AI Video Interview
Say hello to AI Video Interview! It’s a fast, easy, and inspiring way to inject Voice of the Customer (VOC) insights into your quantitative study on Upsiide. No more slogging through hours of respondent interview footage—just highly actionable VOC to bring data-driven stories to life.
Seeing is believing, right?
Now you can add the human voice to quant research. Video Interview allows brand, marketing, product and research teams to incorporate more qualitative insights into their work, more often. Don’t just take our word for it – watch Video Interview in action.
A step-by-step breakdown
Instead of uploading individual interview questions, Video Interview focuses on the goal of the interview. Input the overarching goal of the consumer interviews, adding in any mandatory questions you're certain you want the AI agent to explore with interviewees. And you have the option to select the maximum number of questions included in each interview to ensure a highly engaged pool of participants.
Once you've defined your interview goals and your study is live, our AI takes over. AI moderates the interview so that the end result is like a conversation; engaging with respondents in real-time, asking follow-up questions, and pivoting depending on each participant's response.
As the interviews roll in, our AI engine captures every word and human nuance and automatically pulls out key themes and video highlights at the individual interview level and at a macro level. Thematic and meta analysis at its finest.
The true magic of this feature is in the ways in which key themes and video snippets spring to the surface. Video highlights get pulled into a reel for export off-platform, or pull up the results in-platform to take people on the journey with you. Think Instagram reels, but for consumer research.
When to use Video Interview
Uncover unmet consumer needs
We don’t know what we don’t know. Video Interview allows you to learn from consumers, in their own words, early on in the process of understanding your target audience.
Speak in consumers' language
Brand work is strongest when it reflects the way customers speak about your category or product(s). Use Video Interview to uncover the right language to go-to-market with.
Validate ideas and concepts
Your idea tested well, but you feel like you might be missing something…Video Interview is a fast, easy way to understand the nuances of why an idea or concept is working.
Answer the 'why?'
This new exercise gives you a way to understand drivers of decision-making (and answer questions that quant data brings up) in an afternoon.
Bring the customer to life
Insights become that much more memorable when internal stakeholders can put human faces to opaque data. Use Video Interview to inject VOC into your internal storytelling.
Explore category drivers
You might have a firm grip on your brand and product drivers, but what is happening in the overarching space? Use Video Interview to bring color to a trends or foundational research report.
Here’s why you’ll love Video Interview
Scale your qualitative efforts
AI moderates each interview and automates insight generation as your study completes. This means you’re getting to answers more quickly than ever before at a much more cost-effective price. Think of this feature as a stepping stone to in-depth focus groups or IDIs.
Drive internal alignment
Insights become that much more memorable when internal stakeholders can validate quantitative findings with highlight reels of consumer interviews.
Build empathy with your customers
There is nothing like hearing directly from your target audience to drive home what motivates and inspires them. Leveraging Video Interview allows you to do this more regularly than ever before.
Boost confidence in quant research findings
In a world where concerns about data quality are at the tip of our tongues, Video Interview clearly demonstrates the authenticity of those answering your quantitative survey questions.
Scale your qualitative efforts
AI moderates each interview and automates insight generation as your study completes. This means you’re getting to answers more quickly than ever before at a much more cost-effective price. Think of this feature as a stepping stone to in-depth focus groups or IDIs.
Drive internal alignment
Insights become that much more memorable when internal stakeholders can validate quantitative findings with highlight reels of consumer interviews.
Build empathy with your customers
There is nothing like hearing directly from your target audience to drive home what motivates and inspires them. Leveraging Video Interview allows you to do this more regularly than ever before.
Boost confidence in quant research findings
In a world where concerns about data quality are at the tip of our tongues, Video Interview clearly demonstrates the authenticity of those answering your quantitative survey questions.
Want to give it a whirl?