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Beyond Beer: Unlocking the Potential of the Thriving Alcoholic RTD Market in the US

Discover the booming Ready-to-Drink (RTD) alcoholic beverage market in the US at our Beyond Beer webinar. In this on-demand webinar, we explore shifting trends as beer loses dominance and RTD cocktails rise in popularity, offering valuable insights and growth opportunities in this dynamic industry.

Navigate the unlimited opportunities in the US alcoholic beverage market

Discover our engaging and informative webinar, where we explore the dynamic landscape of alcoholic beverages in the US. In recent years, the alcoholic beverage industry has witnessed a significant shift in beer consumption, while ciders, coolers, and spirits grow in popularity. This webinar delves into the key trends and opportunities within this evolving market.

Since the pandemic, searches for Canned Cocktails are up 1,040% and the RTD Cocktail Market is predicted to grow at a CAGR of 12% between 2022-2030. We uncover the whitespace opportunities that exist for differentiation, ingredients, consumer targeting, and more. This webinar equips you with the knowledge to tap into this burgeoning market.

Join us to discover:

  • How premiumization is being taken to new heights

  • How consumers are prioritizing what brands to try

  • How seasonality could play a role in innovation in RTD

  • How RTDs are tapping into consumer nostalgia

Our speaker

Shelby Walsh, VP of Trends & Foresight

Shelby Walsh, VP of Trends & Foresight

Shelby has over a decade in experience leading teams and driving results, sharing data-driven insights that showcase retail, lifestyle, tech, and marketing trends. Shelby joined Dig Insights as their new VP of Trends and Foresight in 2023.