Innovation Tracking
How can you achieve real-time tracking of your innovations and competitive innovations?
Measure leading metrics
Where it’s available, scanner data effectively measures sales. But sales is a lagging metric; it’s the outcome of effective innovation and marketing. Innovation tracking allows you to monitor the performance of your innovations and competitive innovations in terms of the complete purchase funnel – awareness, perceptions, interest, trial and repeat – so you know where and when to intervene.
Focus on what matters
We test the concept of your innovation vs. in-market offerings (yours and competitive). This allows you to track the potential of your idea as the competitive landscape shifts.
Benchmarking performance of your innovation compared to previous innovations and competitive innovations helps to highlight where there are opportunities for improvement.
Real-time relevancy
One of the biggest challenges of tracking is results that arrive too late. Upsiide dashboards allow for real-time reporting and a clear picture of how your innovations are performing vs. competitors.
Custom dashboards that integrate other measures (e.g. shipments, distribution, marketing spend and reach, etc.) are an option to create a “single source of truth” for the brand team.
Innovation tracking powered by Upsiide
Upsiide is a SaaS platform that understands choice and forecasts behavior
A lot of research tech asks simplistic questions and delivers simplistic reporting. Which leads to simplistic decisions and missed opportunities. Upsiide provides a clear picture of how your innovations are performing as well as data visualizations and volume & source of volume forecasting.
“We leverage Dig’s platform, Upsiide, in early innovation and it really helps us to screen any ideas or concept early in the process. There’s really no other partner I trust for this. It’s very easy to grasp, very cost efficient for that early stage when we don’t know much about what we’re doing, but we still need feedback.”
CASE STUDY
How we help Coca-Cola understand the potential of their innovation ideas
For a recent project for Coca-Cola centred around coffee innovation, the Global Director of Human Insights wanted to spearhead a new approach to innovation sprints. This was in order to get to the best innovation ideas and empower all 4 business units involved (USA, UK, Japan, and China) with marching orders.
Let’s get tracking