About the session
Unlock the Power of AI in Market Research
There are so many applications for Artificial Intelligence (AI) technology that it can feel a little overwhelming. This panel event is designed to help you and your fellow colleagues focus on the most important aspects of AI in research and analytics.
We talked to MR experts about how researchers can use AI technology to make them better at their jobs. We also explored the potential of using AI-based technologies to automate and streamline different research processes, including qual and quant.
Watch on-demand to discover more about:
- Idea generation, natural language processing and other valuable things you can do with AI.
- How to work with AI in qual.
- How to incorporate AI into your daily research activities.
- How AI will change research practices for the better.
Mike Stevens, Founder, insightplatforms
Mike is a consultant, advisor and thought leader on the intersection of technology and research.
Kathy Cheng, Founder, Nexxt Intelligence
Deeply qualitative at heart, Kathy founded Nexxt Intelligence with 20+ years of global market research experience to bring clients the best of both worlds: qual and quant.
Joel Anderson, EVP, Advanced Analytics, Dig Insights
With a Master’s degree in Applied AI, Joel develops innovative automation tools at Dig and provides clients with valuable guidance on their innovation initiatives.
Julien Naggar, Vice President, Dig Insights
Julien is a seasoned qualitative research pro, working across Dig’s portfolio of clients to embed the voice of the consumer into their strategies.
Related Posts
Between Two Joels: Back to AI Basics
Join us on December 4th at 1pm EST to learn about the real, practical side of artificial intelligence.
Protected: Dig Deep: Artificial Intelligence Through A Research Lens
There is no excerpt because this is a protected post.
Make Trends Actionable: Diving Into Ebco’s Framework
Events / It’s time to turn your trends & foresight work into actionable results. Trends research is often the buzziest thing circulating around an organization. But why does it so often end up on a virtual shelf or hidden in a downloads folder, with no real...