Download our newest report to discover what how Canadian diners feel about eating out and how that impacts your brand.
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Download our newest report to discover what how Canadian diners feel about eating out and how that impacts your brand.
Dive into the untapped opportunities of the plant-based protein market in our latest report.
A study about which formats US cannabis users prefer when focused more on physical and mental wellness.
We approach the practice of innovation differently, mainly because we’ve spent a ton of time understanding why it can fail or fall down. This is our mega guide of how to do it right.
Functional beverages are overflowing supermarket aisles. Why are these drinks flying off the shelves? What benefits are consumers really after? Our brand-new report answers that and more!
Water is making waves that we’ve never seen before. Discover why consumers are embracing various water trends in 2024, which brands are doing something different in the space, and what that all means for your business.
Are Americans embracing AI to help them eat better? Are consumers switching out booze for non-alcoholic beers? And more in our 2024 research report.
Discover key insights into the beauty & wellness attitudes of American consumers in our comprehensive report. Learn about essential consumer needs, how Americans research and prioritize products, and the most impactful packaging claims.
A study on how inflation has affected North American consumers and their purchasing habits.
This report pulls together key insights and recommendations from business leaders at the likes of PepsiCo, Home Depot, Ocean Spray, Coca-Cola, and more.
Tracking how an innovation performs after it’s launched is something that companies tend to overlook. Read on to learn why this shouldn’t happen and learn handy tips for tracking your innovation.
Discover our tips for refining and optimizing your ideas and how we replicate genuine shopping experiences at Dig to gather more accurate consumer data.
The most successful products solve consumer problems. Want to learn how to test out ideas that will do just that? This article is for you.
How do you come up with innovative ideas? Discover how insights folks identify opportunities today and learn tips from our senior leaders.
Laying the foundation for innovation research isn’t what it was like before. Our senior leadership shares how this stage of the innovation process changed over time and offers tips for doing it the Dig way.
Building an innovation process is hard work. We share 3 things your business must nail to start innovating efficiently.
An overview of our recent study on how inflation impacts American and Canadian consumers.
We’ve created a comprehensive report that outlines the key innovation trends to fold into your business this year (based on experts), and tangible examples of what these trends look like in practice.