Laying the foundation for innovation research isn’t what it was like before. Our senior leadership shares how this stage of the innovation process changed over time and offers tips for doing it the Dig way.
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Top 5 Market Research Companies for Product Validation
Explore the top 5 market research companies for product validation in 2025. Compare firms, each offering tools to test product ideas, predict in-market performance, and reduce launch risk through behavioral data and predictive analytics.
Top 7 Market Research Tools to Launch a New Product in 2025
Discover the top 7 market research tools for launching new products in 2025. This guide covers platforms that help you test ideas, optimize features, forecast sales, and launch with confidence using predictive analytics and behavioral science.
7 Best Platforms for Idea Screening in 2025
Looking for the best idea screening platforms in 2025? This guide ranks top tools, helping brands quickly filter, prioritize, and validate early-stage ideas using real consumer feedback and predictive analytics. Perfect for faster, smarter innovation decisions.
7 Best Concept Testing Platforms for CPG Brands in 2025
Explore the top 7 concept testing platforms for CPG brands in 2025. This guide compares tools highlighting features that help CPG teams test product ideas, predict sales, and launch with confidence.
4 Best Concept Testing Platforms for QSR Brands in 2025
Looking for the best concept testing platforms for QSR brands in 2025? This guide compares top tools, highlighting features that help restaurants test menu ideas fast, understand customer preferences, and drive incremental growth.
5 Best Menu Testing Platforms (2025)
Want to test menus with real consumers before you commit? Here are five platforms built for agile research, combining survey tools, behavioral methods, and advanced analyses to help you optimize menus with confidence.
6 Best Packaging Design Examples (and What You Can Learn From Them)
Looking for packaging design inspiration? Explore 6 of the best packaging design examples—from Apple to Boxed Water—and learn why they work (and how to apply these lessons to your brand).
How to build an innovation pipeline filled with winning ideas
Follow our step-by-step instructions to find out how to source ideas for your innovation pipeline and how to prioritize the most important ones.
Idea Screening: How to Test, Refine, and Select Winning Ideas for Innovation
Learn how to run idea screening and refinement surveys to identify the best concepts, validate assumptions, and prioritize winning innovations.
Logo Testing: How to Test a Logo Design with Consumers (Step-by-Step Guide)
Learn how to test a logo design with consumers. Discover step-by-step methods to measure appeal, relevance, and uniqueness so you can choose the best logo for your brand.
Stage-Gate Process for Innovation: Pitfalls and How to Make It More Agile
Discover the pros and cons of the Stage-Gate Process for innovation. Learn why it can slow teams down, common pitfalls to avoid, and how to combine Stage-Gate with agile methods to drive faster, better innovation.
Is Measuring ROI in Innovation Worth It?
Calculating the return on your innovation investment has many benefits. But some people still have a beef with this approach. Here’s our take on ROI in innovation.
How to Write a Concept for Market Research: Best Practices and Examples
Learn how to write a market-realistic concept descriptions and get best practices, examples, and an agile testing workflow.
The CPG Innovation Process: 7 Steps to Launch Winning Consumer Packaged Goods Products
Learn the 6 key steps that help consumer packaged goods brands generate, test, and launch winning innovations.
When Synthetic Data Works: A Validation of Augmented Sample Usage
Reports /You’ve heard the claims: faster timelines, lower cost, and access to insights from hard-to-reach audiences. But does synthetic data actually deliver? We put one method to the test. Here’s what we found, and what it means for you.Dig Insights conducted an...
Agile Market Research: Definition, Benefits, and How to Do It
Agile market research is a faster, iterative way to test concepts and gather insights. Learn what it is, how it works, and which tools can help you do agile research effectively.
The Age of Collaboration: Why partnerships have moved from hype to long-term strategy
Download our new report and discover the evolving trends shaping the women’s health space.
Uncover your next partnership opportunity in only 3 days
See how agile insights can reveal high-impact partnerships in days.
5 Best Claims Testing Platforms (2025)
Looking to test your product or brand claims before launch? Discover the 5 best claims testing platforms of 2025—featuring tools that combine behavioral science, AI, and agile research to predict what messaging will actually drive consumer preference.
Innovation Pipeline: Definition, Stages, and How to Build One
Learn what an innovation pipeline is, the stages involved, and how to build a framework that consistently delivers winning ideas.
Culture of Innovation: What It Is and How It Transforms Your Innovation Process
A culture of innovation empowers teams to collaborate, experiment, and take smart risks. Learn what it is, why it matters, and how to build one that improves your innovation process.
6 Common Concept Validation Mistakes (and How to Avoid Them)
Discover the 6 most frequent concept validation mistakes, why they happen, and actionable strategies for avoiding them when testing new product ideas.
