Innovation TestingÂ
A behavior-based approach for assessing and optimizing every kind of innovation creates consistency and efficiency.Â
Innovation is any change that shifts decisions in your favor. Upsiide creates a common language for testing and optimizing all innovation.
What you Offer
Products
Services
Variants (portfolio optimization)
Positioning
How you Go to Market
Claims
Features
Packaging
Creative executions
 Upsiide Innovation Testing in Action
Select from a library of customizable templates.
Understand consumer, category and brand dynamics. Forecast future change.Â
Send to a global audience of engaged respondents.
Analyze data across 5 different dashboards.
Forecast market share and penetration.
Concept testing on Upsiide is beautiful as its ‘forced choice’ methodology doesn’t only tell you if consumers like/dislike a concept, it simulates real world decision-making.
Senior Researcher, Nestle
Upsiide Features
Idea Screening
Tinder, but for ideas… our swiping functionality allows participants to provide an intuitive reaction. If they like an idea, innovation, product, flavor, claim, etc. they swipe right; and if they don’t they swipe left. Idea Screening allows you to include a large set of items in a test, creating real-world benchmarks and allowing for source of volume, incrementality and cannibalization forecasting.
Idea Screening
Tinder, but for ideas… our swiping functionality allows participants to provide an intuitive reaction. If they like an idea, innovation, product, flavor, claim, etc. they swipe right; and if they don’t they swipe left. Idea Screening allows you to include a large set of items in a test, creating real-world benchmarks and allowing for source of volume, incrementality and cannibalization forecasting.
Idea Screening
Tinder, but for ideas… our swiping functionality allows participants to provide an intuitive reaction. If they like an idea, innovation, product, flavor, claim, etc. they swipe right; and if they don’t they swipe left. Idea Screening allows you to include a large set of items in a test, creating real-world benchmarks and allowing for source of volume, incrementality and cannibalization forecasting.
Idea Screening
Tinder, but for ideas… our swiping functionality allows participants to provide an intuitive reaction. If they like an idea, innovation, product, flavor, claim, etc. they swipe right; and if they don’t they swipe left. Idea Screening allows you to include a large set of items in a test, creating real-world benchmarks and allowing for source of volume, incrementality and cannibalization forecasting.
Idea Screening
Tinder, but for ideas… our swiping functionality allows participants to provide an intuitive reaction. If they like an idea, innovation, product, flavor, claim, etc. they swipe right; and if they don’t they swipe left. Idea Screening allows you to include a large set of items in a test, creating real-world benchmarks and allowing for source of volume, incrementality and cannibalization forecasting.
Idea Screening
Tinder, but for ideas… our swiping functionality allows participants to provide an intuitive reaction. If they like an idea, innovation, product, flavor, claim, etc. they swipe right; and if they don’t they swipe left. Idea Screening allows you to include a large set of items in a test, creating real-world benchmarks and allowing for source of volume, incrementality and cannibalization forecasting.
How Coca-Cola Uses Upsiide to Reinvent Early-Stage Innovation Testing
Upsiide, our proprietary research platform, is used as Coca-Cola’s global gate zero testing protocol.
For a recent project for Coca-Cola centred around coffee innovation, the Global Director of Human Insights wanted to spearhead a new approach to innovation sprints. This was in order to get to the best innovation ideas and empower all 4 business units involved (USA, UK, Japan, and China) with marching orders.
Upsiide Mirrors Real-World Drivers of Innovation Success
- Impulse drives decisions
- Decisions occur in context
- Attitudes don't predict decisions
- Data needs to be actionable
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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.