How do you identify the drivers of change and prioritize opportunities?
How can your brand more effectively help consumers to achieve their goals?
Where are there opportunities to optimize how consumers buy and use your brand?
How can your brand more effectively address consumers’ underlying needs?
Optimize, not cannibalize with flavor, pack, and claims testing tools.
Serve up actionable insights with menu optimization and flavor testing tools.
Brew up the perfect portfolio with optimization, and claims and flavor testing.
Freshen up your insights with pack assess, claims testing, and portfolio optimization.
Message testing, concept assess, and omnichannel insights… *adds to cart*.
Understand real impact with consumer insights that mimic consumer behavior.
Understand your potential market share with product and message testing.
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Case Studies
Case Studies /McDonald’s Canada needed a smarter way to evaluate the success of new products and promotions—beyond just sales numbers. They wanted to understand which consumers innovations were resonating with, why, and how to improve in real time. Dig Insights built...
Kraft Heinz partnered with Dig Insights to uncover the key moments that drive beverage choice—unlocking fresh innovation, reducing brand overlap, and aligning teams around a shared strategic framework.
In a matter of months, Panera Bread simplified their menu, driving efficiencies while maintaining customer satisfaction and revenue.
La-Z-Boy worked with Dig’s qualitative researchers to develop and refresh their new brand platform, Long Live The Lazy!
ApTap, a UK fintech startup, leveraged Upsiide’s concept testing tool to find winning app features.
MyRide901, a mobile app, worked with Upsiide to prioritize a set of features to introduce to their users.
Allagash, a brewing company, worked with Dig Insights to develop new packaging for a for a brand new beer.
Advanced GG, a gaming supplement company, used Upsiide’s package testing solutions for their new ready-to-drink (RTD) product.
Inquisi is a research agency that’s helped many British TV providers make decisions about what should go on TV and when. Inquisi used Upsiide to streamline the process.
Welo has made it its mission to make healthy snacking easier for parents. Upsiide helped Welo bring this dream to life and create attractive packaging.
Upsiide’s marketing team needed to realign its brand goals with the messaging that resonates best with our buyers. They used Upsiide to achieve that goal.
Civil Pours used Upsiide to understand which of their RTD cocktails to prioritize for production.
For Pizza Hut, traditional approaches to innovation simply weren’t cutting it. That’s why they leverage Upsiide to fill their innovation pipeline with winning ideas and optimize their marketing initiatives.
Properly used Upsiide to understand which messaging resonated with their target audiences, helping them optimize their go-to-market branding.
Everipe worked with Upsiide to uncover and validate market appeal for their product portfolio, ultimately prioritizing their business focus areas.
Through Upsiide and exploring the competitive landscape, research identified which claim (of many) had the greatest potential to drive purchase interest.
How a food company leveraged a mobile-first consumption diary and a quantitative survey to create a demand space framework based on need states.
Qualitative mobile-shop alongs, deep-dive interviews & quantitative validation and sizing helped refine their marketing strategy and ultimately grow the brand.
In-store mobile shop-alongs with pet owners that purchase pet food from grocery vs. specialty stores led to a renewed sense of consumer understanding.
Using a conjoint analysis, combining all potential perks into a custom online interface, BCAA was able to integrate new perks into membership plans.
By running an attitudes & usage study among coffee drinkers, primary targets were identified to clarify the competitive set and determine areas for growth.
Primary targets were isolated through online qualitative research, a robust questionnaire to understand shoppers better, and the creation of clear personas.
Using Upsiide to test 100 different messages & running a TURF analysis helped determine mobile offering messages & an understanding of reach & incrementality.
We help The Hershey Company to understand consumer motivations, analyze their portfolio mix, and discover new opportunities for market expansion..
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.
After dominating the Premium Waters space for the past decade, Nestlé wanted to better understand how to serve evolving consumer needs and expectations.
We worked with McDonald’s to understand the QSR industry landscape, assess McDonald’s global brand in chicken, and identify the optimal menu offering.
Using the platform, Pernod Ricard rolled out a program to standardize all early-stage idea testing by leveraging Upsiide.
The Coca-Cola Company has embedded Upsiide as their gate zero innovation testing protocol. In this case study, we explore one particularly powerful innovation sprint that leveraged Upsiide to empower global teams to make decisions about future coffee innovations overnight.
We worked with Tillamook Country Smoker to help them understand their consumers better and future-proof their product roadmap.