With excitement and anticipation, we’re announcing that Dig Insights is realigning its executive leadership to support continued growth and success.

In order to take Dig Insights and Upsiide to newer heights, and to keep paving the way for long-term growth, all Founders are moving into more clearly-defined roles within the company. 

Paul Gaudette has been named CEO, and will be responsible for the execution of overall strategy, managing finance, including raising capital, and HR. 

Dominic Atkinson and Ian Ash have both assumed the newly created roles of President of Dig Consulting and President of Upsiide, respectively.

In his role as President of Dig Consulting, Atkinson is responsible for growing Dig’s core consulting business in Canada and the US.

As President of Upsiide, Ash is responsible for the continued evolution of Dig’s best-in-class technology platform. 

Michael Edwards has been named to the newly created position of Chief Growth Officer. Edwards will be responsible for innovation (including adding new methods to Upsiide), and marketing/communications.

The Founders still comprise Dig’s Board of Directors and will continue to collaborate closely on overall strategy. The organizational changes and realignment of Dig Insights’ executive leadership intend to provide clarity and focus, and complement Dig and Upsiide’s future growth initiatives.

About Dig Insights

Dig Insights Inc. was founded in 2010 by Ian Ash, Dominic Atkinson, Michael Edwards and Paul Gaudette. Since then, it has grown to become one of the top research consultancies in North America.

With 5-year CAGR of 30%, Dig Insights has seen enormous change in the last few years:

• From a team of four senior market researchers, the Dig Insights team is now comprised of more than 100 research consultants, behavioural scientists, data scientists, and developers 
• From a pro-service offering, Upsiide is now a SaaS innovation screening platform that is being used in more than 40+ countries by some of the world’s biggest brands
• Dig Insights now has an office in Chicago to support explosive US growth
• Expansion into qualitative research
• #10 on the GRIT 50 World’s Most Innovative Research Firms 
• Dig Insights is consistently named one of the fastest growing companies in Canada — four years in a row by Canadian Business and two years in a row by The Globe and Mail