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Between Two Joels: AI prompts edition

Between Two Joels: AI prompts edition

About the session

We’re back with our AI experts for another practical learning session

Creating prompts for AI that elicit valuable (and truthful) responses involves more than meets the eye. You might be wondering, “What is the return on optimizing my prompts? Wouldn’t most prompts give me what I need?” But you’d be wrong. While creating prompts may seem simple, optimizing your prompts can be the difference between a somewhat helpful response from your AI engine and your new best friend.

In the session, the two Joels and Ian ran through our tried-and-true approaches to AI prompt creation. Then, the attendees took it away, asking questions that delved deep into prompt creation.

 

  • Importance of Prompt Libraries and Frameworks: Developing and using prompt libraries can significantly improve efficiency and consistency in AI interactions. Frameworks like the Co-star prompt help you to provide information to AI models, which lead to more accurate and useful outputs.
  • Application in Data Analysis: AI tools are being extensively used to analyze large volumes of unstructured data, such as open-ended responses from focus groups and surveys. These tools can efficiently summarize and filter data based on different themes and subgroups. However, the analysis of complex quantitative data with multiple filters remains a challenge, and there are ongoing efforts to improve AI capabilities in handling the data sets.
  • Addressing Prompt Limitations and Rejections: The two Joels discussed strategies for dealing with situations where AI tools refuse to perform tasks that they are technically capable of. It’s important to tweak prompts and provide specific roles or contexts to guide the AI effectively. For example: if you’re looking for places to see in a new city, specifying a role such as “travel guide” can yield more precise and relevant recommendations from the AI​​.
Joel Anderson

Joel Anderson, EVP, Advanced Analytics, Dig Insights

Joel brings decades of experience in the market research and analytics industry to Dig Insights. In 2023, Joel completed his Master’s in Applied Artificial Intelligence from the University of San Diego. Joel’s team leads advanced analytics, innovation R&D, and data science for our client services work.

Joel Armstrong

Joel Armstrong, Director, AI, Dig Insights

Joel is our in-house AI expert, having completed both a Master’s in Applied Artificial Intelligence from the University of San Diego and a PhD in Psychology at Western University. Joel helps lead our R&D as it relates to AI and AI best practices.

Ian Ash

Ian Ash, Co-Founder, President of Upsiide, Dig Insights

Ian has over 20 years of experience leading large scale and international market research projects across several different industries. He’s currently President of Upsiide, Dig’s SaaS platform purpose-built for innovation insights.

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