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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Nailing Foundational Research | Reinventing Reinvention Guide
Expert Insights, Thought leadership
Laying the foundation for innovation research isn't what it was like before. Our senior leadership shares how this stage of the innovation process changed over time and offers tips for doing it the Dig way.
“Is That a Good Score?” How to Answer The Big Question
Expert Insights, Thought leadership
You’ve conducted your research, you’ve got the data. Now, how do you know whether your idea did well? This article about our work with Hershey's explains it all.
10 Best Company Logos of All Time (and Why They Still Work)
Innovation Testing, Logo Testing
Discover the 10 best company logos of all time. Learn what makes each iconic logo successful, timeless, and inspiring for your own brand design.
10 Reasons Why Package Design Testing Is Important
Innovation Testing, Pack Testing
Package design testing helps brands avoid costly mistakes and build packaging that consumers love. Discover 10 reasons why testing your packaging is essential for sales, brand perception, and go-to-market success.
11 Best Practices for Writing Effective Concept Testing Survey Questions (With Examples)
Innovation Testing, Concept Testing
Learn how to write concept testing survey questions that uncover real consumer insights. Explore 11 best practices, examples, and tips for creating effective concept testing surveys.
2022 Dig-BIPOC Leaders of Tomorrow Scholarship Winners Announced
We've announced our 2022 BIPOC Leaders of Tomorrow Scholarship winners.
2023 GRIT Top 50 Most Innovative Companies
For the third consecutive year in a row, Dig Insights has made the Top 10 in Greenbook's GRIT Business & Innovation Report.
3 Innovation Process Examples From Apple, Starbucks & Google (And What You Can Learn)
Innovation Testing, Innovation
See how Apple, Starbucks, and Google built successful innovation processes. Real-world examples of corporate innovation you can apply to your business.
4 Examples of New Product Development That Revolutionized Industries
Innovation Testing, Innovation
Discover 4 real-world new product development examples—from Beyond Meat to Revolut—that show how innovative strategies can transform entire industries.
4 ways to use AI and improve the innovation process
Discover how AI can help businesses make the innovation process more efficient with these four powerful strategies.
5 Best Claims Testing Platforms (2025)
Looking to test your product or brand claims before launch? Discover the 5 best claims testing platforms of 2025—featuring tools that combine behavioral science, AI, and agile research to predict what messaging will actually drive consumer preference.
5 Best Practices for Concept Testing
Innovation Testing, Concept Testing
Learn 5 proven concept testing best practices to evaluate new product ideas, improve surveys, and reduce risk in your innovation process.
6 Benefits of Modernizing Your Research Stack
Expert Insights, Thought leadership
Research technology has evolved. That's why you need a modern platform to meet today's market research standards.
6 Common Concept Validation Mistakes (and How to Avoid Them)
Innovation Testing, Concept Testing
Discover the 6 most frequent concept validation mistakes, why they happen, and actionable strategies for avoiding them when testing new product ideas.
6 Top Packaging Design Examples + Why They Work
CPG, Innovation Testing, Pack Testing
What makes product packaging great? We compiled a whole list of top packaging design examples to give you some inspiration.
7 Reasons Why Concept Testing is Essential for Marketing Success
Innovation Testing, Concept Testing
Discover why concept testing is essential in marketing research. Learn 7 proven benefits, real examples, and how tools like Upsiide help brands validate winning ideas.
9 Best DIY Market Research Platforms for 2025
Explore 9 of the best DIY market research platforms for 2025—perfect for teams looking to validate ideas, test messaging, and track brand health quickly and affordably.
A look at the food delivery category: trends & opportunities
Events, Food & Bev, Industry Insights, QSR
In this event, we're sharing the findings from our brand-new research on grocery, restaurant and meal kit delivery.
Agile Market Research and Testing: Everything You Need to Know
Expert Insights, Innovation Testing, Thought leadership
Agile market research and testing is not a new phenomenon. But how can it help insights pros conduct research more efficiently? Let’s answer that question.
