Conjoint
How do you optimize your product or service?
Conjoint deconstructs your offerings and competitive offerings into their individual elements. Then it creates new offerings, exploring all possible alternatives. What if a food product changes their size or package format? What if a telecommunications company alters their data package? What if a credit card changes their benefits?
Conjoint builds offerings with these new elements and tells you what the best mix is and the effect that changes will have on share of choice.
Conjoint on Upsiide
Using our proprietary Upsiide platform, consumers are presented with current and potential new offerings. They tell us which ones they would buy.
Using Upsiide allows conjoint to be executed on mobile devices, whereas traditional conjoint only works on computers. Upsiide conjoint expands who can and will participate in your research, ensuring more representative results.
Uncover drivers of choice
You’ll get very different answers if you ask people which claims they value vs. when you observe the effect of claims on choice. Conjoint observes the effect of changes on choice and provides clear direction on what in-market changes will shift choice in your favor.
Forecast impact
Clearly forecasting the effect that changing elements of your offering can have on share of choice spurs organizational buy in and action.
Extend research value
Conjoint delivers an easy-to-use online simulator. This can be used to re-forecast share of choice as your offering and competitive offerings evolve. This kind of interactivity extends the value of research.
What does conjoint deliver?
Discover which elements most affect choice
Is your category brand driven, benefit driven, price driven, etc.?
Learn how to optimize your offering
If you move from claim A to claim B, how much share of choice do you gain or lose? If your competitor increases price and you don’t, how much share of choice do you gain?
Which elements most affect choice
Is your category brand driven, benefit driven, price driven, etc.?)
How to optimize your offering
If you move from claim A to claim B, how much share of choice do you gain or lose? If your competitor increases price and you don’t, how much share of choice do you gain?
CASE STUDY
How BCAA used conjoint to implement new features & offer low-priced memberships to drive growth
BCAA was looking to grow their membership base and provide value outside of their core roadside assistance offering. They had a number of potential new perks but needed to figure out which would move the needle on driving uptake and how they could best be marketed.
We knew that we needed to focus our portfolio and make it work harder for us. But we needed some help to figure out what we needed to be prioritizing and where we needed to be making cuts.
Dig Insights helped us answer all of our “what ifs?” and set us up so we know what to expect when we take an action.
Want to learn more?