How does the use of stimuli in innovation testing impact results? We found out.
AI and Data
Upsiide Market Simulator vs MaxDiff
We have recently released Market Simulator on the Upsiide platform. Market Simulator democratizes advanced analytics, automatically transforming Upsiide Idea Screen data into forecasts of share of choice, source of volume and incrementality
Upsiide Conjoint vs Traditional Conjoint
At Dig Insights we partner with leading brands to drive innovation that shifts consumer decisions in our clients’ favor. As we seek to help others to innovate, it’s critical that we continually challenge ourselves to innovate.
Between Two Joels: Back to AI Basics
Join us on December 4th at 1pm EST to learn about the real, practical side of artificial intelligence.
Dig Deep: Artificial Intelligence Through A Research Lens
Exploring the complex questions around AI in market research, with insights from Buzz.
What we learned at Buzz
In October 2024, we had out first ever Buzz event. Discover what we learned about AI and market research from the conference.
Putting synthetic data to the test: can it really predict the future?
Is it a psychic or AI?
Between Two Joels: Giving AI Longterm Memory
Join us on August 21st at 1:00pm EST for another Q&A session with our AI Experts
Between Two Joels: 5 Shocking Things AI Can Do Better Than You
Events /Our AI Master's went live in the Big Apple at Quirks NY Unless you’ve been living under a rock, you know that generative AI is the topic of the year. In particular, conversations around AI prompting, synthetic data, and developing proprietary LLMs have been...
Between Two Joels: AI prompts edition
We’re back with another edition of Between Two Joels, and it’s our most practical one yet. We’re helping you write prompts that squeeze the most out of AI engines.
AI in market research: a panel event
Learn how to apply the revolutionary potential of AI to your research work. We’re bringing leaders in the space together to cut through the noise and give you the most important of the info.
Synthetic data: definition, benefits and risks
Synthetic data generation, a hot topic in the research world at the moment, has captivated attention due to its potential impact on the industry, from removing bias from data collection to speeding up the fielding process. What is synthetic data? Synthetic data is...
AI in the kitchen and beyond: are we ready for the future of food & shopping?
Artificial intelligence is continuing to integrate itself into everyday activities. But are consumers ready to adopt AI tech to cook and shop better? Our study revealed some answers.
Supercharging innovation: Upsiide’s AI Idea Generation tool
Reinvent the ideation process and develop winning ideas with Upsiide’s brand-new AI Idea Generator.
How to boost your concept testing survey with AI-generated ideas
Discover how we pitted AI and human ideas against each other to learn about the value of generative AI in concept testing.
Key benefits and challenges of using AI in product development
AI can propel product development to new heights, but if used incorrectly, the novel technology could get it oh-so-wrong. This article explores the pros and cons of adopting AI as a part of developing new products.
4 ways to use AI and improve the innovation process
Discover how AI can help businesses make the innovation process more efficient with these four powerful strategies.
AI in market research: how to get better AI-generated ideas
Artificial intelligence can be super valuable in market research if used correctly. This article explains 1 essential tip for generating great ideas with AI.
An Updated Approach to Data Modeling at Dig Insights
This is how we’re adjusting data modeling and visualization to translate research metrics into actionable business insights.
How to use AI in market research: practical applications from the experts
Explore the transformative power of AI within the insights industry, revealing its pivotal role in shaping research methodologies, sparking innovation, and revolutionizing product development.
Embracing the future of market research with AI: our journey so far
Artificial intelligence isn’t going anywhere. Discover how our team embraces AI to streamline innovation and transform market research.
Automation was estimated to replace 30% of jobs by 2030, and that was before COVID-19 hit.
Now as we look at the effects of COVID-19 on labor-intensive businesses, it is safe to assume that 2030 timeline may have just been pushed up significantly and an even greater number of jobs will be at risk of automation as businesses race to protect themselves from pandemic-type events in the future.
Innovation sprints – why walk when you can run?
Every company now wants to be a tech company or at least feel like a tech company. As a result, the idea of agile innovation and innovation sprints has moved into even the most conservative legacy companies. Actually, it’s often those companies that are most enthusiastic about bringing a bit of tech energy to their workplaces.