Events /Jennifer Picard, Head of Mix Optimization - Global Consumer Insights, Pernod Ricard Jennifer Picard has been in the market research industry for decades and is passionate about insights democratization within global organizations, infusing data & social...
Our VP of Trends & Foresight, Shelby Walsh, dives into everything water. Discover the 5 biggest flavored water trends shaping the beverage industry and the opportunities they could unfold for your brand.
Join us for a lively event as we walk you through the results of our latest study and share the trends that consumers are craving in 2024.
Discover the booming Ready-to-Drink (RTD) alcoholic beverage market in the US. In this on-demand event, we explore shifting trends as beer loses dominance and RTD cocktails rise in popularity, offering valuable insights and growth opportunities in this dynamic industry.
Allagash, a brewing company, worked with Dig Insights to develop new packaging for a for a brand new beer.
Civil Pours used Upsiide to understand which of their RTD cocktails to prioritize for production.
Qualitative mobile-shop alongs, deep-dive interviews & quantitative validation and sizing helped refine their marketing strategy and ultimately grow the brand.
Using the platform, Pernod Ricard rolled out a program to standardize all early-stage idea testing by leveraging Upsiide.
