Leveraging AI
Our proprietary AI tools resolve the tension between speed and quality, empowering our world-class researchers to deliver faster and also deeper insights.
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Data is only useful if it inspires compelling insights and actions. We use multiple tools to help our clients move seamlessly from data to insight and action.

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Case Studies

Ebco is now part of something bigger.

Ebco is now part of Dig Insights. The same great trends and innovation work, in a new multi-solution home.

Dig acquired Ebco in October 2024 to bring a new range of trends and innovation capabilities to our clients.

  • Same people, same expertise – You’ll keep working with the team you know and trust
  • 💡 More tools, deeper insights – Access new platforms, AI-powered research tech, and insight capabilities
  • 🔍 Client-first thinking – Ebco’s strategic approach lives on inside Dig Insights

Future. Proven.

At Dig Insights we’ve been helping companies uncover their brand’s future and prove its potential for 15 years. With offices in Toronto, Chicago, and London, we’re a global leader in innovative insights work.

We’ve developed new tools, like Upsiide, and analytics capabilities, like ShOp and Virtual Market, in-house to help researchers get closer to consumers, and we’re obsessed with bringing the voice of the consumer, the voice of the market, and the voice of your business together to deliver powerful (and actionable) insights.

We wanted to partner with a company that had deep expertise in developing insights and innovation technology to incorporate into our approach as a trends and innovation consultancy. It quickly became apparent that the brainpower and tech exists within Dig already, and bringing our respective offerings together is going to be powerful.

Erin Mays

Co-Founder and CEO, Ebco

The process of developing innovation is fragmented. But it doesn’t have to be anymore; this acquisition allows us to provide clients with a seamless experience – from discovering innovation territories, to testing and validating ideas, to building a story that is cohesive. We can act as their partner across the entire innovation lifecycle.

Paul Gaudette

Founder and CEO, Dig Insights

Coca-Cola

Don’t just take our word for it…

two tacos

How Juanita’s Used Trends-Led Exploration to Re-Define Their Innovation Pipeline

With a strong foundation in authentic Mexican foods, Juanita’s set out to explore new growth spaces while staying true to its cultural roots.

Read the case study →

Man viewing a package of tomatoes in a supermarket

How the KraftHeinz Beverage Team Unlocked Category Potential with Trends

Kraft Heinz partnered with Dig Insights to uncover the key moments that drive beverage choice—unlocking fresh innovation, reducing brand overlap, and aligning teams around a shared strategic framework.

Read the case study →

Dig has become an invaluable partner across so many aspects of our business – and especially for our global team. We’ve worked with Dig on some of our most pressing and strategic customer problems to solve and they truly partner in finding real, workable solutions that connect insight to strategy.

Dig goes beyond giving us the data and even the “why,” they are our partners in the “so what” for our business.

Dana Grinshpan

Customer Experience Insights Manager, McDonald's

Let’s work together!