Agile Tracking: A Case Study on American Politics
Expert Insights, Brand Tracking, Thought leadership
Traditional tracking is expensive and difficult to action. By asking North Americans about their political choices in 2020 and 2023, we wanted to demonstrate Upsiide's tracking strengths.
AI in market research: a panel event
Learn how to apply the revolutionary potential of AI to your research work. We're bringing leaders in the space together to cut through the noise and give you the most important of the info.
AI in market research: how to get better AI-generated ideas
Artificial intelligence can be super valuable in market research if used correctly. This article explains 1 essential tip for generating great ideas with AI.
AI in the kitchen and beyond: are we ready for the future of food & shopping?
AI and Data, Food & Bev, Industry Insights, Trends & Foresight
Artificial intelligence is continuing to integrate itself into everyday activities. But are consumers ready to adopt AI tech to cook and shop better? Our study revealed some answers.
An Updated Approach to Data Modeling at Dig Insights
AI and Data, Expert Insights, Product, White paper, Market Simulator, Upsiide
This is how we're adjusting data modeling and visualization to translate research metrics into actionable business insights.
Apple’s Logo: The Evolution of The Iconic Shape
Innovation Testing, Logo Testing
History influenced Apple’s logos over time. Keep reading to learn how the iconic apple changed and why.
Automation was estimated to replace 30% of jobs by 2030, and that was before COVID-19 hit.
AI and Data, Thought leadership
Now as we look at the effects of COVID-19 on labor-intensive businesses, it is safe to assume that 2030 timeline may have just been pushed up significantly and an even greater number of jobs will be at risk of automation as businesses race to protect themselves from pandemic-type events in the future.
Balancing Essentials and Fun: The State of Experience Spending in America
Financial Services, Industry Insights, Reports
Download our new report to discover how Americans are reassessing their spending and why they're saying "yes" to experiences.
Beneficial drinks: understanding America’s functional beverage boom
Functional beverages are overflowing supermarket aisles. Why are these drinks flying off the shelves? What benefits are consumers really after? Our brand-new report answers that and more!
Beringer Capital Acquires Majority Stake in Dig Insights
Beringer Capital (“Beringer”), a leading North American private equity firm specializing in the information, marketing, and technology sectors, is proud to announce it has acquired a majority stake in Toronto-based, Dig Insights (“Dig”).
Between Two Joels: AI prompts edition
We're back with another edition of Between Two Joels, and it's our most practical one yet. We're helping you write prompts that squeeze the most out of AI engines.
Between Two Joels: Back to AI Basics
Watch the recording of the Between Two Joels session to learn about the real, practical side of artificial intelligence.
Between Two Joels: Giving AI Longterm Memory
Join us on August 21st at 1:00pm EST for another Q&A session with our AI Experts
Between Two Joels: How to use synthetic data for insights
Join us on September 17th at 1:00pm EST for our latest virtual event on how to use synthetic data.
Between Two Joels: Is synthetic data the future of insights? (Lunch & Learn edition)
Watch the recording from our Between Two Joels lunch & learn on synthetic data.
Between Two Joels: synthetic data edition
Watch our virtual event for an insightful exploration into the potential and pitfalls of synthetic data and a Q&A with our AI experts.
Beyond beer: unlocking the potential of the thriving alcoholic RTD market in the US
Discover the booming Ready-to-Drink (RTD) alcoholic beverage market in the US. In this on-demand event, we explore shifting trends as beer loses dominance and RTD cocktails rise in popularity, offering valuable insights and growth opportunities in this dynamic industry.
Building Global Agile Programs: What Works, What Doesn’t, and Why the Right Partners Matter
Expert Insights, Opella, Quirks, Thought leadership, Upsiide, Upsiide Programs
Lessons from Opella’s Jennifer Picard on building a scalable insights program with the right tools, timing, and trust.
Chips or crisps? 6 ways to optimize on-pack claims for the world’s fave snack
The chips category has been disrupted by ‘better for you’ snack brands. But what health-related claims make consumers buy chips? Our study is about that.
Commerce Media: Navigating the future of advertising
CPG, Expert Insights, Thought leadership
Dive into the future of advertising and discover how commerce media is revolutionizing targeted marketing, driving conversions like never before.
