When is brand tracking useful?
Brand tracking is useful anytime you need to measure your brand KPIs or understand your brand’s performance in the market over time. Building a solid and healthy brand is one of the top challenges marketers face, and there is always a need to understand a brand's equity and strengths and weaknesses. Brand Tracking gives a clear understanding of improving and focusing their attention. It also provides a competitive overview of the market and does not just rely on their internal sales data.
Our approach to brand tracking
Rapid reporting of key metrics
Traditionally, one of the biggest challenges of brand tracking is results that arrive too late. For example, understanding the impact of a new marketing campaign in its early days allows the team to adjust on the fly to optimize.
Investments of many sizes
Clients often come in thinking of tracking studies as intimidating and high investment. This is not true, and we tailor programs to varying budgets and objectives.
Flexibility in frequency of tracking
The frequency of tracking depends on the client's budget, marketing activity level, and how dynamic the market is. E.g., the frequency of tracking could be lower in a category where the brand shares are stable there are no continuous marketing spends.