Using Upsiide’s pack testing, Peacasa uncovered what truly drove shopper attention, and redesigned with clarity, consistency, and confidence.
Retail
A look into the plant-based protein category
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. What the plant-based protein market looks like There's fierce competition. But some brands might have more potential...
Quirk’s New York 2022: how Dig’s insights innovation helped transform the omnichannel experience at CVS Health
The team at Dig worked with CVS Health to transform their omnichannel experience through insights innovation.
How we helped a retailer understand breakthrough appeal
In-store mobile shop-alongs with pet owners that purchase pet food from grocery vs. specialty stores led to a renewed sense of consumer understanding.
How a national retailer used segmentation to guide a targeted brand architecture strategy
Primary targets were isolated through online qualitative research, a robust questionnaire to understand shoppers better, and the creation of clear personas.
Grocery delivery trends: how food retailers can thrive
We surveyed a representative sample of 500 Canadians and 500 Americans to tell us how they use grocery delivery services and which offers will make them order more.
To buy or not to buy: how did inflation affect people’s grocery shopping habits?
Our study tracks how consumers adjusted their shopping habits in different grocery categories and which products were affected by inflation the most.
How to craft a trade story that retailers will love
Telling a powerful trade story is the most effective way to get your CPG brand’s products onto retailers’ shelves, and into consumers’ baskets.
Sustainability in retail: how to write a winning on-tag claim
Being sustainable is great. But communicating sustainability to your customers with the right words takes skill. We surveyed consumers about what matters to them when it comes to sustainability in retail, and how their beliefs influence their purchasing habits.
Restaurant, grocery, and meal kit delivery: How to retain, regain, and attract new consumers
Technology and a pandemic forced heavy adoption of restaurant, grocery, and meal kit delivery services. But now that lockdowns are over, how are consumers ordering food? Learn how to retain, regain, and attract new consumers.