Concept Testing Examples: 6 Real Wins & Fails
Innovation Testing, Concept Testing
If you're struggling to understand why concept testing is so important, we've created a list of concept testing examples that succeeded and failed.
Concept Testing: Definition, Methods, and Real-World Use Cases
CPG, Innovation Testing, Concept Testing
Learn what concept testing is, explore methods, and see real-world use cases. Discover how to build effective surveys and predict market success.
Concept Validation: Definition, Benefits, Examples, and How to Validate Product Ideas
Innovation Testing, Concept Testing
Learn what concept validation is, why it matters in product development, and how to run concept validation surveys with real-world examples and best practices.
Corporate Researchers Conference 2023: making McDonald’s famous for chicken
We presented at the CRC 2023 conference to show how we worked with McDonald's to make them famous for chicken.
COVID-19 Was A Surprise — What Comes Next For Business Is Predictable
Expert Insights, Thought leadership
No one can say with confidence how long this pandemic will last or what the long-term effects on the public psyche will be. What is pretty clear is that we've already crossed the line in-terms of being able to forecast a global recession.
Culture of Innovation: What It Is and How It Transforms Your Innovation Process
Innovation Testing, Innovation, Thought leadership
A culture of innovation empowers teams to collaborate, experiment, and take smart risks. Learn what it is, why it matters, and how to build one that improves your innovation process.
Data Quality vs Quality Data: How to Gather Better Insights
Watch our virtual event to learn how to up your survey game and improve the quality of your data.
Data Storytelling: The 3 Ingredients to Maximize Impact
Expert Insights, Thought leadership
The ability to tell a good data story is more important – and challenging – than ever. We look at the 3 essential components to an impactful data story and how interactive dashboards can create them in real-time.
Dig Deep: Artificial Intelligence Through A Research Lens
Exploring the complex questions around AI in market research, with insights from Buzz.
Dig In: how inflation impacts your consumers
Marcie Connan, Executive Vice President at Dig Insights, discusses a study on consumers' emotional and behavioral responses to inflation.
Dig In: how research informs the customer journey
Erin Cohen, Director, Consumer Insights at Tim Hortons, discusses the back-to-basics approach she’s spearheading at Tim Hortons, how consumers’ routines changed because of the pandemic, and how foundational research informs the customer journey.
Dig In: macro-economic trends in Canada, reimagining the office, and innovation
In his role as Head of Canada Research at Cushman & Wakefield, Adam Jacobs explores trends in commercial real estate by leveraging research. That is to say that he knows a lot about the economy and how things might change and shift in the next little while.
Dig In: marketing in the supplement space, creating a differentiated brand and finding a winning package design
We sat down with Richard Ng, Marketing Director at Advanced GG to talk about all things marketing and insight within the CPG and supplements landscape, as well as discuss the project Advanced did with Dig and Upsiide.
Dig In: omni-channel distribution & a new way of measuring success
In this episode of Dig In, we chat again to Ed Kolovson @ Olipop about omnichannel distribution and why it makes up the backbone of Olipop's business strategy.
Dig In: optimizing conversion rates, the power of user interviews, and DTC trends
We spoke to Will Laurenson at Customers Who Click about optimizing conversion rates, the power of user interviews, and DTC trends.
Dig In: startups that ‘fail’, rocket ship growth & building happy teams
In this episode of Dig In, we chat to Paul Teshima, the Chief Client Experience Officer at Wealthsimple about startups that ‘fail’, rocket ship growth & building happy teams.
Dig In: strategic alignment & what makes a great leader
Sylvie Pelletier, Leadership development consultant and coach, discusses what makes a great leader, what an organization’s culture really means, and how many companies fall short when instituting a new strategy.
Dig In: the ‘Better for You’ category, leading with taste, and crisps
Ruth at Simply Roasted talks about her work in the ‘Better for You’ category, leading with taste, and crisps.
Dig In: the future of consumer insights in CPG
Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, discusses how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.
