-tune our innovation process.

Excellent experience

User-friendly, incredibly fast turnaround for results. Visually pleasing, gives us insights to fine-tune our innovation process.

Flexible self-service tool

There are a lot of templates to start from, which makes things efficient - yet they're all still customizable to ...
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Flexible self-service tool

There are a lot of templates to start from, which makes things efficient - yet they're all still customizable to my needs. We're using the tool in a lot of different ways.

More than just a DIY Survey Tool

Upsiide's interface is incredibly user-friendly for researchers, stakeholders and respondents alike. I have used this tool ...
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Enterprise marketer

More than just a DIY Survey Tool

Upsiide's interface is incredibly user-friendly for researchers, stakeholders and respondents alike. I have used this tool personally to inform and provide direction for both strategic and tactical objectives.
Enterprise marketer

Ready to launch better
innovations?