How a food company leveraged a mobile-first consumption diary and a quantitative survey to create a demand space framework based on need states.
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How an alcoholic beverage retailer identified opportunities to improve the consumer experience
Qualitative mobile-shop alongs, deep-dive interviews & quantitative validation and sizing helped refine their marketing strategy and ultimately grow the brand.
How we helped a retailer understand breakthrough appeal
In-store mobile shop-alongs with pet owners that purchase pet food from grocery vs. specialty stores led to a renewed sense of consumer understanding.
How BCAA used Conjoint to implement new features and drive growth
Using a conjoint analysis, combining all potential perks into a custom online interface, BCAA was able to integrate new perks into membership plans.
How we helped a multinational coffee brand expand their market
By running an attitudes & usage study among coffee drinkers, primary targets were identified to clarify the competitive set and determine areas for growth.
How a national retailer used segmentation to guide a targeted brand architecture strategy
Primary targets were isolated through online qualitative research, a robust questionnaire to understand shoppers better, and the creation of clear personas.
How a global restaurant used TURF to optimize their mobile offers portfolio
Using Upsiide to test 100 different messages & running a TURF analysis helped determine mobile offering messages & an understanding of reach & incrementality.
How we help The Hershey Company deliver successful product innovation
We help The Hershey Company to understand consumer motivations, analyze their portfolio mix, and discover new opportunities for market expansion..
How a global brand used qualitative co-creation sessions to adapt a product to the American market
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.
How we helped Nestlé improve profitability and focus their portfolio
After dominating the Premium Waters space for the past decade, Nestlé wanted to better understand how to serve evolving consumer needs and expectations.
How we helped McDonald’s become famous for chicken
We worked with McDonald’s to understand the QSR industry landscape, assess McDonald’s global brand in chicken, and identify the optimal menu offering.
The research program that helps Pernod Ricard launch breakthrough innovation
Using the platform, Pernod Ricard rolled out a program to standardize all early-stage idea testing by leveraging Upsiide.
How Coca-Cola uses Upsiide to reinvent early-stage innovation
The Coca-Cola Company has embedded Upsiide as their gate zero innovation testing protocol. In this case study, we explore one particularly powerful innovation sprint that leveraged Upsiide to empower global teams to make decisions about future coffee innovations overnight.
Mastering Market Share: Introducing Dig Insight’s New Share Optimization Methodology
At Dig Insights we partner with incredible brands to drive the most innovative products in the market today. In order to ensure we’re helping our clients to be cutting edge, it’s important for our own internal teams to produce cutting edge work too.
Spotlighting Dig’s U.K. team
Despite being a Canadian-founded and based company, Dig works with clients across the globe, uncovering insights in over 46 countries every year. To accommodate our growing business across the pond, the Dig Insights team is now home to a permanent office and team in the U.K.
How Tillamook Country Smoker used Upsiide to build an impactful roadmap
We worked with Tillamook Country Smoker to help them understand their consumers better and future-proof their product roadmap.
Gen Z and fast food trends: the inside scoop on the next generation of consumers
We surveyed Canadian and American Gen Z to understand their fast-food ordering habits & routines and identify key opportunities for brands.
Let’s dig in to the American economy
The current economic climate in America is tough. With countless companies laying off workers, major banks collapsing, and consumers taking cost-saving into their own hands, the economic outlook feels bleak. We wanted to know how this landscape translates to the everyday lives of the American public.
Synthetic data: definition, benefits and risks
Synthetic data generation, a hot topic in the research world at the moment, has captivated attention due to its potential impact on the industry, from removing bias from data collection to speeding up the fielding process. What is synthetic data? Synthetic data is...
AI in the kitchen and beyond: are we ready for the future of food & shopping?
Artificial intelligence is continuing to integrate itself into everyday activities. But are consumers ready to adopt AI tech to cook and shop better? Our study revealed some answers.
Commerce Media: Navigating the future of advertising
Dive into the future of advertising and discover how commerce media is revolutionizing targeted marketing, driving conversions like never before.
Sima Vasa joins Dig Insights as a Strategic Advisor
We’re thrilled to announce that Sima Vasa is joining Dig Insights as a strategic advisor.
Dig Perspectives: Patrick Lambert on DIY vs. Automated Research
Patrick told us a bit about his role and shared his thoughts on the debate around DIY vs. automated research.