Dig In: the history of Dig Insights and Upsiide, business lessons, and the future of market research
Dig Insights’ founders discuss the recent refresh of Dig Insights and Upsiide and share some lessons learned from starting a market research agency.
Dig In: the power of sonic branding, jingle comebacks & entrepreneurship
In this episode, we chat with Adam Faulkner at CreativeAF on the power of sonic branding, jingle comebacks, and entrepreneurship
Dig In: why insights is strategy and the importance of foundational research
Doug Healy, Senior Director, Consumer Insights for Gatorade at PepsiCo, discusses the similarities between insights professionals and architects, the importance of foundational research, and changing the perception of what it means to be part of an insights team.
Dig Insights Acquires Ebco Trends to deliver a seamless end-to-end innovation lifecycle
We have acquired Ebco, a leading consultancy known for translating insights and trends into strategic foresight.
Dig Insights Acquires Ignite 360 to Deliver Greater Insight Into Consumer Decision-Making
We have acquired Ignite 360, an insights, strategy, and training agency.
Dig Insights adds Brand New Innovation Research Capabilities to their Platform, Upsiide
Idea Split reimagines the experience of performing monadic research, making it easy to use Upsiide at more stages of the innovation process.
Dig Insights Announces Realignment of Executive Leadership Team
With excitement and anticipation, we’re announcing that Dig Insights is realigning its executive leadership to support continued growth and success.
Dig Insights Named in The Globe and Mail’s Report on Business Canada’s Top Growing Companies
Dig Insights places No. 259 on The Globe and Mail’s second-annual ranking of Canada’s Top Growing Companies
Dig Insights named one of Canada’s Top Growing Companies by the Globe and Mail for the fifth time
Toronto, Ontario - Dig Insights is delighted to have been named as one of Canada's Top Growing Companies for the fifth time by The Globe and Mail.
Dig Insights Partners With Woxi to Establish Global, Robust Innovation Testing Platform
We have partnered with Woxi, a firm renowned for its expertise in volumetric forecasting.
Dig Insights Statement on AAPI Racism
Ever since the outbreak of the pandemic, the term "Asian" has been closely associated with COVID-19.
Dig is #9 on GRITs Top 50 Innovative Businesses List
We're so proud to announce that Dig Insights and our Upsiide platform have ranked 9th on the GRIT list of the Top 50 Most Innovative Suppliers for 2021, another year in the top 10.
Dig Perspectives: Brad Klippenstein on Developing Standardized Research Solutions
Expert Insights, Thought leadership
We spoke to Brad Klippenstein, Vice President at Dig, about his work in building automated solutions.
Dig Perspectives: Cheryl Hung & Elizabeth Nowicki on the role of women in research
Expert Insights, Thought leadership
Cheryl Hung and Elizabeth Nowicki, VPs at Dig Insights, joined us to share their personal experiences of working in the market research industry as women.
Dig Perspectives: Jill Orum on Why Great Research and Storytelling Speaks to Business Impact
Expert Insights, Thought leadership
Jill Orum speaks about why great research needs to speak to business impact.
Dig Perspectives: Neha Yadav & Sasha Pitchenko on Being a Working Parent
Expert Insights, Thought leadership
Neha Yadav, Associate Vice President at Dig Insights, and Sasha Pitchenko, Market Research Manager, share what it's like to be a parent working in business and research.
Dig Perspectives: Patrick Lambert on DIY vs. Automated Research
Expert Insights, Thought leadership
Patrick told us a bit about his role and shared his thoughts on the debate around DIY vs. automated research.
Dig Perspectives: Samantha Muscia on Building Confidence As a Researcher And Mother
Expert Insights, Thought leadership
For this year's #MothersDay, we chatted with Samantha Muscia, VP of Insights at Dig, about how she became more confident as a research pro and mom.
Dig Wrapped 2024
Blogs, Dig Wrapped, Industry Insights
Dive into the biggest trends we discovered in 2024 across Food & Beverage, CPG, QSR, Finance, AI and Retail spaces!
