How do you identify the drivers of change and prioritize opportunities?
How can your brand more effectively help consumers to achieve their goals?
Where are there opportunities to optimize how consumers buy and use your brand?
How can your brand more effectively address consumers’ underlying needs?
Optimize, not cannibalize with flavor, pack, and claims testing tools.
Serve up actionable insights with menu optimization and flavor testing tools.
Brew up the perfect portfolio with optimization, and claims and flavor testing.
Freshen up your insights with pack assess, claims testing, and portfolio optimization.
Message testing, concept assess, and omnichannel insights… *adds to cart*.
Understand real impact with consumer insights that mimic consumer behavior.
Understand your potential market share with product and message testing.
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Case Studies
Being sustainable is great. But communicating sustainability to your customers with the right words takes skill. We surveyed consumers about what matters to them when it comes to sustainability in retail, and how their beliefs influence their purchasing habits.
Discover the latest insights into North Americans’ adoption and attitudes towards Buy Now Pay Later services in our new study.
Everything you need to know about the concept testing definition, how to use it and what methods you can use to create your first concept testing survey.
Last year Taco Bell opened a new out-of-this-world drive-thru restaurant in Brooklyn Park, Minnesota, which they called Taco Bell Defy. The restaurant is two stories tall and features a range of new things: digital menu boards, touch-screen kiosks with an...
We surveyed North Americans to learn how they use different devices as a second screen and why they’re so distracted by their phones.
Technology and a pandemic forced heavy adoption of restaurant, grocery, and meal kit delivery services. But now that lockdowns are over, how are consumers ordering food? Learn how to retain, regain, and attract new consumers.
Sustainability matters. But which claims do consumers actually care about? We’ve undertaken in-depth research into how consumers view sustainable practices as a whole, and how this translates to purchasing behaviour with on-pack claims.
The pandemic drove massive increases in the adoption of food and grocery delivery and meal kit services, forcing us to think differently about how and where we purchase food. But, as we wade through a post-lockdown world, will consumers keep having food delivered at the same rate?
Automation speeds up repetitive and predictable manual tasks to get insights faster. But is that in the form of survey templates? Or is it more about insight generation?
An overview of our recent study on how inflation impacts American and Canadian consumers.
An interview with Coca-Cola’s Global Director of Shopper & Channel Insights about how to innovate and build a shock-resistant insights function.
We ran a survey using Dig’s automated research platform Upsiide. The study was run with 1000 people in Canada and the USA to understand what cultural foods mean to them, and why they try foods from different cuisines.Â
We’ve created a comprehensive report that outlines the key innovation trends to fold into your business this year (based on experts), and tangible examples of what these trends look like in practice.
The National Coffee Association launched their rebranded and updated 2019 National Coffee Data Trends (NCDT) Report. Dig Insights has partnered with NCA to create five new breakout market research reports to supplement the annual tracking report.
How has Covid-19 impacted the way people in Canada are purchasing food delivery and takeout? This data-driven report explains all
Reports /We set out to understand how the dramatic rise in inflation that has occurred since early 2021 is impacting consumers both practically and emotionally. We were driven to provide...