Erin Cohen, Director, Consumer Insights at Tim Hortons, has spent her entire career in insights. She has a wealth of experience in quick service restaurants and spent a bit of time expanding her experience within the consumer packaged goods space.
Tune in to this episode to get details about:
-
The process of setting up an insights function from scratch
-
Why it’s important to invest in foundational research
-
What Erin thinks about the customer journey
-
How the Justin Bieber collaboration came to fruition
Find the rest of the episode here.
If you want to connect with Adam, feel free to reach out to him on LinkedIn.
Subscribe to Dig In on your favourite podcasting platform and follow us on LinkedIn to keep an eye on more episodes.
Related Posts
Dig In: strategic alignment & what makes a great leader
Sylvie Pelletier, Leadership development consultant and coach, discusses what makes a great leader, what an organization’s culture really means, and how many companies fall short when instituting a new strategy.
Dig In: why insights is strategy and the importance of foundational research
Doug Healy, Senior Director, Consumer Insights for Gatorade at PepsiCo, discusses the similarities between insights professionals and architects, the importance of foundational research, and changing the perception of what it means to be part of an insights team.
Dig In: how inflation impacts your consumers
Marcie Connan, Executive Vice President at Dig Insights, discusses a study on consumers’ emotional and behavioral responses to inflation.