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QSR
Order up: trends in QSR & what’s driving change
Grab yourself a breakfast sandwich from your fast food restaurant of choice and watch this event on-demand as we walk you through the results of our latest study on QSR ordering trends.
A look at the food delivery category: trends & opportunities
In this event, we’re sharing the findings from our brand-new research on grocery, restaurant and meal kit delivery.
What next? Limited-time offers in the QSRÂ space
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. The difference between testing descriptions and testing creatives We assessed LTOs in two formats and discovered some...
A look into the plant-based protein category
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. What the plant-based protein market looks like There's fierce competition. But some brands might have more potential...
How McDonald’s did more with less to thrive in COVID-19
Events /Julia Kryluk, Consumer Insights Consultant, McDonald's Julia Kyrluk is an experienced insights professional who is passionate about understanding and anticipating consumer behaviour. During COVID-19, all of us have been forced to do more with less - less...
Growth in the plant based space: what the industry needs to know in 2024
Dive into the untapped opportunities of the plant-based protein market in our latest report.
Sippin’ and Snackin’: attitudes driving 2024’s food & beverage trends
Are Americans embracing AI to help them eat better? Are consumers switching out booze for non-alcoholic beers? And more in our 2024 research report.
Food & beverage trends: what Americans really want in 2024
Join us for a lively event as we walk you through the results of our latest study and share the trends that consumers are craving in 2024.
Corporate Researchers Conference 2023: making McDonald’s famous for chicken
We presented at the CRC 2023 conference to show how we worked with McDonald’s to make them famous for chicken.
Digital Transformation in Fast Casual and QSR Summit 2023: McDonald’s is reinventing how they approach menu innovation
The team at Dig worked with McDonald’s to reinventing how they approach menu innovation.
How Pizza Hut uses Upsiide to define their menu innovation roadmap
For Pizza Hut, traditional approaches to innovation simply weren’t cutting it. That’s why they leverage Upsiide to fill their innovation pipeline with winning ideas and optimize their marketing initiatives.
How a global restaurant used TURF to optimize their mobile offers portfolio Â
Using Upsiide to test 100 different messages & running a TURF analysis helped determine mobile offering messages & an understanding of reach & incrementality.
How we helped McDonald’s become famous for chicken
We worked with McDonald’s to understand the QSR industry landscape, assess McDonald’s global brand in chicken, and identify the optimal menu offering.
Gen Z and fast food trends: the inside scoop on the next generation of consumers
We surveyed Canadian and American Gen Z to understand their fast-food ordering habits & routines and identify key opportunities for brands.
The benefits of using a menu testing solution
Discover how a restaurant menu optimization and menu testing tool can help you gather valuable insights that inform strategic decisions and help optimize offerings.
Upsiide’s Idea Screening tool: the swipin’ way to success
Want to uncover winning products, designs or communications? Upsiide’s revolutionary idea screening tool is here to help you.
Opportunities in QSR: how to improve the ordering experience
QSR brands have often been at the forefront of innovation. But what new features should they focus on to drive conversions? Discover more in our new study.
Innovation born out of crisis: KFC, Burger King, and McDonald’s
What do KFC, McDonald's and Burger King have in common? Besides being some of the world's most prominent leading quick-service restaurants (QSRs), these brands also share similar circumstances when it comes to how they were founded. All of these companies were formed...
We tested limited-time offers in two different ways, and got different results – here’s why
We tested different promotional materials for limited-time offers (LTOs) in the QSR space and compared the results to our study of LTO descriptions.
Limited-time offer trends for QSRs
We tested a bunch of sandwich and beverage limited-time offers with 1,000 US and Canadian consumers and discovered which ones people love most.
Order up: trends in QSR and what’s driving consumer behavior
Last year Taco Bell opened a new out-of-this-world drive-thru restaurant in Brooklyn Park, Minnesota, which they called Taco Bell Defy. The restaurant is two stories tall and features a range of new things: digital menu boards, touch-screen kiosks with an...
Restaurant, grocery, and meal kit delivery: How to retain, regain, and attract new consumers
Technology and a pandemic forced heavy adoption of restaurant, grocery, and meal kit delivery services. But now that lockdowns are over, how are consumers ordering food? Learn how to retain, regain, and attract new consumers.
Food delivery: what the future looks like
The pandemic drove massive increases in the adoption of food and grocery delivery and meal kit services, forcing us to think differently about how and where we purchase food. But, as we wade through a post-lockdown world, will consumers keep having food delivered at the same rate?
Key food delivery & takeout trends during Covid-19
How has Covid-19 impacted the way people in Canada are purchasing food delivery and takeout? This data-driven report explains all