Dig-BIPOC Leaders of Tomorrow 2021 Scholarship Winners Announced
Dig Insights is excited to announce the winners of our Dig-BIPOC Leaders of Tomorrow Scholarship, Lisa Alleyne and Faryal Shehzad.
Digital Transformation in Fast Casual and QSR Summit 2023: McDonald’s is reinventing how they approach menu innovation
The team at Dig worked with McDonald’s to reinventing how they approach menu innovation.
eatbigfish’s 7 Tips for Marketing Sustainability as a Challenger Brand
Expert Insights, Thought leadership
Mark Barden, a partner at strategic brand consultancy eatbigfish, shares his tips to incorporating sustainability as a challenger brand.
Embracing the future of market research with AI: our journey so far
AI and Data, Expert Insights, Thought leadership
Artificial intelligence isn’t going anywhere. Discover how our team embraces AI to streamline innovation and transform market research.
Everyday banking trends: brick-and-mortar vs. neobanks
Financial Services, Industry Insights
We tested different offers related to everyday and investment banking and discovered which ones people love most and why.
Exploring the Canadian sports-betting industry
In this session based on an extensive study of Canadian consumers, you'll learn how consumers are responding to the legalization of single-event sports betting.
Faster research with flexible survey templates
Explore how Upsiide's flexible survey Templates can help you innovate faster and more efficiently.
Faster, Smarter, Cheaper: Adding Qual to Quant with AI Video Interview
Watch the recording to learn how you can insert qualitative research into your quantitative study.
Flavor Testing: Why You Can Account For Taste
Food & Bev, Innovation Testing, Flavor Testing
Flavor testing helps food and beverage brands predict consumer reactions to new taste ideas before launch. Learn how flavor testing reduces risk, saves money, and identifies winning flavors.
Flavored water: an exploration of water trends for 2024 and beyond
Water is making waves that we've never seen before. Discover why consumers are embracing various water trends in 2024, which brands are doing something different in the space, and what that all means for your business.
Food & beverage trends: what Americans really want in 2024
BevAl, Events, Food & Bev, Industry Insights, QSR, Trends
Join us for a lively event as we walk you through the results of our latest study and share the trends that consumers are craving in 2024.
Food delivery: what the future looks like
The pandemic drove massive increases in the adoption of food and grocery delivery and meal kit services, forcing us to think differently about how and where we purchase food. But, as we wade through a post-lockdown world, will consumers keep having food delivered at the same rate?
Foresight Leader Jo Lepore Joins Dig Insights To Drive International Expansion
We're excited to announce the appointment of Joanna Lepore as Executive Vice President of Global Market Expansion & Foresight.
From concept to shelf: how pack testing can help you create a winning product
CPG, Innovation Testing, Pack Testing
Learn how a pack testing tool can help you craft a winning package design and beat out the competition on the shelf.
From ripple to wave: the rise of flavored water
Our VP of Trends & Foresight, Shelby Walsh, dives into everything water. Discover the 5 biggest flavored water trends shaping the beverage industry and the opportunities they could unfold for your brand.
From swiping to market mapping
Dig Insights recently launched Upsiide, a mobile-first idea screening app. The primary purpose of Upsiide is screening ideas to identify which ideas are most / least appealing (among the total sample and specific sub-groups).
Gen Z and fast food trends: the inside scoop on the next generation of consumers
Industry Insights, QSR, Trends & Foresight
We surveyed Canadian and American Gen Z to understand their fast-food ordering habits & routines and identify key opportunities for brands.
GLP-1s & The Cultural Shifts You Can’t Afford to Ignore
Watch the recording from our virtual event on GLP-1s.
GLP-1s: The Tidal Wave Reshaping Culture, Consumption, and Commerce
The rise of GLP-1 is causing ripple effects far beyond healthcare. Learn what the industry experts are saying about the implications of GLP-1s.
Grocery delivery trends: how food retailers can thrive
We surveyed a representative sample of 500 Canadians and 500 Americans to tell us how they use grocery delivery services and which offers will make them order more.
Growth in the plant based space: what the industry needs to know in 2024
Dive into the untapped opportunities of the plant-based protein market in our latest report.