OneCliq is now part of something bigger.
OneCliq is now part of Dig Insights. The same great cultural context engine, in a new multi-solution home.
Dig acquired OneCliq, a next-gen cultural context engine that brings the unfiltered voice of the market into innovation and brand strategy, in July 2025.
OneCliq’s unique AI powered tool intelligently decodes tone, sentiment, and emotional context from online conversations and social media platforms, synthesizing consumer perspective to inform brand and innovation work.
OneCliq adds real-time cultural context to our tech-enabled approach, helping brands make faster, more informed decisions.
Same great product, same great team, a new innovation home.
Future. Proven.
At Dig Insights we’ve been helping companies uncover their brand’s future and prove its potential for 15 years. With offices in Toronto, Chicago, and London, we’re a global leader in innovative insights work.
We’ve developed new tools, like Upsiide, and analytics capabilities, like ShOp and Virtual Market, in-house to help researchers get closer to consumers, and we’re obsessed with bringing the voice of the consumer, the voice of the market, and the voice of your business together to deliver powerful (and actionable) insights.
Adding OneCliq to our insights toolkit means we can now bring richer cultural nuance into our work, faster. Whether we’re validating concepts, building strategies, or tracking trends, OneCliq gives us access to what people are really feeling right now.
We’re entering an era where Generative (AI) systems will completely redefine what’s possible in insights and innovation. With Dig, we’re turning untapped emotional data into powerful, strategic decisions for global consumer brands, and at a speed and scale that’s never existed before.
We’re really excited to have Tanika McLeod and Nathan Knight – and the OneCliq team – joining Dig. They bring deep expertise in AI, a fresh perspective on how people engage with the world online, and a platform that helps us tap into the emotional and cultural signals shaping consumer behavior. It’s a smart addition to our tech-enabled approach and a big step forward in how we help clients stay ahead of what’s coming.
Dig gets it. This started because my sister and I wanted to give people’s voices a deeper place in decision-making. We’re excited to join a team that shares our belief that emotion is data, culture is strategy and the future belongs to those who listen deeply to what people say and feel today.
Don’t just take our word for it…
How Coca-Cola uses Upsiide, built by Dig Insights, to reinvent early-stage innovation
The Coca-Cola Company has embedded Upsiide as their gate zero innovation testing protocol.
The research program that helps Pernod Ricard launch breakthrough innovation
Pernod Ricard rolled out a program to standardize all early-stage idea testing by leveraging Upsiide, Dig’s proprietary technology.
Dig has become an invaluable partner across so many aspects of our business – and especially for our global team. We’ve worked with Dig on some of our most pressing and strategic customer problems to solve and they truly partner in finding real, workable solutions that connect insight to strategy.
Dig goes beyond giving us the data and even the “why,” they are our partners in the “so what” for our business.
Let’s work together!