Watch the recording now!
Is synthetic data really the future of insights?
We know that there’s a lot of discourse around synthetic data in the market research industry. To help you sift through the noise Joel Armstrong and Joel Anderson (aka the Joels) put synthetic data to the test to see if AI could go beyond modeling existing data – if it would really understand consumers enough to predict the unexpected (like the Barbenheimer craze of 2023).
Watch the session recording to learn about the full limitations of synthetic data in predicting consumer responses and when it should actually be used.Â
Joel Anderson, Chief Data Science Officer, Dig Insights
Joel brings decades of experience in the market research and analytics industry to Dig Insights. In 2023, Joel completed his Master’s in Applied Artificial Intelligence from the University of San Diego. Joel’s team leads advanced analytics, innovation R&D, and data science for our client services work.
Paul Gaudette, Co-founder and CEO, Dig Insights
Paul is a strategic thinker with 20 years of experience in the consumer insights and analytics space, working directly with some of the world’s most well-loved consumer brands. He currently spends most of his time focused on strategic growth opportunitiesÂ
Joel Armstrong, Director, AI, Dig Insights
Joel is our in-house AI expert, having completed both a Master’s in Applied Artificial Intelligence from the University of San Diego and a PhD in Psychology at Western University. Joel helps lead our R&D as it relates to AI and AI best practices.
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