Dig Insights, a leading tech-enabled insights and innovation company, is excited to announce the appointment of Joanna Lepore as Executive Vice President of Global Market Expansion & Foresight, effective April 14th. With 15 years of client-side experience in brand strategy and industry recognition as a futurist, Jo is poised to help drive Dig’s global growth.
In this newly created role, Jo will work to expand Dig’s presence globally, focusing initially on the APAC market. Her extensive background in strategic expansion, marketing and foresight will be instrumental in identifying new avenues for growth and ensuring that Dig remains at the forefront of the insights and innovation industry. Jo notes,
“Market expansion is very similar to foresight in that you need to understand the changing market and make smart decisions about where to play in a way that sets up you up for long term success. I’m excited to apply strategic foresight to this work as Dig Insights expands.”
Paul Gaudette, CEO and Co-Founder of Dig Insights, is incredibly excited about this new hire:
“Jo brings a unique blend of strategic thinking and client-side experience that will be invaluable as we continue to expand our presence globally. Her expertise will not only help us tap into new markets but also enhance our ability to design future-focused solutions for our clients.”
Jo Lepore said:
“Joining Dig Insights represents an exciting opportunity to contribute to a dynamic team that is committed to delivering exceptional insights and technology. I look forward to working closely with our talented team to identify growth opportunities in the APAC region and to enhance our global positioning.”
Jo’s appointment comes at a pivotal time for Dig Insights, with their sights set on continued global expansion. Her strategic mindset and fresh perspective will be key in navigating the complexities of market expansion and ensuring that Dig remains a trusted partner for its clients.
About Dig Insights
Dig Insights leverages technology, trends & foresight, and predictive data science to design insights solutions for our clients. They work across any innovation challenge; from identifying trends and foundational consumer insights to shape the future of categories, building and forecasting the performance of insight-driven innovations, and tracking opportunities in-market. Dig’s proprietary platform, Upsiide, powers their approach, distilling expertise in consumer behavior and advanced analytics into an agile platform.