Our approach to data quality
Without high quality data you can’t have high quality research.
We work hard to maintain the highest standards in data collection and analysis so you can trust in the integrity and accuracy of your Upsiide findings.
Quality survey data by design
Upsiide feels like social media, not a tired survey platform.
Upsiide is a mobile-native experience, because we want to meet consumers where they are. And our approach to engaging surveys is designed to function intuitively within that context; whether it’s how respondents assess ideas, the different question types (emojis!), or answer video interview questions.
Our data quality partners are the best in the biz
We are a corporate member of ESOMAR and we work with ISO vetted suppliers to make sure that – right out of the gate – the respondents that enter the Upsiide universe are relevant and verified.
8 steps to high quality respondent data
You're a human, right?
Our respondent vetting process is top-of-the-line, and that starts with verifying that participants are real people. We ensure this through behavior tracking and IP validation.
ISO-certified partners
Alongside our own internal checks, we work with ISO-certified partners Research Defender and Cint to make sure we’re only pulling people (and not bots) into each study.
Accurate by design
Our surveys are meticulously designed to minimize bias and maximize clarity. And this isn’t just because we’ve got great researchers building studies; our platform is designed to make this easy.
Real-time monitoring
While people answer questions, our algorithm is monitoring responses to ensure our pre-survey checks did their job. This includes tracking word-per-minute and IP count.
That's not a word
We check for gibberish and open-end quality to ensure respondents are providing thoughtful and relevant answers, preventing them from flying through open-end questions. If they do, they’ll be removed and replaced.
Red herring Qs
We incorporate quality control questions (often referred to as ‘red herrings’) within our surveys to filter out unreliable data before it impacts the overall results.
AI checks for video
For our Video Interview question we’ve layered on AI-quality controls. Our AI checks for age, nudity, and facial expressions to ensure high quality responses.
Analytics
Advanced analytical techniques like Bayesian choice modeling allow us to validate the data in the Upsiide dashboard in seconds.
See it in action