5 Best Practices for Concept Testing
Learn 5 proven concept testing best practices to evaluate new product ideas, improve surveys, and reduce risk in your innovation process.
Concept Validation: Definition, Benefits, Examples, and How to Validate Product Ideas
Learn what concept validation is, why it matters in product development, and how to run concept validation surveys with real-world examples and best practices.
Concept Testing: Definition, Methods, and Real-World Use Cases
Learn what concept testing is, explore methods, and see real-world use cases. Discover how to build effective surveys and predict market success.
7 Reasons Why Concept Testing is Essential for Marketing Success
Discover why concept testing is essential in marketing research. Learn 7 proven benefits, real examples, and how tools like Upsiide help brands validate winning ideas.
What Is Claims Testing in Market Research? Definition, Benefits & Examples
Discover what claims testing in market research is, why it matters, and see real-world examples of how brands validate their messaging to boost sales and brand equity.
Flavor Testing: Why You Can Account For Taste
Flavor testing helps food and beverage brands predict consumer reactions to new taste ideas before launch. Learn how flavor testing reduces risk, saves money, and identifies winning flavors.
4 Examples of New Product Development That Revolutionized Industries
Discover 4 real-world new product development examples—from Beyond Meat to Revolut—that show how innovative strategies can transform entire industries.
Packaging Design Testing: 4 Common Mistakes (and How to Avoid Them)
Discover 4 common mistakes in packaging design testing and how to avoid them. Learn methods, tools, and best practices to design packaging that sells.
How to Validate a Product Idea (3 Proven Methods + Examples)
Learn how to validate a product idea with concept tests, customer feedback, and crowdfunding. Real examples + tools to reduce risk and find winners.
How Peacasa Used Upsiide to Transform Packaging and Accelerate Retailer Growth
Using Upsiide’s pack testing, Peacasa uncovered what truly drove shopper attention, and redesigned with clarity, consistency, and confidence.
It’s a vibe: how emotion-led research led to brand transformation
Using archetypes, visual metaphors, and emotional cues, we uncovered the brand’s true persona and aligned it with consumer values.
Top 7 AI‑Driven Research Platforms for Agile Testing
Discover 7 top AI-driven research platforms for agile testing in 2025. From concept validation to automated insight generation, these tools help you make faster, smarter business decisions, powered by AI and backed by research expertise.
3 Innovation Process Examples From Apple, Starbucks & Google (And What You Can Learn)
See how Apple, Starbucks, and Google built successful innovation processes. Real-world examples of corporate innovation you can apply to your business.
Between Two Joels: How to use synthetic data for insights
Watch the recording from our latest virtual event on how to use synthetic data.
11 Best Practices for Writing Effective Concept Testing Survey Questions (With Examples)
Learn how to write concept testing survey questions that uncover real consumer insights. Explore 11 best practices, examples, and tips for creating effective concept testing surveys.
9 Best DIY Market Research Platforms for 2025
Explore 9 of the best DIY market research platforms for 2025—perfect for teams looking to validate ideas, test messaging, and track brand health quickly and affordably.
10 Reasons Why Package Design Testing Is Important
Package design testing helps brands avoid costly mistakes and build packaging that consumers love. Discover 10 reasons why testing your packaging is essential for sales, brand perception, and go-to-market success.
The Nostalgia Economy: How Brands Can Harness the Past to Build Deeper Connections
Why do younger generations gravitate towards nostalgia? We used our Cultural Context Engine, OneCliq, to decode online conversations and outline what brands can do next.
Top 10 Market Research Companies for Concept Testing in 2025
Discover the top 10 market research companies for concept testing in 2025. Compare leading providers by size, clients, specialties, and use cases. Ideal for innovation, product, and insights teams.
Building Global Agile Programs: What Works, What Doesn’t, and Why the Right Partners Matter
Lessons from Opella’s Jennifer Picard on building a scalable insights program with the right tools, timing, and trust.
Top 7 Agile Market Research Companies (2025)
Discover the top 7 agile market research companies of 2025. Explore the firms using AI, iterative testing, and flexible workflows to deliver faster, smarter consumer insights.
Top 10 tech enabled market research companies (2025)
Explore the top 10 tech-enabled market research companies of 2025. This guide breaks down the platforms leading the future of insights through automation, AI, and real-time data. Find a partner built for speed, scale, and smarter decisions.
Top 8 Market Research Companies in the UK (2025)
Looking for the best UK-based market research partner? This guide compares top 8 market research companies in the UK to help businesses choose the right insights partner in 2025.
What Women Want: A Look at the Trends Transforming Women’s Health
Watch our virtual event to get a glimpse of the biggest trends shaping the future of women’s health.
