Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
CPG
How to apply insights to CPG pack design
AdvancedGG joins us to talk about a project they did with Upsiide to find the best packaging design for their new RTD product.
Unmasking beauty: beauty & wellness attitudes among American consumers
Discover key insights into the beauty & wellness attitudes of American consumers in our comprehensive report. Learn about essential consumer needs, how Americans research and prioritize products, and the most impactful packaging claims.
Dig In: the future of consumer insights in CPG
Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, discusses how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.
Dig In: marketing in the supplement space, creating a differentiated brand and finding a winning package design
We sat down with Richard Ng, Marketing Director at Advanced GG to talk about all things marketing and insight within the CPG and supplements landscape, as well as discuss the project Advanced did with Dig and Upsiide.
Commerce Media: Navigating the future of advertising
Dive into the future of advertising and discover how commerce media is revolutionizing targeted marketing, driving conversions like never before.
Understanding the “Why” Behind Packaging Success: Heatmap Question Types
Why do people like your idea? Upsiide’s Heatmap question type can help you answer this question – here’s how.
Faster research with flexible survey templates
Explore how Upsiide’s flexible survey Templates can help you innovate faster and more efficiently.
From concept to shelf: how pack testing can help you create a winning product
Learn how a pack testing tool can help you craft a winning package design and beat out the competition on the shelf.
Upsiide’s Idea Screening tool: the swipin’ way to success
Want to uncover winning products, designs or communications? Upsiide’s revolutionary idea screening tool is here to help you.
The 7 best product innovations of 2022 (according to consumers)
With 2022 coming to an end, we ran a study with North Americans to tell us which new products they loved most this year. All of the products we tested were featured in our monthly Innovation Spotlight newsletter.
The CPG innovation process: 6 steps to success
The innovation process in CPG doesn’t have to be tricky – here, we outline it in a few simple steps. Learn what these steps are and what CPG brands need to consider to innovate effectively.
The perfect recipe for energy bar on-pack claims
We ran an Upsiide study with 800 US and UK consumers to find out which on-pack claims on energy bars they love most.
6 Top Packaging Design Examples + Why They Work
What makes product packaging great? We compiled a whole list of top packaging design examples to give you some inspiration.
How to use idea screening and refinement for successful innovation
You’ve collected a bunch of innovation ideas but don’t know how to choose the right ones? This post tells you all about how to do idea screening surveys.
How to create an innovation pipeline filled with winning ideas
How do you source ideas for your innovation pipeline and how do you prioritize the most important ones? Follow our step-by-step instructions to find out.
The challenge of developing an effective innovation strategy in CPG
Creating an innovation strategy is hard and this post tells you all about why this happens.
The unfolding evolution of consumer packaged goods: challenger brands vs market leaders
Delve into the evolution of industry titans and the rise of disruptive innovators in the Consumer Packaged Goods (CPG) industry.
Claims testing in market research: definition and examples
Learn the full definition of claims testing in market research and how brands assess their message ideas to make better decisions.
How to craft a trade story that retailers will love
Telling a powerful trade story is the most effective way to get your CPG brand’s products onto retailers’ shelves, and into consumers’ baskets.
Refining and optimizing ideas | Reinventing Reinvention guide
Discover our tips for refining and optimizing your ideas and how we replicate genuine shopping experiences at Dig to gather more accurate consumer data.
Concept testing definition, use cases and methods
Everything you need to know about the concept testing definition, how to use it and what methods you can use to create your first concept testing survey.
Innovation, informed: why new product ideas fail, how to beat the odds, and what success means
We’ve created a comprehensive report that outlines the key innovation trends to fold into your business this year (based on experts), and tangible examples of what these trends look like in practice.