Leveraging AI
Our proprietary AI tools resolve the tension between speed and quality, empowering our world-class researchers to deliver faster and also deeper insights.
How we work

Data is only useful if it inspires compelling insights and actions. We use multiple tools to help our clients move seamlessly from data to insight and action.

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Case Studies

Upsiide isn’t just a restech platform. It’s a groundbreaking restech platform, with proven ROI.

Find out why Coca-Cola called Upsiide their “biggest success of the year”.

Upsiide dashboards

Why Upsiide?

Work smarter, not harder

Embed custom norms into the Upsiide platform to gauge viability of new innovations. And leverage our proprietary Market Simulator to bring the survey data to life, forecasting share of choice and uncovering where new product ideas will source volume from.

Forecast consumer decision-making

Upsiide tests ideas – whether image, text, or video-based – in context. This choice-based approach makes for a delightful participant experience and arms you with powerful analytical dashboards.

Win a seat at the table

Bring meaningful data to business decisions with Upsiide’s suite of tech solutions and Dig Insight’s expert support, marry AI solutions built in house with proprietary models to deliver reliable and actionable insights.

Trusted by global brands

Coca-Cola
McDonalds
Walmart
Meta
CVS
Pizza Hut

CASE STUDY

How Coca-Cola uses Upsiide to reinvent early-stage innovation

Coca-Cola has been using Upsiide since 2021 as their gate zero protocol. Since then, Upsiide has been used by 168 global Coca-Cola users, with over 22,000 ideas tested. Upsiide’s approach to innovation testing means the Coca-Cola teams can make the right decisions quickly and confidently.

“Once we mandated it, people started buying in. Upsiide is fast, it’s cost-effective, and most importantly – we’ve got worldwide adoption because it just makes sense.”

Billy Fletcher

Global Director of Human Insights, The Coca-Cola Company

Talk to a human about the power of Upsiide