Top 15 Market Research Companies in the US (2025)
Looking for the best market research partner? Explore the top 15 US-based market research companies in 2025—featuring leaders in brand tracking, product testing, and AI-powered insights. Use this expert-led guide to find the right fit for your goals.
The New Rules of Value
Our research uncovers how consumers define value in coffee—and how insights teams can apply the same mindset to make smarter, faster decisions with Upsiide.
How Juanita’s Used Trends-Led Exploration to Re-Define Their Innovation Pipeline
With a strong foundation in authentic Mexican foods, Juanita’s set out to explore new growth spaces while staying true to its cultural roots.
Faster, Smarter, Cheaper: Adding Qual to Quant with AI Video Interview
Watch the recording to learn how you can insert qualitative research into your quantitative study.
Upsiide is now 100% Accessible & WCAG 2.2 AA Compliant
Upsiide is now compliant with the highest accessibility standards.
How McDonald’s Uses Innovation Tracking To Get Smarter Over Time
Case Studies /McDonald’s Canada needed a smarter way to evaluate the success of new products and promotions—beyond just sales numbers. They wanted to understand which consumers innovations were resonating with, why, and how to improve in real time. Dig Insights built...
Leadership Transition at Dig Insights
3 of our 4 founders will be stepping back from their day-to-day roles. In response to these changes, we are promoting from within.
The Future of Women’s Health Report
Download our new report and discover the evolving trends shaping the women’s health space.
Foresight Leader Jo Lepore Joins Dig Insights To Drive International Expansion
We’re excited to announce the appointment of Joanna Lepore as Executive Vice President of Global Market Expansion & Foresight.
GLP-1s & The Cultural Shifts You Can’t Afford to Ignore
Watch the recording from our virtual event on GLP-1s.
How the Kraft Heinz beverage team unlocked category potential
Kraft Heinz partnered with Dig Insights to uncover the key moments that drive beverage choice—unlocking fresh innovation, reducing brand overlap, and aligning teams around a shared strategic framework.
The truth about synthetic data: can AI replace survey respondents?
Our AI experts put synthetic data to the test to see how well it really predicts consumer sentiment.
How to master AI prompts for better insights
Mastering the art of AI prompts is the key to unlocking smarter insights. Learn how to craft precise prompts that drive better, more actionable AI responses.
How to conduct a trend analysis (and get accurate predictions)
Learn how to conduct a trend analysis and forecast market shifts with accuracy. Discover key steps, best practices, and examples of trend analysis to stay ahead of the competition.
GLP-1s: The Tidal Wave Reshaping Culture, Consumption, and Commerce
The rise of GLP-1 is causing ripple effects far beyond healthcare. Learn what the industry experts are saying about the implications of GLP-1s.
Between Two Joels: Is synthetic data the future of insights? (Lunch & Learn edition)
Watch the recording from our Between Two Joels lunch & learn on synthetic data.
What is trends analysis in market research?
Discover the meaning of trends analysis in market research, why it’s vital for brands, and what trends analysis looks like for market researchers and insights professionals.
Dig Wrapped 2024
Dive into the biggest trends we discovered in 2024 across Food & Beverage, CPG, QSR, Finance, AI and Retail spaces!
The Effect of Stimuli
How does the use of stimuli in innovation testing impact results? We found out.
Upsiide Market Simulator vs MaxDiff
We have recently released Market Simulator on the Upsiide platform. Market Simulator democratizes advanced analytics, automatically transforming Upsiide Idea Screen data into forecasts of share of choice, source of volume and incrementality
Upsiide Conjoint vs Traditional Conjoint
At Dig Insights we partner with leading brands to drive innovation that shifts consumer decisions in our clients’ favor. As we seek to help others to innovate, it’s critical that we continually challenge ourselves to innovate.
Pack Testing Reinvented: An Agile Approach to Winning on Shelf
Reports /When shoppers hit the aisles, packaging does the talking. It’s your most direct line to consumers, making the difference between a glance and a grab. But traditional pack testing? It can be too slow, costly, and, rigid for today’s fast-paced market.That's why...
Between Two Joels: Back to AI Basics
Watch the recording of the Between Two Joels session to learn about the real, practical side of artificial intelligence.
Dig Deep: Artificial Intelligence Through A Research Lens
Exploring the complex questions around AI in market research, with insights from Buzz.
Make Trends Actionable: Diving Into Ebco’s Framework
Events / It’s time to turn your trends & foresight work into actionable results. Trends research is often the buzziest thing circulating around an organization. But why does it so often end up on a virtual shelf or hidden in a downloads folder, with no real...
Balancing Essentials and Fun: The State of Experience Spending in America
Download our new report to discover how Americans are reassessing their spending and why they’re saying “yes” to experiences.
