Buzz is about sharing ideas and learning from your peers. This year, it’s all about AI: there will be no powerpoint slides, no lanyards, no sandwich platters, and no promotional material to speak of. Though there will of course be food and drinks (we’re not animals).
The place researchers level-up their AI game
The place researchers level-up their AI game
Buzz is about sharing ideas and learning from your peers. This year, it’s all about AI: there will be no powerpoint slides, no lanyards, no sandwich platters, and no promotional material to speak of. Though there will of course be food and drinks (we’re not animals).
October 3, 2024
8:30am – 5:00pm
Loft Lucia, West Loop, Chicago, IL
This year, Buzz is all about helping researchers and insights pros level-up their AI game. We’ll start the day with expert keynote and a panel discussion with senior leaders in the space. In the afternoon, we’ll move into round-table discussions led by AI experts at Dig Insights and senior client-side researchers. It’s invite-only, which means you know you’ll be among some of the brightest researchers on the day.
Benefits of coming
Learn how to use AI from the masters
We count ourselves lucky that we’ve got some of the smartest minds in AI at Dig; they’ll be involved in curating the content at every step. And senior client-side insights and marketing folks will be facilitating discussion throughout the day, bringing you best practices from their perspectives.
Learn from likeminded researchers
40-50 marketers and researchers at brands across every industry will be your fellow attendees. You’ll be able to ask questions and give feedback during the roundtable discussions, making new connections that are on this AI journey with you.
Bring your business a perspective on best practices in AI
We’ve been thoughtful about the flow of the event – while the morning is about level-setting knowledge about AI and best practices, the afternoon will be about exploring case studies and real-world applications. We guarantee you’ll leave with at least a handful of ideas for how your organization needs to consider leveraging generative AI.
A step-by-step guide on how to start implementing AI in your day-to-day
We want this event to be all about participation as opposed to note-taking. All of our attendees will get a detailed report on the findings and action items for the day. So you’re not just leaving with ideas… you’ve got real next steps.
Keynote Speaker
Jyhad Aamri
Head of Marketing Technologies and Automations @ Unilever
Our AI Experts
Joel Anderson
EVP Advanced Analytics @ Dig Insights
Joel Armstrong
Director of AI @ Dig Insights
Client-Side Facilitators
Heide Tierney
Former Head of Integrated Insights & Analytics, Tropicana Brands Group (JO)
Doug Healy
Lead, North American Insights, KraftHeinz
Geri Yoshioka
Associate Director, Immunology Insights, AbbVie
Abby Korhonen
Vice President, Strategic Intelligence & Insights, Dairy Marketing Inc.
Daphnée Hor
Head of Cultural Foresight, Pernod Ricard
Agenda
8:30am
Breakfast + welcome
12:15pm
Lunch
9:30am
Keynote: Navigating AI Hype – From Inflated Expectations to Business Value
1:00pm +
Roundtable Discussions: Vetting, Experimenting With, and Implementing AI
10:00am
Between Two Joels: Grounding AI Aspirations with Strategy and Insight
3:30pm
Closing
11:15am
Client-Side Panel: Laying the AI Foundations
4:00pm
Cocktails and nibbles
Agenda
8:30am
Breakfast + welcome
9:30am
Keynote: Navigating AI Hype – From Inflated Expectations to Business Value
11:00am
Between Two Joels: Grounding AI Aspirations with Strategy and Insight
11:45am
Client-Side Panel: Laying the AI Foundations
12:15pm
Lunch
1:00pm +
Roundtable Discussions: Building a Business Case, Experimenting With, and Implementing AI
3:15pm
Closing
4:00pm
Cocktails and nibbles