Brand Tracking
Dig Insights’ brand tracking solution goes beyond pulse checks. Blending continuous measurement with predictive insight, we help you understand how your brand is performing, why it’s shifting, and what to do next.
Powered by proprietary tech and data science, Dig Insights are the experts at building to help you make strategic moves with confidence.
Dig Insights is a trusted research partner to…
By extending our understanding—by creating that direct line to the consumer—we’re able to see how an innovation is really landing. What’s working? What’s not? And more importantly, how can we make it better next time? This kind of feedback doesn’t just help you track performance—it helps you evolve, faster and smarter, over time.
CASE STUDY
How Dig Insights helps McDonald’s Get Smarter Over Time with Always-On Tracking →
McDonald’s Canada needed a smarter way to evaluate the success of new products and promotions—beyond just sales numbers. So we built an always-on tracker and custom dashboard to deliver weekly insights.
How best in class CI teams work with Dig Insights to track their brand effectively
- Modern setup: we offer flexibility and real-time reporting so you can understand the impact of your activities as they hit the market with a modular approach
- Flexible by design: custom dashboards that integrate all important measures, like marketing spend and distribution, create a single source of truth
- Behavior-based insights: Upsiide, our proprietary tech, mimics real consumer behavior, putting your brand in context amongst competitors, to understand how choice is trending
How does brand tracking work?
We track brands at regular intervals on Upsiide, our proprietary mobile-native platform. The platform allows clients to see results in real-time.
We take a modular approach to brand tracking where we establish a core study and then rotate in modules over time to measure key brand-building activities like advertising or sponsorships.
If desired, research experts will deliver reporting with a strategic interpretation of the results.
One of the best parts of the platform is that the Idea Score metric can be used consistently across geographies. We want to have one score or KPI to compare against, so that you could be sitting in any geography and understand how the score of your idea sits within the market and the global context.
Why Dig?
Dig Insights helps brands envision their future, and prove its potential with our tech and AI-enabled solutions.
Working with Dig means:
Strategic Success – using our deep industry knowledge and cross-category expertise, we build tailored solutions that align with your strategic objectives, ensuring long-term success in market.
Collaborative and Custom – we’re committed to building lasting relationships, offering industry-best collaboration, and projects that go beyond a one-size-fits-all approach.
Proven Expertise – we’ve worked with all of your favorite multi-national brands across CPG, QSR, tech, health, finance, travel, and more. With 15 years of experience, and offices in the US, UK, and Canada, we’re ready for any challenge.
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