Dig Perspectives: Jill Orum on Why Great Research and Storytelling Speaks to Business Impact
Jill Orum speaks about why great research needs to speak to business impact.
Dig Perspectives: Cheryl Hung & Elizabeth Nowicki on the role of women in research
Cheryl Hung and Elizabeth Nowicki, VPs at Dig Insights, joined us to share their personal experiences of working in the market research industry as women.
Dig Perspectives: Neha Yadav & Sasha Pitchenko on Being a Working Parent
Neha Yadav, Associate Vice President at Dig Insights, and Sasha Pitchenko, Market Research Manager, share what it’s like to be a parent working in business and research.
Dig Perspectives: Brad Klippenstein on Developing Standardized Research Solutions
We spoke to Brad Klippenstein, Vice President at Dig, about his work in building automated solutions.
Dig Perspectives: Samantha Muscia on Building Confidence As a Researcher And Mother
For this year’s #MothersDay, we chatted with Samantha Muscia, VP of Insights at Dig, about how she became more confident as a research pro and mom.
2022 Dig-BIPOC Leaders of Tomorrow Scholarship Winners Announced
We’ve announced our 2022 BIPOC Leaders of Tomorrow Scholarship winners.
Understanding the “Why” Behind Packaging Success: Heatmap Question Types
Why do people like your idea? Upsiide’s Heatmap question type can help you answer this question – here’s how.
The benefits of using a flavor testing tool
Discover the advantages of flavor testing tools to find your next flavor bomb.
Faster research with flexible survey templates
Explore how Upsiide’s flexible survey Templates can help you innovate faster and more efficiently.
Flavor Testing: Why You Can Account For Taste
Want to create a taste sensation that people can’t get enough of? Flavor testing is what you need, and here’s why.
The benefits of using a menu testing solution
Discover how a restaurant menu optimization and menu testing tool can help you gather valuable insights that inform strategic decisions and help optimize offerings.
From concept to shelf: how pack testing can help you create a winning product
Learn how a pack testing tool can help you craft a winning package design and beat out the competition on the shelf.
Supercharging innovation: Upsiide’s AI Idea Generation tool
Reinvent the ideation process and develop winning ideas with Upsiide’s brand-new AI Idea Generator.
Agile Tracking: A Case Study on American Politics
Traditional tracking is expensive and difficult to action. By asking North Americans about their political choices in 2020 and 2023, we wanted to demonstrate Upsiide’s tracking strengths.
How to boost your concept testing survey with AI-generated ideas
Discover how we pitted AI and human ideas against each other to learn about the value of generative AI in concept testing.
Upsiide’s Idea Screening tool: the swipin’ way to success
Want to uncover winning products, designs or communications? Upsiide’s revolutionary idea screening tool is here to help you.
Research Best Practices: Question and Answer Piping
Discover how to use question and answer piping in surveys to get higher quality data and ensure a better survey experience for your respondents.
The Power of Design Thinking for Product Development
Design thinking can be used in product development to create innovative and disruptive products that solve consumer problems. Here’s how.
How Upsiide Can Predict The Success of Your Idea: An Oscars Case Study
Using Upsiide’s idea screening tool, we analyzed how this year’s Oscars Best Picture award nominees matched public opinion.
Opportunities in QSR: how to improve the ordering experience
QSR brands have often been at the forefront of innovation. But what new features should they focus on to drive conversions? Discover more in our new study.
Key benefits and challenges of using AI in product development
AI can propel product development to new heights, but if used incorrectly, the novel technology could get it oh-so-wrong. This article explores the pros and cons of adopting AI as a part of developing new products.
4 ways to use AI and improve the innovation process
Discover how AI can help businesses make the innovation process more efficient with these four powerful strategies.
How to Navigate The Distraction Epidemic
We conducted a study with 2000 North Americans to learn how your brand can break through in a world of distraction.
4 Examples of New Product Development That Revolutionized Industries
Here are 4 product development examples from brands that revolutionized their industries.
3 Examples of Successful Innovation Processes: What Can We Learn?
In this post, we share 3 innovation process examples from well-known global brands.
Innovation born out of crisis: KFC, Burger King, and McDonald’s
What do KFC, McDonald's and Burger King have in common? Besides being some of the world's most prominent leading quick-service restaurants (QSRs), these brands also share similar circumstances when it comes to how they were founded. All of these companies were formed...
