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Faster, Smarter, Cheaper: Adding Qual to Quant with AI Video Interview

Faster, Smarter, Cheaper: Adding Qual to Quant with AI Video Interview

Join us on June 17th at 1:00pm EST to learn how you can insert qualitative research into your quantitative study.

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    unlock deeper insights adding qual to quant

    Join us on June 17th, at 1:00pm EST where we show you how Upsiide’s AI Video Interview can bring the voice of the consumer into your research seamlessly—plus the best ways to get value out of this game-changing feature.

    Built right into our platform, this feature makes it easy to capture real and authentic consumer stories consumer stories and analyze them instantly.

    What we’ll cover:

    • How to easily add rich, emotional insights to your quant studies — Learn how AI Video Interview captures real consumer stories and automatically analyzes sentiment, themes, and highlights—all inside Upsiide, no extra tools or cost.
    • Best practices for getting the most from open-ended questions — Discover how to write strong prompts, when to let AI probe, and when a human moderator is better suited for deeper dives.
    • Practical use cases to bring consumer stories to life — See when and how to leverage AI Video Interviews for tactical innovation, emotional validation, and storytelling that sparks action internally.
    • Q&A: Get answers to all your data quality questions from our expert Upsiide team.

    It’s everything you love about qual, delivered with the speed and scale of quant.

    patrick lambert, man with dark hair and beard.

    Our speaker

    Patrick Lambert, SVP, Product Strategy & Customer Success, Dig Insights

    Patrick Lambert is the SVP of Customer Experience at Upsiide and Dig Insights. He is an expert on all things research technology.

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