About the session
Unlock the Power of AI in Market Research
There are so many applications for Artificial Intelligence (AI) technology that it can feel a little overwhelming. This panel event is designed to help you and your fellow colleagues focus on the most important aspects of AI in research and analytics.
We talked to MR experts about how researchers can use AI technology to make them better at their jobs. We also explored the potential of using AI-based technologies to automate and streamline different research processes, including qual and quant.
Watch on-demand to discover more about:
- Idea generation, natural language processing and other valuable things you can do with AI.
- How to work with AI in qual.
- How to incorporate AI into your daily research activities.
- How AI will change research practices for the better.
Mike Stevens, Founder, insightplatforms
Mike is a consultant, advisor and thought leader on the intersection of technology and research.
Kathy Cheng, Founder, Nexxt Intelligence
Deeply qualitative at heart, Kathy founded Nexxt Intelligence with 20+ years of global market research experience to bring clients the best of both worlds: qual and quant.
Joel Anderson, EVP, Advanced Analytics, Dig Insights
With a Master’s degree in Applied AI, Joel develops innovative automation tools at Dig and provides clients with valuable guidance on their innovation initiatives.
Julien Naggar, Vice President, Dig Insights
Julien is a seasoned qualitative research pro, working across Dig’s portfolio of clients to embed the voice of the consumer into their strategies.
Related Posts
Navigating distraction: second screen culture and how to grab shoppers’ attention
In this event, we’ll show you the results of a brand new study on how people use phones as a second screen and what ad creatives make them tick (or rather *tap* the “buy” button).
A look at the food delivery category: trends & opportunities
In this event, we’re sharing the findings from our brand-new research on grocery, restaurant and meal kit delivery.
How to get more out of Upsiide
Events /Agile consumer research isn't always easy. How early you test ideas, how often you iterate throughout the process, and the tools you use can impact the outputs of your research. This session is designed for people that want to upskill their Upsiide game. Tune...