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A research platform purpose-built for end-to-end innovation

Social media-feel. Decision-centric insights.

Upsiide delivers a social-media experience for respondents and powerful, patented data modeling for researchers. Our unique mix of behavioral and attitudinal data enables Upsiide to forecast the potential of your ideas in market and to identify optimization opportunities.

Interest
Tradeoff
Emojis
Heatmap

Interest

Consumers encounter your innovation; in an instant they lean in or move on.

Upsiide swiping reveals consumers’ intuitive (or System 1 if you prefer) reaction to your ideas. This interface allows us to test many ideas in a single study. Do you have a long list of ideas? Do you want to include competitive benchmarks? No problem. And no extra cost.

Commitment

Consumers need to weigh their options, choosing between your innovation or a competing alternative.

Upsiide presents consumers with ideas that they find appealing and asks them to identify their favorite. Most innovation testing misses the importance of commitment and endorses ideas with broad but weak appeal. Identifying ideas that can win vs. competition is central to our test.

Emojis

To understand how people feel about your innovations, we created a set of 24 emojis based on Robert Plutchik’s wheel of emotions.

This allows us to dig deeper into drivers of strong or weak performance of your ideas while maintaining an experience that feels like social media, not a survey.

Heatmap

Heatmap allows consumers to engage directly with your ideas. Consumers highlight specific elements that they like and that they dislike, providing feedback for each element.

The resulting heatmap visualizes the strengths and weaknesses of your ideas. The verbatims provide direction on what to consider.

Inspiring Data Visualizations and Modeling

Brilliant innovation marries rigor with playfulness and exploration. Upsiide’s dashboards make data inspiring.

Market Simulator
Idea Map
Idea Score
Quadrant Chart
Filters

Proprietary Market Simulator

Market Simulator is Dig Insights' proprietary, patented data modeling that converts Upsiide data into forecasts of share of choice, source of volume, incrementality and cannibalization. This is the data you need to make compelling business decisions.

Idea Map

The Idea Map groups ideas that were liked by the same people. When you are testing multiple ideas, it highlights innovation territories. When you are testing your ideas vs. in-market competitors, it visualizes the competitive set and source of volume.

Idea Score

Idea Score is a single metric derived from Interest (swipe right) and Commitment (choice between two liked ideas). Across a number of categories, Idea Score has been proven to predict in-market performance.

Quadrant Chart

The Quadrant Chart highlights the potential of your ideas in the context of all ideas tested. You can quickly understand which ideas are 'Compelling' - many people like them and are loyal to them, which are 'Niche' - they've got a small but loyal audience, which are 'Vulnerable' - a lot of people like them, but there is low loyalty, and which need a 'Rethink' - few people like them and loyalty is low.

Filtered

Identifying your target consumer is easy with Upsiide’s powerful interlocking filters.

Advanced Analytics

Take your research further with support from our Advanced Analytics department

Using a common platform for all innovation testing allows for sophisticated meta-analysis to uncover patterns in the data, revealing drivers of strong and weak performance, and highlight potential innovation opportunities as well as elements to avoid. Our team can help you identify these opportunities.

We can also run more intricate analyzes, like lift and shift – predicting the performance of an idea in multiple markets based on its performance in one market; TURF – understanding the potential reach of innovations; and ShOp – our proprietary methodology for identifying the portfolio mix that optimizes your market share. 

We can also run more intricate analyzes, like lift and shift – predicting the performance of an idea in multiple markets based on its performance in one market; TURF – understanding the potential reach of innovations; and ShOp – our proprietary methodology for identifying the portfolio mix that optimizes your market share. 

Plus, you can drive meta learnings

1

Use Upsiide to create category-specific norms within each market and use these norms to identify winning ideas.

2

Use AI to tag your ideas and identify thematically similar ideas. Use machine learning models to understand what themes and ideas drive winning ideas. Our models disentangle the effects of overlapping themes.

Bar chart - norms

On Upsiide, you’ve got access to 44m+ global respondents

Upsiide is synced with Cint’s programmatic exchange of global survey respondents, allowing you to define exactly who you want to hear from. Data collection is fully automated within the Upsiide platform. 

We’re committed to high quality data

Nine automatic data quality checks ensure that you are always working with the highest quality data. These quality checks filter out professional respondents or bad actors. They are automatically replaced by other genuine (and human) respondents.

Pre Survey

Checks for bots, professional respondents and more.

Mid Survey

Checks for in-app gibberish and language detection.

Post Survey

Checks for speeding and similarities across open-end responses.

Pre Survey

Checks for bots, professional respondents and more.

Mid Survey

Checks for in-app gibberish and language detection.

Post Survey

Checks for speeding and similarities across open-end responses.

Our platform is agile and so are we

Woman conducting a live interview over a video call on laptop

When you want to do it on your own…

Want to build studies yourself, but still need a little help making sure you’re doing it right? Our Help Center contains plenty of best practices and how-to articles to help you along the way. Our Customer Support team is just a chat or e-mail away.

Woman conducting a live interview over a video call on laptop

When you want a little bit of extra help…

If you are looking to do your projects self-serve, but need help to get there, the Customer Enablement Team has your back. We can help with training sessions, provide coaching on your first few studies, design survey templates to automate your process, and consult on the design and roll-out of your self-serve research program.

Woman conducting a live interview over a video call on laptop

When you want us to do it for you…

DIY isn’t for everyone. Upsiide was created by researchers at Dig Insights, who’d be happy to act as an extension to your team – running the setup, research, and analysis for you.

New feature spotlight

We’re constantly innovating and improving our platform.

Check out our new question type, Heatmaps!

The Heatmap interface allows consumers to engage directly with your ideas. The user highlights specific elements of an idea and adds feedback on that element, telling us exactly what they like or dislike.

The Heatmap reporting visualizes where people engaged (clicked/tapped) with your ideas. You can read detailed verbatim feedback for any element of your idea.