How a Culture of Innovation Can Improve Your Innovation Process
For any successful innovation process, it is essential to create an innovation culture. We’re sharing tips for cultivating that innovation mindset within your team.
How to Avoid the Pitfalls of Using a Stage-Gate Process for Innovation
Are you struggling to get new products to market? You might need to re-evaluate your innovation process. This article explains some drawbacks of using the stage-gate process and we offer tips for mitigating the problem.
Research Best Practices: How To Build The Right Survey Audience
Finding the right audience for your survey requires precision. Here are our best tips for setting up a target audience for your questionnaire.
How to Write a Concept: Best Practices and Examples
Creating a concept to test in survey research has been the same forever. If you’re a researcher, the traditional Powerpoint ‘concept test’ template will immediately spring to mind. We think it’s time for a facelift.
The 7 best product innovations of 2022 (according to consumers)
With 2022 coming to an end, we ran a study with North Americans to tell us which new products they loved most this year. All of the products we tested were featured in our monthly Innovation Spotlight newsletter.
AI in market research: how to get better AI-generated ideas
Artificial intelligence can be super valuable in market research if used correctly. This article explains 1 essential tip for generating great ideas with AI.
The future of crypto: consumers react to the FTX scandal
The FTX scandal has the crypto industry SHOOK. We conducted a survey with 1000 Americans to see how they feel about crypto now and how that’ll impact their future crypto habits.
Research Best Practices: Designing Open-Ended Questions to Get Richer Answers
Crafting good open-ended survey questions is an art. Here are 3 simple tips and examples for writing great open-ended questions.
Apple’s Logo: The Evolution of The Iconic Shape
History influenced Apple’s logos over time. Keep reading to learn how the iconic apple changed and why.
Research Best Practices: How to Write Engaging Surveys
Survey design can be challenging. So here are some tips for writing engaging surveys.
The CPG innovation process: 6 steps to success
The innovation process in CPG doesn’t have to be tricky – here, we outline it in a few simple steps. Learn what these steps are and what CPG brands need to consider to innovate effectively.
Research Best Practices: Agile Research for Business Innovation
Agile market research is a BIG buzzword. This article explains what it is, like really, and lays out 3 ways that agile market research is useful in business innovation.
Research Best Practices: How to Write Survey Questions
Upgrade your survey-writing skills using our 6 simple tips and tricks.
The meal kit delivery landscape
In our brand-new study, we learned why consumers use meal kit delivery services and what would make them order meal kits more often.
Restaurant delivery, right now: what delivery services need to know
Our study with 1000 North Americans revealed how people use restaurant food delivery services and which offers they like the most.
Grocery delivery trends: how food retailers can thrive
We surveyed a representative sample of 500 Canadians and 500 Americans to tell us how they use grocery delivery services and which offers will make them order more.
Is Measuring ROI in Innovation Worth It?
Calculating the return on your innovation investment has many benefits. But some people still have a beef with this approach. Here’s our take on ROI in innovation.
6 Benefits of Modernizing Your Research Stack
Research technology has evolved. That’s why you need a modern platform to meet today’s market research standards.
The Step in Your Innovation Pipeline You Didn’t Know You Needed
Innovation pipeline management can be a tedious task. But we think if you add this extra step to your pipeline, you can make the process that much easier.
How Canadians are responding to the legalization of single-game sports betting
In April 2022, Ontario lifted the ban on single-game sports betting. We ran a study with over 1000 Canadians to learn about their reactions to the change.
What is an Innovation Pipeline?
An innovation pipeline is a widely used term. But what does it mean? This article covers the basic definitions and reasons for implementing the innovation pipeline framework.
To buy or not to buy: how did inflation affect people’s grocery shopping habits?
Our study tracks how consumers adjusted their shopping habits in different grocery categories and which products were affected by inflation the most.
5 Best Practices for Concept Testing
Concept testing helps you set your new product ideas for success. We’ve outlined 5 best practices and tips for nailing your concept testing surveys.
The perfect recipe for energy bar on-pack claims
We ran an Upsiide study with 800 US and UK consumers to find out which on-pack claims on energy bars they love most.
4 Common Mistakes In Packaging Design Testing And 4 Ways to Avoid Them
Package design testing requires skill and attention. We outline 4 costly mistakes you should watch out for when you test your packages.
