Ignite 360 is now part of something bigger.
Ignite 360 is now part of Dig Insights. The same great strategic qual, in a new innovation home.
Dig acquired Ignite 360 in August 2024 to bring deep strategic qualitative research and game-changing approaches to our innovation solutions.
- ✅ Same people, same expertise – You’ll keep working with the team you know and trust
- 💡 More tools, deeper insights – Access new platforms, AI-powered research tech, and insight capabilities
- 🔍 Client-first thinking – Ignite’s empathy-driven approach lives on inside Dig Insights
Future. Proven.
At Dig Insights we’ve been helping companies uncover their brand’s future and prove its potential for 15 years. With offices in Toronto, Chicago, and London, we’re a global leader in innovative insights work.
We’ve developed new tools, like Upsiide, and analytics capabilities, like ShOp and Virtual Market, in-house to help researchers get closer to consumers, and we’re obsessed with bringing the voice of the consumer, the voice of the market, and the voice of your business together to deliver powerful insights for our clients.
This acquisition is a bit like when peanut butter and chocolate came together: Dig’s amazing expertise on advanced analytics, tech and innovation marries up so well with all the foundational work, empathy building and dynamic storytelling that Ignite 360 is known for.
The foundational insights that Ignite 360 offers their clients, paired with Dig’s suite of tools – in particular, our agile platform Upsiide— means we can offer our clients even more in terms of services, capabilities, and insights solutions.
Don’t just take our word for it…
How La-Z-Boy transformed their brand by leaning into laziness
La-Z-Boy worked with Dig’s qualitative researchers to develop and refresh their new brand platform, Long Live The Lazy!
How a global CPG used qualitative co-creation to adapt to the American market
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.
Dig has become an invaluable partner across so many aspects of our business – and especially for our global team. We’ve worked with Dig on some of our most pressing and strategic customer problems to solve and they truly partner in finding real, workable solutions that connect insight to strategy.
Dig goes beyond giving us the data and even the “why,” they are our partners in the “so what” for our business.
Let’s work together!