How does the use of stimuli in innovation testing impact results? We found out.
Product
Upsiide Market Simulator vs MaxDiff
We have recently released Market Simulator on the Upsiide platform. Market Simulator democratizes advanced analytics, automatically transforming Upsiide Idea Screen data into forecasts of share of choice, source of volume and incrementality
Upsiide Conjoint vs Traditional Conjoint
At Dig Insights we partner with leading brands to drive innovation that shifts consumer decisions in our clients’ favor. As we seek to help others to innovate, it’s critical that we continually challenge ourselves to innovate.
Data Quality vs Quality Data: How to Gather Better Insights
Watch our virtual event to learn how to up your survey game and improve the quality of your data.
The predictive power of Dig Insights’ recommendation engine
Uncover how Dig’s recommendation engine can predict the success of your innovations.
Plan for many futures with Market Simulator
Bring compelling change to market and help drive bottom line growth with our patent-pending Market Simulator.
Upsiide Demo: Purpose-Built to Help You Launch Better Innovations
In this demo, one of Upsiide’s resident researchers Melanie Lowe will walk you through why some of the world’s most iconic brands use Upsiide to power their innovation best practices.
Mastering Upsiide: advanced strategies for success
Join our Customer Experience team to discover Upsiide’s advanced techniques, tips, and new features you might have missed.
Pack hacks: visual vs text-based pack design testing
Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
How to get more out of Upsiide
Events /Agile consumer research isn't always easy. How early you test ideas, how often you iterate throughout the process, and the tools you use can impact the outputs of your research. This session is designed for people that want to upskill their Upsiide game. Tune...
Mastering Market Share: Introducing Dig Insight’s New Share Optimization Methodology
At Dig Insights we partner with incredible brands to drive the most innovative products in the market today. In order to ensure we’re helping our clients to be cutting edge, it’s important for our own internal teams to produce cutting edge work too.
Understanding the “Why” Behind Packaging Success: Heatmap Question Types
Why do people like your idea? Upsiide’s Heatmap question type can help you answer this question – here’s how.
Faster research with flexible survey templates
Explore how Upsiide’s flexible survey Templates can help you innovate faster and more efficiently.
Supercharging innovation: Upsiide’s AI Idea Generation tool
Reinvent the ideation process and develop winning ideas with Upsiide’s brand-new AI Idea Generator.
Upsiide’s Idea Screening tool: the swipin’ way to success
Want to uncover winning products, designs or communications? Upsiide’s revolutionary idea screening tool is here to help you.
How Upsiide Can Predict The Success of Your Idea: An Oscars Case Study
Using Upsiide’s idea screening tool, we analyzed how this year’s Oscars Best Picture award nominees matched public opinion.
Upsiide SOC 2 Certification
Upsiide, the automated insights platform created by Dig Insights, has completed their Service Organization Control (SOC) 2 Certification
An Updated Approach to Data Modeling at Dig Insights
This is how we’re adjusting data modeling and visualization to translate research metrics into actionable business insights.
How to get the most out of your data with tools from Dig Insights
Discover how to leverage Dig’s tools, like Upsiide and OTAP, to maximize your actionable insights.
Upsiide Completes SOC 2 Type 1 Certification
Upsiide, the innovation insights platform created by Dig Insights, has recently completed their Service Organization Control (SOC) 2 Type 1 Certification.
The Upsiide Idea Screening Methodology
Upsiide – Dig Insights’ innovation insights platform – was developed by the agency’s research and data science pros. It’s on the Upsiide platform that our clients conduct Idea Screening.
From swiping to market mapping
Dig Insights recently launched Upsiide, a mobile-first idea screening app. The primary purpose of Upsiide is screening ideas to identify which ideas are most / least appealing (among the total sample and specific sub-groups).