Dig Insights Acquires Ebco Trends to deliver a seamless end-to-end innovation lifecycle
We have acquired Ebco, a leading consultancy known for translating insights and trends into strategic foresight.
What we learned at Buzz
In October 2024, we had out first ever Buzz event. Discover what we learned about AI and market research from the conference.
Putting synthetic data to the test: can it really predict the future?
Is it a psychic or AI?
How Panera Re-Imagined Their Menu With Upsiide
In a matter of months, Panera Bread simplified their menu, driving efficiencies while maintaining customer satisfaction and revenue.
How the pros are launching new products and brands in 2024
Launching a new product or brand takes work. Ask anyone who’s done it. It requires a blend of innovation, marketing understanding, and strategic execution. On the latest season of our podcast Dig In, we were lucky enough to talk...
Sip & Dine: Elevating The Out-of-Home Dining Experience
Download our newest report to discover what how Canadian diners feel about eating out and how that impacts your brand.
Data Quality vs Quality Data: How to Gather Better Insights
Watch our virtual event to learn how to up your survey game and improve the quality of your data.
Decision-Centricity: Understanding the Consumer Say-Do Gap
Reports /Our everyday life is filled with thousands of decisions. Whether it’s choosing what to buy at the grocery store for dinner or deciding what you want to wear for the day. Consumer brands have traditionally centered what the customer says they want when picking...
Dig Insights Acquires Ignite 360 to Deliver Greater Insight Into Consumer Decision-Making
We have acquired Ignite 360, an insights, strategy, and training agency.
Between Two Joels: Giving AI Longterm Memory
Join us on August 21st at 1:00pm EST for another Q&A session with our AI Experts
Unleash the power of agile market research programs
Unlock better-selling innovations and fewer wasted resources with agile market research programs.
Between Two Joels: 5 Shocking Things AI Can Do Better Than You
Events /Our AI Master's went live in the Big Apple at Quirks NY Unless you’ve been living under a rock, you know that generative AI is the topic of the year. In particular, conversations around AI prompting, synthetic data, and developing proprietary LLMs have been...
The predictive power of Dig Insights’ recommendation engine
Uncover how Dig’s recommendation engine can predict the success of your innovations.
Plan for many futures with Market Simulator
Bring compelling change to market and help drive bottom line growth with our patent-pending Market Simulator.
Upsiide Demo: Purpose-Built to Help You Launch Better Innovations
In this demo, one of Upsiide’s resident researchers Melanie Lowe will walk you through why some of the world’s most iconic brands use Upsiide to power their innovation best practices.
Dig Insights Partners With Woxi to Establish Global, Robust Innovation Testing Platform
We have partnered with Woxi, a firm renowned for its expertise in volumetric forecasting.
The marketer’s guide to product innovation
In this Tactics + Insights guide, we explore (along with our pals at Digiday) how brands leverage new methodologies and agile research technology to develop winning products and services.
Mastering Upsiide: advanced strategies for success
Join our Customer Experience team to discover Upsiide’s advanced techniques, tips, and new features you might have missed.
Pack hacks: visual vs text-based pack design testing
Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
Order up: trends in QSR & what’s driving change
Grab yourself a breakfast sandwich from your fast food restaurant of choice and watch this event on-demand as we walk you through the results of our latest study on QSR ordering trends.
Navigating distraction: second screen culture and how to grab shoppers’ attention
In this event, we’ll show you the results of a brand new study on how people use phones as a second screen and what ad creatives make them tick (or rather *tap* the “buy” button).
A look at the food delivery category: trends & opportunities
In this event, we’re sharing the findings from our brand-new research on grocery, restaurant and meal kit delivery.
How to get more out of Upsiide
Events /Agile consumer research isn't always easy. How early you test ideas, how often you iterate throughout the process, and the tools you use can impact the outputs of your research. This session is designed for people that want to upskill their Upsiide game. Tune...
How to use research to prioritize your tech roadmap
We spoke to CEO and Product Manager at fintech startup ApTap. They discussed how Upsiide helped them prioritize the most impactful features to develop for their target audience.
How to apply insights to CPG pack design
AdvancedGG joins us to talk about a project they did with Upsiide to find the best packaging design for their new RTD product.
How La-Z-Boy transformed their brand by leaning into laziness
La-Z-Boy worked with Dig’s qualitative researchers to develop and refresh their new brand platform, Long Live The Lazy!
What next? Limited-time offers in the QSR space
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. The difference between testing descriptions and testing creatives We assessed LTOs in two formats and discovered some...
A look into the plant-based protein category
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. What the plant-based protein market looks like There's fierce competition. But some brands might have more potential...