Download our new report to discover how Americans are reassessing their spending and why they’re saying “yes” to experiences.
Financial Services
The great inflation report
A study on how inflation has affected North American consumers and their purchasing habits.
The great inflation: navigating evolving U.S. consumer behaviors through inflation
Steve McCurdy, our VP of Insights, went over our report on how inflation is impacting American consumers.
IIEX 2022: a case study with RBC – a brand new way to leverage transactional and attitudinal data
The team at Dig worked with RBC’s Shane Findlay to build a segmentation with a blended data approach.
How tech-enabled brokerage Properly optimized messaging hierarchy
Properly used Upsiide to understand which messaging resonated with their target audiences, helping them optimize their go-to-market branding.
Dig In: macro-economic trends in Canada, reimagining the office, and innovation
In his role as Head of Canada Research at Cushman & Wakefield, Adam Jacobs explores trends in commercial real estate by leveraging research. That is to say that he knows a lot about the economy and how things might change and shift in the next little while.
How BCAA used Conjoint to implement new features and drive growth
Using a conjoint analysis, combining all potential perks into a custom online interface, BCAA was able to integrate new perks into membership plans.
Let’s dig in to the American economy
The current economic climate in America is tough. With countless companies laying off workers, major banks collapsing, and consumers taking cost-saving into their own hands, the economic outlook feels bleak. We wanted to know how this landscape translates to the everyday lives of the American public.
The future of crypto: consumers react to the FTX scandal
The FTX scandal has the crypto industry SHOOK. We conducted a survey with 1000 Americans to see how they feel about crypto now and how that’ll impact their future crypto habits.
To buy or not to buy: how did inflation affect people’s grocery shopping habits?
Our study tracks how consumers adjusted their shopping habits in different grocery categories and which products were affected by inflation the most.
What Next: Are Robo Advisors the Future of Investment and Wealth Management?
Robo advisors have shaken the investment management industry since their inception. We tested different offers that investment management tools might offer and discovered which ones people love most and why.
Innovation in personal banking infographic
We tested different offers people see in personal banking and discovered which ones they love most and why.
Everyday banking trends: brick-and-mortar vs. neobanks
We tested different offers related to everyday and investment banking and discovered which ones people love most and why.
The power of Buy Now Pay Later: unveiling North Americans’ adoption and attitudes
Discover the latest insights into North Americans’ adoption and attitudes towards Buy Now Pay Later services in our new study.
The real impact of inflation on American and Canadian consumers
An overview of our recent study on how inflation impacts American and Canadian consumers.
The Great Inflation Report (Canada)
Reports /We set out to understand how the dramatic rise in inflation that has occurred since early 2021 is impacting consumers both practically and emotionally. We were driven to provide...