Chips or crisps? 6 ways to optimize on-pack claims for the world’s fave snack
The chips category has been disrupted by ‘better for you’ snack brands. But what health-related claims make consumers buy chips? Our study is about that.
10 Reasons Why Package Design Testing Is Important
Package design testing is often overlooked by brands, which can result in huge losses. We’re outlining 10 reasons to start testing your product packages.
6 Concept Validation Mistakes and How to Avoid Them
It’s tricky to get concept validation right. We outlined 6 common mistakes you might run into when doing concept validation and 6 tips for avoiding them.
Lunar New Year 2022: how Americans & Canadians are celebrating
The Lunar New Year is here. To learn how North Americans celebrate it, we surveyed them about their favourite things about the holiday.
Jobs-to-be-Done: What It Is, Why You Need It, and Who It’s For
What is a job to be done (JTBD)? Why will the JTBD framework, or knowing your customer’s job, help you innovate effectively?
3 Ways to Validate a Product Idea
Developing a great product idea is not that simple. That’s why you need product validation. This article explains how to validate a product idea in 3 ways.
6 Top Packaging Design Examples + Why They Work
What makes product packaging great? We compiled a whole list of top packaging design examples to give you some inspiration.
Concept Validation: Why You Need It and How to Do It
To make product innovation possible, you need the right tools. Concept validation is the answer and we’ll show you how to nail it using some examples.
What Next: Are Robo Advisors the Future of Investment and Wealth Management?
Robo advisors have shaken the investment management industry since their inception. We tested different offers that investment management tools might offer and discovered which ones people love most and why.
Innovation in personal banking infographic
We tested different offers people see in personal banking and discovered which ones they love most and why.
Everyday banking trends: brick-and-mortar vs. neobanks
We tested different offers related to everyday and investment banking and discovered which ones people love most and why.
How to use idea screening and refinement for successful innovation
You’ve collected a bunch of innovation ideas but don’t know how to choose the right ones? This post tells you all about how to do idea screening surveys.
How to create an innovation pipeline filled with winning ideas
How do you source ideas for your innovation pipeline and how do you prioritize the most important ones? Follow our step-by-step instructions to find out.
We tested limited-time offers in two different ways, and got different results – here’s why
We tested different promotional materials for limited-time offers (LTOs) in the QSR space and compared the results to our study of LTO descriptions.
The challenge of developing an effective innovation strategy in CPG
Creating an innovation strategy is hard and this post tells you all about why this happens.
Limited-time offer trends for QSRs
We tested a bunch of sandwich and beverage limited-time offers with 1,000 US and Canadian consumers and discovered which ones people love most.
Upsiide SOC 2 Certification
Upsiide, the automated insights platform created by Dig Insights, has completed their Service Organization Control (SOC) 2 Certification
The competitive landscape of the plant-based protein category
This comprehensive piece outlines what plant-based protein brands consumers prefer the most and how a retailer can create a successful product mix.
An Updated Approach to Data Modeling at Dig Insights
This is how we’re adjusting data modeling and visualization to translate research metrics into actionable business insights.
The plant-based protein category: trends that matter
Plant-based food is on the rise and in this brand new study, Upsiide decided to check what plant-based protein brands people like the most.
How to get the most out of your data with tools from Dig Insights
Discover how to leverage Dig’s tools, like Upsiide and OTAP, to maximize your actionable insights.
How to use AI in market research: practical applications from the experts
Explore the transformative power of AI within the insights industry, revealing its pivotal role in shaping research methodologies, sparking innovation, and revolutionizing product development.
How to Democratize Insights: Inside the Minds of Insight Leaders
This report pulls together key insights and recommendations from business leaders at the likes of PepsiCo, Home Depot, Ocean Spray, Coca-Cola, and more.
The unfolding evolution of consumer packaged goods: challenger brands vs market leaders
Delve into the evolution of industry titans and the rise of disruptive innovators in the Consumer Packaged Goods (CPG) industry.
The Starbucks Logo Evolution: How History Made This World Famous Logo
You know this logo but do you know its history? Brew up a cup of coffee and deepen into the full evolution of the legendary Starbucks logo.
“Is That a Good Score?” How to Answer The Big Question
You’ve conducted your research, you’ve got the data. Now, how do you know whether your idea did well? This article about our work with Hershey’s explains it all.