Kraft Heinz partnered with Dig Insights to uncover the key moments that drive beverage choice—unlocking fresh innovation, reducing brand overlap, and aligning teams around a shared strategic framework.
Case Studies
How Panera Re-Imagined Their Menu With Upsiide
In a matter of months, Panera Bread simplified their menu, driving efficiencies while maintaining customer satisfaction and revenue.
How La-Z-Boy transformed their brand by leaning into laziness
La-Z-Boy worked with Dig’s qualitative researchers to develop and refresh their new brand platform, Long Live The Lazy!
How ApTap used Upsiide to develop and prioritize the feature roadmap
ApTap, a UK fintech startup, leveraged Upsiide’s concept testing tool to find winning app features.
How MyRide901 used Upsiide to define their product roadmap
MyRide901, a mobile app, worked with Upsiide to prioritize a set of features to introduce to their users.
How Allagash used Upsiide to develop packaging that works
Allagash, a brewing company, worked with Dig Insights to develop new packaging for a for a brand new beer.
How Advanced GG found winning package designs and beat out competition
Advanced GG, a gaming supplement company, used Upsiide’s package testing solutions for their new ready-to-drink (RTD) product.
How Inquisi used Upsiide to make TV research easier
Inquisi is a research agency that’s helped many British TV providers make decisions about what should go on TV and when. Inquisi used Upsiide to streamline the process.
How Welo used Upsiide to develop brand new snack packaging
Welo has made it its mission to make healthy snacking easier for parents. Upsiide helped Welo bring this dream to life and create attractive packaging.
How we used Upsiide to optimize our go-to-market messaging
Upsiide’s marketing team needed to realign its brand goals with the messaging that resonates best with our buyers. They used Upsiide to achieve that goal.
How Civil Pours used Upsiide to uncover a winning product mix
Civil Pours used Upsiide to understand which of their RTD cocktails to prioritize for production.
How Pizza Hut uses Upsiide to define their menu innovation roadmap
For Pizza Hut, traditional approaches to innovation simply weren’t cutting it. That’s why they leverage Upsiide to fill their innovation pipeline with winning ideas and optimize their marketing initiatives.
How tech-enabled brokerage Properly optimized messaging hierarchy
Properly used Upsiide to understand which messaging resonated with their target audiences, helping them optimize their go-to-market branding.
How Everipe’s data-driven approach to innovation drove market success
Everipe worked with Upsiide to uncover and validate market appeal for their product portfolio, ultimately prioritizing their business focus areas.
How a pharma company leveraged MaxDiff to identify which claims would drive trials
Through Upsiide and exploring the competitive landscape, research identified which claim (of many) had the greatest potential to drive purchase interest.
How a food company developed a global Demand Space framework with local relevancy
How a food company leveraged a mobile-first consumption diary and a quantitative survey to create a demand space framework based on need states.
How an alcoholic beverage retailer identified opportunities to improve the consumer experience
Qualitative mobile-shop alongs, deep-dive interviews & quantitative validation and sizing helped refine their marketing strategy and ultimately grow the brand.
How we helped a retailer understand breakthrough appeal
In-store mobile shop-alongs with pet owners that purchase pet food from grocery vs. specialty stores led to a renewed sense of consumer understanding.
How BCAA used Conjoint to implement new features and drive growth
Using a conjoint analysis, combining all potential perks into a custom online interface, BCAA was able to integrate new perks into membership plans.
How we helped a multinational coffee brand expand their market
By running an attitudes & usage study among coffee drinkers, primary targets were identified to clarify the competitive set and determine areas for growth.
How a national retailer used segmentation to guide a targeted brand architecture strategy
Primary targets were isolated through online qualitative research, a robust questionnaire to understand shoppers better, and the creation of clear personas.
How a global restaurant used TURF to optimize their mobile offers portfolio Â
Using Upsiide to test 100 different messages & running a TURF analysis helped determine mobile offering messages & an understanding of reach & incrementality.
How we help The Hershey Company deliver successful product innovation
We help The Hershey Company to understand consumer motivations, analyze their portfolio mix, and discover new opportunities for market expansion..
How a global brand used qualitative co-creation sessions to adapt a product to the American market
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.
How we helped Nestlé improve profitability and focus their portfolio
After dominating the Premium Waters space for the past decade, Nestlé wanted to better understand how to serve evolving consumer needs and expectations.
How we helped McDonald’s become famous for chicken
We worked with McDonald’s to understand the QSR industry landscape, assess McDonald’s global brand in chicken, and identify the optimal menu offering.
The research program that helps Pernod Ricard launch breakthrough innovation
Using the platform, Pernod Ricard rolled out a program to standardize all early-stage idea testing by leveraging Upsiide.
How Coca-Cola uses Upsiide to reinvent early-stage innovation
The Coca-Cola Company has embedded Upsiide as their gate zero innovation testing protocol. In this case study, we explore one particularly powerful innovation sprint that leveraged Upsiide to empower global teams to make decisions about future coffee innovations overnight.
How Tillamook Country Smoker used Upsiide to build an impactful roadmap
We worked with Tillamook Country Smoker to help them understand their consumers better and future-proof their product roadmap.