Sylvie Pelletier, Leadership development consultant and coach, discusses what makes a great leader, what an organization’s culture really means, and how many companies fall short when instituting a new strategy.
Podcasts
Dig In: how research informs the customer journey
Erin Cohen, Director, Consumer Insights at Tim Hortons, discusses the back-to-basics approach she’s spearheading at Tim Hortons, how consumers’ routines changed because of the pandemic, and how foundational research informs the customer journey.
Dig In: why insights is strategy and the importance of foundational research
Doug Healy, Senior Director, Consumer Insights for Gatorade at PepsiCo, discusses the similarities between insights professionals and architects, the importance of foundational research, and changing the perception of what it means to be part of an insights team.
Dig In: how inflation impacts your consumers
Marcie Connan, Executive Vice President at Dig Insights, discusses a study on consumers’ emotional and behavioral responses to inflation.
Dig In: the future of consumer insights in CPG
Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, discusses how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.
Dig In: the history of Dig Insights and Upsiide, business lessons, and the future of market research
Dig Insights’ founders discuss the recent refresh of Dig Insights and Upsiide and share some lessons learned from starting a market research agency.
Dig In: marketing in the supplement space, creating a differentiated brand and finding a winning package design
We sat down with Richard Ng, Marketing Director at Advanced GG to talk about all things marketing and insight within the CPG and supplements landscape, as well as discuss the project Advanced did with Dig and Upsiide.
Dig In: omni-channel distribution & a new way of measuring success
In this episode of Dig In, we chat again to Ed Kolovson @ Olipop about omnichannel distribution and why it makes up the backbone of Olipop’s business strategy.
Dig In: startups that ‘fail’, rocket ship growth & building happy teams
In this episode of Dig In, we chat to Paul Teshima, the Chief Client Experience Officer at Wealthsimple about startups that ‘fail’, rocket ship growth & building happy teams.
Dig In: optimizing conversion rates, the power of user interviews, and DTC trends
We spoke to Will Laurenson at Customers Who Click about optimizing conversion rates, the power of user interviews, and DTC trends.
Dig In: the ‘Better for You’ category, leading with taste, and crisps
Ruth at Simply Roasted talks about her work in the ‘Better for You’ category, leading with taste, and crisps.
Dig In: macro-economic trends in Canada, reimagining the office, and innovation
In his role as Head of Canada Research at Cushman & Wakefield, Adam Jacobs explores trends in commercial real estate by leveraging research. That is to say that he knows a lot about the economy and how things might change and shift in the next little while.
Dig In: the power of sonic branding, jingle comebacks & entrepreneurship
In this episode, we chat with Adam Faulkner at CreativeAF on the power of sonic branding, jingle comebacks, and entrepreneurship